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Mastering Email Marketing; Strategies for High Deliverability

Mastering Email Marketing; Strategies for High Deliverability

$199.00
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Mastering Email Marketing: Strategies for High Deliverability



Course Overview

In this comprehensive course, you'll learn the strategies and techniques to master email marketing and achieve high deliverability. With a focus on interactive and engaging learning, you'll gain the knowledge and skills to create effective email campaigns that drive results.



Course Curriculum

Module 1: Email Marketing Fundamentals

  • Lesson 1.1: Introduction to Email Marketing
  • Lesson 1.2: Benefits of Email Marketing
  • Lesson 1.3: Email Marketing Metrics and KPIs
  • Lesson 1.4: Email Marketing Best Practices
  • Lesson 1.5: Creating an Email Marketing Strategy

Module 2: Email List Building and Management

  • Lesson 2.1: Building an Email List
  • Lesson 2.2: Email List Segmentation
  • Lesson 2.3: Email List Cleaning and Maintenance
  • Lesson 2.4: Email List Growth Strategies
  • Lesson 2.5: Managing Email List Subscribers

Module 3: Email Content Creation

  • Lesson 3.1: Writing Effective Email Copy
  • Lesson 3.2: Creating Engaging Email Subject Lines
  • Lesson 3.3: Designing Visually Appealing Emails
  • Lesson 3.4: Using Images and Videos in Emails
  • Lesson 3.5: Crafting Compelling Calls-to-Action (CTAs)

Module 4: Email Campaign Optimization

  • Lesson 4.1: A/B Testing and Experimentation
  • Lesson 4.2: Email Campaign Analytics and Reporting
  • Lesson 4.3: Optimizing Email Campaigns for Mobile
  • Lesson 4.4: Avoiding Spam Filters and Blacklists
  • Lesson 4.5: Improving Email Deliverability

Module 5: Advanced Email Marketing Strategies

  • Lesson 5.1: Using Personalization in Email Marketing
  • Lesson 5.2: Creating Automated Email Workflows
  • Lesson 5.3: Using Artificial Intelligence (AI) in Email Marketing
  • Lesson 5.4: Integrating Email with Other Marketing Channels
  • Lesson 5.5: Measuring and Optimizing Email Marketing ROI

Module 6: Email Marketing Automation

  • Lesson 6.1: Introduction to Email Marketing Automation
  • Lesson 6.2: Setting Up Email Automation Workflows
  • Lesson 6.3: Creating Automated Email Campaigns
  • Lesson 6.4: Using Triggers and Actions in Email Automation
  • Lesson 6.5: Measuring and Optimizing Email Automation

Module 7: Email Marketing Analytics and Reporting

  • Lesson 7.1: Introduction to Email Marketing Analytics
  • Lesson 7.2: Setting Up Email Tracking and Reporting
  • Lesson 7.3: Measuring Email Campaign Performance
  • Lesson 7.4: Analyzing Email Marketing Metrics
  • Lesson 7.5: Creating Email Marketing Reports

Module 8: Email Marketing Strategy and Planning

  • Lesson 8.1: Creating an Email Marketing Strategy
  • Lesson 8.2: Setting Email Marketing Goals and Objectives
  • Lesson 8.3: Identifying Email Marketing Target Audiences
  • Lesson 8.4: Developing an Email Marketing Content Calendar
  • Lesson 8.5: Measuring and Optimizing Email Marketing Strategy


Course Features

  • Interactive and Engaging: Learn through interactive lessons, quizzes, and hands-on projects.
  • Comprehensive: Covering all aspects of email marketing, from fundamentals to advanced strategies.
  • Personalized: Get personalized feedback and support from expert instructors.
  • Up-to-date: Stay up-to-date with the latest email marketing trends and best practices.
  • Practical: Apply your knowledge through real-world projects and case studies.
  • High-quality content: Learn from expert instructors and industry thought leaders.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible learning: Learn at your own pace, anytime, anywhere.
  • User-friendly: Accessible on desktop, tablet, and mobile devices.
  • Community-driven: Join a community of email marketing professionals and learners.
  • Actionable insights: Gain actionable insights and strategies to improve your email marketing.
  • Hands-on projects: Apply your knowledge through hands-on projects and case studies.
  • Bite-sized lessons: Learn in bite-sized lessons, perfect for busy professionals.
  • Lifetime access: Get lifetime access to the course materials and updates.
  • Gamification: Engage with the course through gamification and interactive elements.
  • Progress tracking: Track your progress and stay motivated.


Certificate of Completion

Upon completing the course, you'll receive a Certificate of Completion, issued by The Art of Service. This certificate is a testament to your knowledge and skills in email marketing and can be used to demonstrate your expertise to employers, clients, or industry peers.

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