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Mastering Digital Experience Platforms; A Step-by-Step Guide to Creating Exceptional Customer Experiences

Mastering Digital Experience Platforms; A Step-by-Step Guide to Creating Exceptional Customer Experiences

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Mastering Digital Experience Platforms: A Step-by-Step Guide to Creating Exceptional Customer Experiences



Course Overview

This comprehensive course is designed to equip participants with the knowledge and skills needed to create exceptional customer experiences using digital experience platforms. Through interactive lessons, hands-on projects, and real-world applications, participants will gain a deep understanding of the latest trends, tools, and best practices in digital experience management.



Course Objectives

  • Understand the fundamentals of digital experience platforms and their role in creating exceptional customer experiences
  • Learn how to design and implement effective digital experience strategies
  • Gain hands-on experience with leading digital experience platforms and tools
  • Develop skills in data analysis, customer journey mapping, and experience design
  • Understand how to measure and optimize digital experience performance


Course Outline

Module 1: Introduction to Digital Experience Platforms

  • Defining digital experience platforms and their importance
  • Evolution of digital experience platforms
  • Key features and benefits of digital experience platforms
  • Case studies: successful digital experience platform implementations

Module 2: Digital Experience Strategy and Planning

  • Understanding customer needs and expectations
  • Defining digital experience goals and objectives
  • Developing a digital experience strategy and roadmap
  • Identifying key performance indicators (KPIs) and metrics

Module 3: Digital Experience Design and Development

  • Principles of experience design
  • Designing for user experience (UX) and user interface (UI)
  • Developing a content strategy and information architecture
  • Building and testing digital experiences

Module 4: Digital Experience Platforms and Tools

  • Overview of leading digital experience platforms (e.g. Adobe Experience Manager, Sitecore, Drupal)
  • Hands-on experience with digital experience platforms and tools
  • Integrating third-party tools and services
  • Best practices for platform selection and implementation

Module 5: Data Analysis and Performance Optimization

  • Understanding data analytics and metrics
  • Measuring and analyzing digital experience performance
  • Identifying areas for improvement and optimization
  • Developing a data-driven approach to digital experience management

Module 6: Customer Journey Mapping and Experience Design

  • Understanding customer journey mapping and its importance
  • Creating customer journey maps and personas
  • Designing experiences across touchpoints and channels
  • Developing a customer-centric approach to digital experience management

Module 7: Digital Experience Governance and Management

  • Understanding digital experience governance and its importance
  • Developing a digital experience governance framework
  • Managing digital experience teams and stakeholders
  • Best practices for digital experience governance and management

Module 8: Emerging Trends and Future of Digital Experience

  • Understanding emerging trends in digital experience (e.g. AI, AR, VR)
  • Exploring the future of digital experience and its implications
  • Developing a forward-thinking approach to digital experience management
  • Strategies for staying ahead of the curve in digital experience


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Expert instructors with real-world experience
  • Hands-on projects and activities
  • Bite-sized lessons and flexible learning
  • Lifetime access to course materials
  • Mobile-accessible and user-friendly platform
  • Community-driven and supportive environment
  • Actionable insights and practical applications
  • Progress tracking and gamification
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