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Mastering Google Ad Manager; Unlocking Advanced Ad Optimization Strategies

Mastering Google Ad Manager; Unlocking Advanced Ad Optimization Strategies

$199.00
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Mastering Google Ad Manager: Unlocking Advanced Ad Optimization Strategies



Course Overview

This comprehensive course is designed to help you master Google Ad Manager and unlock advanced ad optimization strategies. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in the world of digital advertising.



Course Features

  • Interactive and Engaging: Our course is designed to keep you engaged and motivated throughout your learning journey.
  • Comprehensive: Covering over 80 topics, our course provides a thorough understanding of Google Ad Manager and advanced ad optimization strategies.
  • Personalized: Learn at your own pace and focus on the topics that matter most to you.
  • Up-to-date: Our course content is regularly updated to reflect the latest changes and best practices in Google Ad Manager.
  • Practical: Apply your knowledge through hands-on projects and real-world applications.
  • High-quality Content: Our expert instructors have crafted high-quality content to ensure you receive the best possible education.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access our course from anywhere, at any time, on any device.
  • User-friendly: Our course platform is designed to be intuitive and easy to use.
  • Mobile-accessible: Learn on-the-go with our mobile-friendly course platform.
  • Community-driven: Join a community of like-minded professionals and stay connected with our instructors.
  • Actionable Insights: Gain actionable insights and apply them to your own ad campaigns.
  • Hands-on Projects: Apply your knowledge through hands-on projects and real-world applications.
  • Bite-sized Lessons: Learn in bite-sized chunks, with each lesson designed to be concise and informative.
  • Lifetime Access: Enjoy lifetime access to our course content, including any future updates.
  • Gamification: Stay motivated with our gamification features, including badges and leaderboards.
  • Progress Tracking: Track your progress and stay on top of your learning journey.


Course Outline

Module 1: Introduction to Google Ad Manager

  • 1.1: Overview of Google Ad Manager
  • 1.2: Benefits of Using Google Ad Manager
  • 1.3: Setting up a Google Ad Manager Account
  • 1.4: Navigating the Google Ad Manager Interface
  • 1.5: Understanding Ad Manager Terminology

Module 2: Ad Campaign Setup and Management

  • 2.1: Creating a New Ad Campaign
  • 2.2: Setting up Ad Groups and Ad Creative
  • 2.3: Targeting Options and Audience Segmentation
  • 2.4: Budgeting and Bidding Strategies
  • 2.5: Ad Scheduling and Rotation

Module 3: Ad Optimization Strategies

  • 3.1: Introduction to Ad Optimization
  • 3.2: Ad Creative Optimization
  • 3.3: Landing Page Optimization
  • 3.4: Ad Targeting and Segmentation
  • 3.5: Ad Budgeting and Bidding Strategies

Module 4: Advanced Ad Optimization Techniques

  • 4.1: Using Data and Analytics for Ad Optimization
  • 4.2: Ad Creative Testing and Iteration
  • 4.3: Advanced Ad Targeting and Segmentation
  • 4.4: Ad Budgeting and Bidding Strategies for Advanced Users
  • 4.5: Using Machine Learning for Ad Optimization

Module 5: Ad Reporting and Analysis

  • 5.1: Introduction to Ad Reporting and Analysis
  • 5.2: Ad Performance Metrics and KPIs
  • 5.3: Ad Reporting and Analysis Tools
  • 5.4: Creating Custom Ad Reports
  • 5.5: Using Data to Inform Ad Optimization Decisions

Module 6: Advanced Ad Reporting and Analysis

  • 6.1: Using Data to Inform Ad Creative Decisions
  • 6.2: Advanced Ad Reporting and Analysis Techniques
  • 6.3: Using Machine Learning for Ad Reporting and Analysis
  • 6.4: Creating Custom Ad Dashboards
  • 6.5: Using Data to Inform Ad Budgeting and Bidding Decisions

Module 7: Ad Manager API and Automation

  • 7.1: Introduction to the Ad Manager API
  • 7.2: Using the Ad Manager API for Automation
  • 7.3: Creating Custom Ad Manager Scripts
  • 7.4: Using Machine Learning for Ad Automation
  • 7.5: Best Practices for Ad Manager API and Automation

Module 8: Ad Manager Troubleshooting and Support

  • 8.1: Troubleshooting Common Ad Manager Issues
  • 8.2: Using Ad Manager Support Resources
  • 8.3: Creating Custom Ad Manager Support Tickets
  • 8.4: Best Practices for Ad Manager Troubleshooting and Support
  • 8.5: Advanced Ad Manager Troubleshooting Techniques


Certificate of Completion

Upon completing this course, you will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your expertise and knowledge in Google Ad Manager and advanced ad optimization strategies.

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