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Mastering Digital Strategy Audit; Unlocking Business Growth

Mastering Digital Strategy Audit; Unlocking Business Growth

$199.00
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Mastering Digital Strategy Audit: Unlocking Business Growth



Course Overview

This comprehensive course is designed to equip you with the skills and knowledge needed to conduct a thorough digital strategy audit and unlock business growth. Through interactive and engaging lessons, you'll gain a deeper understanding of the digital landscape and develop a personalized plan to drive success.



Course Features

  • Interactive and Engaging: Participate in hands-on projects and discussions to reinforce learning
  • Comprehensive: Covering 80+ topics in-depth, from digital marketing to data analysis
  • Personalized: Tailor your learning experience to your specific business needs
  • Up-to-date: Stay current with the latest digital trends and best practices
  • Practical: Apply real-world applications and case studies to your learning
  • High-quality Content: Expertly crafted lessons and materials
  • Expert Instructors: Learn from seasoned professionals in the digital industry
  • Certification: Receive a certificate upon completion, issued by The Art of Service
  • Flexible Learning: Access course materials at your own pace, anytime, anywhere
  • User-friendly: Easily navigate our intuitive online learning platform
  • Mobile-accessible: Learn on-the-go, from any device
  • Community-driven: Connect with peers and instructors through our online community
  • Actionable Insights: Gain valuable takeaways to apply to your business immediately
  • Hands-on Projects: Develop practical skills through real-world projects
  • Bite-sized Lessons: Learn in manageable chunks, at your own pace
  • Lifetime Access: Enjoy ongoing access to course materials, even after completion
  • Gamification: Engage in friendly competition and track your progress
  • Progress Tracking: Monitor your progress and stay motivated


Course Outline

Module 1: Introduction to Digital Strategy Audit

  • Defining Digital Strategy Audit
  • Benefits of Conducting a Digital Strategy Audit
  • Understanding the Digital Landscape
  • Setting Business Goals and Objectives

Module 2: Digital Marketing Fundamentals

  • Understanding Digital Marketing Channels
  • Search Engine Optimization (SEO)
  • Paid Advertising (PPC)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing

Module 3: Data Analysis and Interpretation

  • Understanding Data Sources and Tools
  • Google Analytics and Google Tag Manager
  • Data Visualization and Reporting
  • Interpreting Data for Business Insights

Module 4: Digital Strategy Audit Framework

  • Introduction to the Digital Strategy Audit Framework
  • Assessing Digital Marketing Channels
  • Evaluating Website and User Experience
  • Analyzing Data and Performance Metrics
  • Identifying Opportunities for Improvement

Module 5: Conducting a Digital Strategy Audit

  • Preparing for a Digital Strategy Audit
  • Conducting a Digital Strategy Audit
  • Analyzing and Interpreting Results
  • Developing a Digital Strategy Audit Report

Module 6: Creating a Digital Strategy Plan

  • Defining Digital Strategy Goals and Objectives
  • Developing a Digital Marketing Mix
  • Creating a Content Strategy
  • Establishing a Budget and Resource Plan

Module 7: Implementing and Monitoring a Digital Strategy Plan

  • Implementing a Digital Strategy Plan
  • Monitoring and Evaluating Performance
  • Adjusting and Refining the Digital Strategy Plan

Module 8: Advanced Digital Strategy Topics

  • Artificial Intelligence (AI) and Machine Learning (ML) in Digital Marketing
  • Internet of Things (IoT) and Digital Strategy
  • Blockchain and Digital Strategy


Certification

Upon completing the course, you'll receive a certificate issued by The Art of Service, demonstrating your expertise in digital strategy audit and planning.

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