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Mastering Data-Driven Marketing; Elevate Your Brands Digital Strategy and ROI

Mastering Data-Driven Marketing; Elevate Your Brands Digital Strategy and ROI

$199.00
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Course access is prepared after purchase and delivered via email
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Data-Driven Marketing: Elevate Your Brand's Digital Strategy and ROI



Certificate Upon Completion

Upon completing this comprehensive course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise in data-driven marketing.



Course Overview

This interactive and engaging course is designed to help marketers elevate their brand's digital strategy and ROI. With a focus on practical, real-world applications, participants will gain the skills and knowledge needed to succeed in today's data-driven marketing landscape.



Course Features

  • Interactive and engaging content
  • Comprehensive and personalized learning experience
  • Up-to-date and high-quality content
  • Expert instructors with real-world experience
  • Certificate upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven discussion forums
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Data-Driven Marketing

  • Defining data-driven marketing
  • Benefits of data-driven marketing
  • Key components of a data-driven marketing strategy
  • Setting goals and objectives

Module 2: Understanding Your Target Audience

  • Identifying your target audience
  • Creating buyer personas
  • Understanding customer behavior and preferences
  • Segmenting and targeting your audience

Module 3: Data Collection and Analysis

  • Types of data: first-party, second-party, and third-party
  • Data collection methods: surveys, social media, and more
  • Data analysis tools and techniques
  • Descriptive, predictive, and prescriptive analytics

Module 4: Marketing Automation and Technology

  • Introduction to marketing automation
  • Marketing automation platforms and tools
  • CRM and sales automation integration
  • Data management and integration

Module 5: Content Marketing and Storytelling

  • Content marketing strategy and planning
  • Content creation and distribution channels
  • Storytelling techniques for engaging audiences
  • Measuring content marketing success

Module 6: Paid Advertising and Media Buying

  • Introduction to paid advertising
  • Ad formats and channels: social, search, display, and more
  • Media buying and planning strategies
  • Ad targeting and optimization techniques

Module 7: Social Media Marketing and Engagement

  • Social media marketing strategy and planning
  • Social media content creation and curation
  • Engagement and community building techniques
  • Social media analytics and measurement

Module 8: Email Marketing and Lead Nurturing

  • Email marketing strategy and planning
  • Email content creation and optimization
  • Lead nurturing and email automation techniques
  • Email metrics and measurement

Module 9: Conversion Rate Optimization and A/B Testing

  • Introduction to conversion rate optimization
  • Landing page design and optimization
  • A/B testing and experimentation techniques
  • User experience and usability best practices

Module 10: Data-Driven Decision Making and ROI Measurement

  • Data-driven decision making frameworks
  • ROI measurement and attribution modeling
  • Data storytelling and presentation techniques
  • Using data to drive business growth and innovation


Conclusion

By the end of this comprehensive course, participants will have gained the knowledge, skills, and expertise needed to succeed in data-driven marketing. With a focus on practical, real-world applications, this course is designed to help marketers elevate their brand's digital strategy and ROI.

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