Mastering Digital Marketing Analytics: A Data-Driven Approach
Course Overview This comprehensive course is designed to equip you with the skills and knowledge needed to succeed in digital marketing analytics. With a focus on data-driven decision making, you'll learn how to collect, analyze, and interpret data to drive business growth and improve marketing ROI.
Course Curriculum Module 1: Introduction to Digital Marketing Analytics
- Defining digital marketing analytics and its importance
- Understanding the role of data in marketing decision making
- Overview of key digital marketing channels and metrics
- Setting up a digital marketing analytics framework
Module 2: Data Collection and Management
- Types of data: first-party, second-party, and third-party data
- Data collection methods: tags, pixels, and APIs
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Data quality and validation
Module 3: Web Analytics
- Introduction to web analytics tools: Google Analytics, Adobe Analytics
- Understanding website metrics: page views, sessions, bounce rate, conversion rate
- Tracking website behavior: events, goals, and e-commerce tracking
- Web analytics reporting and analysis
Module 4: Social Media Analytics
- Introduction to social media analytics tools: Hootsuite Insights, Sprout Social
- Understanding social media metrics: engagement rate, follower growth rate, conversions
- Tracking social media behavior: social media listening, sentiment analysis
- Social media analytics reporting and analysis
Module 5: Email Marketing Analytics
- Introduction to email marketing analytics tools: Mailchimp, Marketo
- Understanding email metrics: open rate, click-through rate, conversion rate
- Tracking email behavior: email opens, clicks, and conversions
- Email marketing analytics reporting and analysis
Module 6: Search Engine Optimization (SEO) Analytics
- Introduction to SEO analytics tools: Google Search Console, Ahrefs
- Understanding SEO metrics: keyword rankings, organic traffic, backlinks
- Tracking SEO behavior: search queries, impressions, and clicks
- SEO analytics reporting and analysis
Module 7: Paid Advertising Analytics
- Introduction to paid advertising analytics tools: Google Ads, Facebook Ads Manager
- Understanding paid advertising metrics: cost per click (CPC), cost per thousand impressions (CPM), return on ad spend (ROAS)
- Tracking paid advertising behavior: ad clicks, conversions, and cost
- Paid advertising analytics reporting and analysis
Module 8: Data Visualization and Reporting
- Introduction to data visualization tools: Tableau, Power BI
- Best practices for creating effective dashboards and reports
- Data storytelling and presentation techniques
- Automating reporting and dashboard updates
Module 9: Advanced Analytics Topics
- Predictive analytics and machine learning
- Attribution modeling and multi-touch attribution
- Customer journey mapping and analytics
- A/B testing and experimentation
Module 10: Putting it all Together - Creating a Data-Driven Marketing Strategy
- Developing a data-driven marketing strategy
- Setting goals and objectives
- Defining key performance indicators (KPIs)
- Creating a measurement plan
Course Features - Interactive and engaging: Learn through hands-on projects, case studies, and real-world examples
- Comprehensive curriculum: Covering all aspects of digital marketing analytics
- Personalized learning: Tailor your learning experience to your needs and goals
- Up-to-date content: Stay current with the latest trends and best practices in digital marketing analytics
- Practical and actionable insights: Apply your knowledge to real-world scenarios and drive business results
- High-quality content: Developed by expert instructors with years of experience in digital marketing analytics
- Certification: Receive a certificate upon completion, issued by The Art of Service
- Flexible learning: Learn at your own pace, anytime, anywhere
- User-friendly platform: Easy to navigate and use, even for those new to online learning
- Mobile-accessible: Learn on-the-go, using your mobile device
- Community-driven: Connect with peers and instructors through online forums and discussions
- Lifetime access: Access course materials and updates for life
- Gamification and progress tracking: Stay motivated and track your progress throughout the course
What You'll Get - A comprehensive understanding of digital marketing analytics and its role in driving business growth
- Practical skills in collecting, analyzing, and interpreting data to inform marketing decisions
- A certificate upon completion, issued by The Art of Service
- Lifetime access to course materials and updates
- Connection to a community of peers and instructors in the field of digital marketing analytics
,
Module 1: Introduction to Digital Marketing Analytics
- Defining digital marketing analytics and its importance
- Understanding the role of data in marketing decision making
- Overview of key digital marketing channels and metrics
- Setting up a digital marketing analytics framework
Module 2: Data Collection and Management
- Types of data: first-party, second-party, and third-party data
- Data collection methods: tags, pixels, and APIs
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Data quality and validation
Module 3: Web Analytics
- Introduction to web analytics tools: Google Analytics, Adobe Analytics
- Understanding website metrics: page views, sessions, bounce rate, conversion rate
- Tracking website behavior: events, goals, and e-commerce tracking
- Web analytics reporting and analysis
Module 4: Social Media Analytics
- Introduction to social media analytics tools: Hootsuite Insights, Sprout Social
- Understanding social media metrics: engagement rate, follower growth rate, conversions
- Tracking social media behavior: social media listening, sentiment analysis
- Social media analytics reporting and analysis
Module 5: Email Marketing Analytics
- Introduction to email marketing analytics tools: Mailchimp, Marketo
- Understanding email metrics: open rate, click-through rate, conversion rate
- Tracking email behavior: email opens, clicks, and conversions
- Email marketing analytics reporting and analysis
Module 6: Search Engine Optimization (SEO) Analytics
- Introduction to SEO analytics tools: Google Search Console, Ahrefs
- Understanding SEO metrics: keyword rankings, organic traffic, backlinks
- Tracking SEO behavior: search queries, impressions, and clicks
- SEO analytics reporting and analysis
Module 7: Paid Advertising Analytics
- Introduction to paid advertising analytics tools: Google Ads, Facebook Ads Manager
- Understanding paid advertising metrics: cost per click (CPC), cost per thousand impressions (CPM), return on ad spend (ROAS)
- Tracking paid advertising behavior: ad clicks, conversions, and cost
- Paid advertising analytics reporting and analysis
Module 8: Data Visualization and Reporting
- Introduction to data visualization tools: Tableau, Power BI
- Best practices for creating effective dashboards and reports
- Data storytelling and presentation techniques
- Automating reporting and dashboard updates
Module 9: Advanced Analytics Topics
- Predictive analytics and machine learning
- Attribution modeling and multi-touch attribution
- Customer journey mapping and analytics
- A/B testing and experimentation
Module 10: Putting it all Together - Creating a Data-Driven Marketing Strategy
- Developing a data-driven marketing strategy
- Setting goals and objectives
- Defining key performance indicators (KPIs)
- Creating a measurement plan
Course Features - Interactive and engaging: Learn through hands-on projects, case studies, and real-world examples
- Comprehensive curriculum: Covering all aspects of digital marketing analytics
- Personalized learning: Tailor your learning experience to your needs and goals
- Up-to-date content: Stay current with the latest trends and best practices in digital marketing analytics
- Practical and actionable insights: Apply your knowledge to real-world scenarios and drive business results
- High-quality content: Developed by expert instructors with years of experience in digital marketing analytics
- Certification: Receive a certificate upon completion, issued by The Art of Service
- Flexible learning: Learn at your own pace, anytime, anywhere
- User-friendly platform: Easy to navigate and use, even for those new to online learning
- Mobile-accessible: Learn on-the-go, using your mobile device
- Community-driven: Connect with peers and instructors through online forums and discussions
- Lifetime access: Access course materials and updates for life
- Gamification and progress tracking: Stay motivated and track your progress throughout the course
What You'll Get - A comprehensive understanding of digital marketing analytics and its role in driving business growth
- Practical skills in collecting, analyzing, and interpreting data to inform marketing decisions
- A certificate upon completion, issued by The Art of Service
- Lifetime access to course materials and updates
- Connection to a community of peers and instructors in the field of digital marketing analytics
,
- A comprehensive understanding of digital marketing analytics and its role in driving business growth
- Practical skills in collecting, analyzing, and interpreting data to inform marketing decisions
- A certificate upon completion, issued by The Art of Service
- Lifetime access to course materials and updates
- Connection to a community of peers and instructors in the field of digital marketing analytics