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Mastering Digital PR; Boosting Brand Visibility and Crisis Management in the Age of Social Media

Mastering Digital PR; Boosting Brand Visibility and Crisis Management in the Age of Social Media

$199.00
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Self-paced • Lifetime updates
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Digital PR: Boosting Brand Visibility and Crisis Management in the Age of Social Media



Course Overview

In this comprehensive course, you'll learn the fundamentals of digital PR and how to leverage social media to boost your brand's visibility and manage crises effectively. With a focus on interactive and engaging learning, this course provides personalized, up-to-date, and practical training with real-world applications.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive and personalized training
  • Up-to-date and practical content with real-world applications
  • Expert instructors with industry experience
  • Certificate issued by The Art of Service upon completion
  • Flexible learning with lifetime access and mobile accessibility
  • Community-driven with discussion forums and gamification
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Progress tracking and feedback


Course Outline

Module 1: Introduction to Digital PR

  • Defining digital PR and its importance
  • Understanding the role of social media in digital PR
  • Setting digital PR goals and objectives
  • Developing a digital PR strategy

Module 2: Building Your Digital PR Team

  • Defining roles and responsibilities in digital PR
  • Building a digital PR team
  • Working with influencers and external partners
  • Managing digital PR budgets and resources

Module 3: Social Media and Digital PR

  • Understanding social media platforms and their uses
  • Creating engaging social media content
  • Building and managing social media communities
  • Measuring social media success and ROI

Module 4: Content Creation and Distribution

  • Developing a content strategy
  • Creating compelling and shareable content
  • Distributing content across social media channels
  • Measuring content success and engagement

Module 5: Crisis Management and Digital PR

  • Defining crisis management and its importance
  • Developing a crisis management plan
  • Managing crisis communications and messaging
  • Recovering from a crisis and rebuilding reputation

Module 6: Measuring and Evaluating Digital PR Success

  • Defining metrics and KPIs for digital PR
  • Measuring digital PR success and ROI
  • Using data and analytics to inform digital PR decisions
  • Creating reports and presenting digital PR results

Module 7: Advanced Digital PR Topics

  • Using AI and machine learning in digital PR
  • Leveraging user-generated content and influencer marketing
  • Managing digital PR in a global and multicultural context
  • Staying up-to-date with the latest digital PR trends and best practices


Certificate and Recognition

Upon completion of the course, participants will receive a certificate issued by The Art of Service, recognizing their expertise and knowledge in digital PR.



Course Format

This course is delivered online, with interactive and engaging content, including video lessons, quizzes, discussion forums, and hands-on projects.



Course Duration

This course is self-paced, with lifetime access, allowing participants to complete the course on their own schedule.

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