A tailored course, built for your situation
Mastering FFIEC for Marketing Technology Leaders in Regulated Financial Services
Build a compounding library of compliant, reusable marketing technology artefacts aligned to FFIEC expectations
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Marketing technologists in finance spend cycles reinventing compliant outputs instead of scaling proven patterns
The situation this course is for
Without a consistent framework, every audit, vendor review, or internal control check becomes a fresh lift, draining time, increasing risk, and limiting strategic contribution. Teams default to reactive documentation rather than proactive, reusable design.
Who this is for
Marketing Technology Leader in a regulated financial institution, responsible for campaign delivery, martech stack governance, and cross-functional compliance alignment
Who this is not for
This is not for general marketers, brand strategists, or product owners without direct responsibility for compliance-adjacent marketing technology delivery
What you walk away with
- Produce marketing technology artefacts that pass internal control reviews without revision loops
- Establish a personal library of reusable templates, workflows, and control justifications
- Document compliance alignment in a way that survives team changes and leadership shifts
- Accelerate future campaign approvals by referencing precedent-setting deliverables
- Position marketing technology as a source of regulatory resilience, not just customer reach
The 12 modules (with all 144 chapters)
Module 1. Understanding FFIEC’s Role in Marketing Technology Governance
Establish the foundation of FFIEC guidance as it applies to customer data handling, campaign transparency, and digital footprint management within financial services marketing operations.
12 chapters in this module
- Mapping FFIEC expectations to marketing technology workflows
- Identifying regulated data types in campaign execution
- Customer communications and regulatory disclosure alignment
- Data retention policies for marketing automation platforms
- How FFIEC intersects with GLBA customer privacy obligations
- Third-party vendor risk in ad tech and tracking scripts
- Consumer consent architecture in digital journeys
- Email targeting compliance under financial sector scrutiny
- Tracking pixel governance in lead generation campaigns
- Audience segmentation rules under fair lending considerations
- Social media outreach and regulatory tone expectations
- Documentation standards for marketing tech control reviews
Module 2. Designing Auditable Marketing Technology Workflows
Learn how to structure campaign delivery processes so they inherently produce audit-ready evidence and reduce follow-up requests during compliance checks.
12 chapters in this module
- Building compliance into the campaign lifecycle from kickoff
- Pre-audit review checklists for marketing deliverables
- Version-controlled campaign asset management
- Naming conventions that signal compliance readiness
- Integrating legal review touchpoints without slowing delivery
- Automating evidence capture in marketing workflows
- Documenting decision rationale for targeting rules
- Time-stamped approvals for regulated messaging
- Campaign pause and escalation protocols
- Post-campaign reporting with regulatory reuse in mind
- Change logs for A B testing frameworks
- Archiving finalised campaigns for future reference
Module 3. Reusable Templates for Compliance-Ready Campaigns
Develop a library of standardized, FFIEC-informed templates that accelerate future campaign builds while maintaining regulatory consistency.
12 chapters in this module
- Template architecture for compliant email copy
- Pre-approved subject line libraries to avoid scrutiny
- Regulatory disclaimer integration by campaign type
- Automated footer generation for digital ads
- Landing page design with disclosure baked in
- Lead capture forms with consent tracking
- Campaign briefs that include compliance sign-offs
- Versioned templates across business lines
- Template audit trail for control mapping
- Updating templates without breaking compliance
- Template governance across distributed teams
- Validating template reuse in audit findings
Module 4. Control Mapping for Marketing Technology Stacks
Map your martech stack components to FFIEC control domains to proactively address questions during internal and external reviews.
12 chapters in this module
- Inventorying marketing technology vendors and tools
- Assigning control ownership across the stack
- Data flow diagrams for marketing automation systems
- Mapping email platforms to authentication standards
- Tracking script compliance with data minimisation
- Consent management platform integration points
- Identity resolution tools and PII handling
- Attribution systems and data lineage
- API security between CRM and ad platforms
- Encryption standards in customer data transit
- Access controls for campaign content managers
- Monitoring unauthorised tool adoption in teams
Module 5. Vendor Risk Management in Marketing Ecosystems
Evaluate and document third-party marketing technologies with FFIEC-aligned risk criteria to strengthen procurement and renewal justifications.
12 chapters in this module
- Assessing vendor data handling policies
- Reviewing contractual data rights with martech providers
- Conducting due diligence on ad tech partners
- Evaluating resiliency of campaign delivery platforms
- Penetration testing requirements for vendors
- Incident response coordination with third parties
- Sub-processor transparency in tracking networks
- Data processing agreements for personalisation engines
- Right to audit clauses in vendor contracts
- Termination protocols for non-compliant vendors
- Benchmarking vendor compliance maturity
- Documenting vendor risk decisions for auditors
Module 6. Evidence Generation for Marketing Technology Reviews
Produce documentation that meets auditor expectations without requiring follow-up requests or remediation cycles.
12 chapters in this module
- Campaign approval workflows with traceable steps
- Documenting targeting logic for regulatory review
- Capturing screenshots of production environments
- Generating logs for A B test configurations
- Exporting configuration files for version proof
- Storing screenshots of consent banners
- Time-stamping campaign launch events
- Maintaining logs of audience exclusion rules
- Recording rationale for demographic targeting
- Archiving live campaign pages for future inspection
- Linking analytics data to compliance claims
- Preparing pre-audit evidence packages
Module 7. Marketing Technology in M&A and Organizational Change
Ensure marketing systems and data practices remain compliant and auditable during periods of integration, restructuring, or leadership transition.
12 chapters in this module
- Preserving campaign documentation during team changes
- Transferring ownership of compliance artefacts
- Auditing inherited marketing workflows post-acquisition
- Harmonizing templates across merged entities
- Reconciling data handling practices in integrations
- Updating vendor contracts during M&A
- Documenting system decommissioning decisions
- Maintaining version history through rebrands
- Preserving audit trails during platform migration
- Communicating changes without breaking compliance
- Establishing interim controls during transition
- Mapping legacy campaigns to current standards
Module 8. Scaling Compliance Through Automation and Playbooks
Turn repeatable compliance decisions into automated checks and documented playbooks that reduce manual effort over time.
12 chapters in this module
- Identifying compliance patterns across campaigns
- Building automated validation rules in workflows
- Creating decision trees for message approvals
- Integrating compliance checks into CI/CD pipelines
- Automated scanning for restricted keywords
- Playbook-driven response to auditor inquiries
- Standardising responses to common findings
- Routing exceptions based on risk level
- Training new hires using documented playbooks
- Updating playbooks with lessons from reviews
- Measuring playbook adoption across teams
- Linking playbook use to control effectiveness
Module 9. Cross-Functional Alignment on Marketing Compliance
Align marketing technology practices with legal, risk, and compliance teams to create shared understanding and reduce friction.
12 chapters in this module
- Scheduling regular syncs with compliance teams
- Translating marketing workflows into control language
- Attend risk committee meetings with prepared artefacts
- Documenting alignment on grey-area decisions
- Building joint playbooks with legal stakeholders
- Creating shared definitions for compliance terms
- Facilitating tabletop exercises with marketing input
- Presenting marketing risks in enterprise terms
- Escalation paths for novel campaign designs
- Tracking cross-functional feedback loops
- Measuring alignment through reduced rework
- Establishing marketing’s role in risk forums
Module 10. Metrics That Demonstrate Marketing Technology Resilience
Develop KPIs that reflect compliance hygiene and operational resilience to show value beyond engagement and conversion.
12 chapters in this module
- First-time approval rate for campaign submissions
- Reduction in auditor follow-up requests
- Percentage of reused compliant templates
- Time saved from automated compliance checks
- Vendor risk assessment completion rate
- Control gap closure velocity
- Documentation completeness score
- Incident response time for marketing systems
- Compliance training completion rate
- Audit finding recurrence frequency
- Change approval cycle time
- Resiliency score for campaign infrastructure
Module 11. Building a Personal Library of Reusable Marketing Artefacts
Curate your own collection of precedent-setting work that compounds in value across roles, teams, and future opportunities.
12 chapters in this module
- Organising artefacts by control domain
- Tagging work for future retrieval
- Annotating decisions for knowledge transfer
- Protecting intellectual property in reusable assets
- Sharing artefacts without exposing sensitive data
- Versioning personal libraries over time
- Integrating feedback into updated templates
- Demonstrating impact during performance reviews
- Using artefacts in internal training sessions
- Contributing to enterprise knowledge bases
- Tracking reuse of personal artefacts
- Measuring influence through adoption
Module 12. Future-Proofing Marketing Technology Expertise
Stay ahead of regulatory shifts by embedding continuous learning and adaptation into your marketing technology practice.
12 chapters in this module
- Monitoring FFIEC and federal guidance updates
- Subscribing to regulatory change alerts
- Updating templates in response to new rules
- Benchmarking against peer institutions
- Participating in industry working groups
- Contributing to internal thought leadership
- Teaching compliance concepts to new marketers
- Documenting evolving best practices
- Maintaining certifications relevant to finance
- Building external recognition through speaking
- Tracking personal growth in regulatory fluency
- Creating succession plans for compliance knowledge
How this maps to your situation
- Current responsibilities in marketing technology at a regulated financial institution
- Need to produce auditable, repeatable deliverables under FFIEC scrutiny
- Opportunity to build a personal library of compounding assets
- Growing expectation for marketing to operate with control maturity
Before vs. after
Before
Spending cycles reinventing compliant marketing deliverables and reacting to auditor questions
After
Producing reusable, precedent-setting marketing technology outputs that compound in value across reviews and roles
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: 90 minutes per week over six weeks, or self-paced with full access upon enrolment.
If nothing changes
Continuing to rebuild compliance documentation from scratch erodes strategic time, increases audit friction, and limits recognition of marketing technology as a source of institutional resilience.
How this compares to the alternatives
Unlike generic compliance courses, this program is tailored to marketing technology practitioners in financial services, focusing on FFIEC alignment and the creation of reusable, compounding artefacts rather than one-off fixes.
Frequently asked
Is this course relevant if I’m not in compliance or legal?
Yes. This course is designed for marketing technology practitioners who must deliver compliant outputs without being compliance specialists.
Will this help me if I’m not directly managing audits?
Absolutely. The focus is on creating work that inherently passes review, reducing rework regardless of your role in the audit process.
$199 one-time. 90 minutes per week over six weeks, or self-paced with full access upon enrolment..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours