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Mastering ISO 20671;2019 - Brand Evaluation Principles and Fundamentals

Mastering ISO 20671;2019 - Brand Evaluation Principles and Fundamentals

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Mastering ISO 20671:2019 - Brand Evaluation Principles and Fundamentals



Course Overview

This comprehensive course is designed to equip participants with a deep understanding of the principles and fundamentals of brand evaluation, as outlined in the ISO 20671:2019 standard. Through interactive and engaging content, participants will gain the knowledge and skills necessary to effectively evaluate and manage brands, making informed decisions to drive business growth and success.



Course Objectives

  • Understand the principles and fundamentals of brand evaluation
  • Apply the ISO 20671:2019 standard to real-world scenarios
  • Develop a comprehensive understanding of brand evaluation methods and techniques
  • Analyze and interpret brand evaluation data to inform business decisions
  • Demonstrate expertise in brand evaluation and management


Course Outline

Module 1: Introduction to Brand Evaluation

  • Defining brand evaluation and its importance
  • Understanding the ISO 20671:2019 standard
  • Overview of brand evaluation principles and fundamentals

Module 2: Brand Evaluation Principles

  • Understanding the brand evaluation framework
  • Defining brand identity and brand image
  • Analyzing brand positioning and brand architecture
  • Understanding brand equity and brand value

Module 3: Brand Evaluation Methods and Techniques

  • Qualitative and quantitative research methods
  • Brand auditing and brand mapping
  • Brand valuation methods and techniques
  • Brand performance metrics and benchmarking

Module 4: Brand Evaluation Data Analysis and Interpretation

  • Understanding brand evaluation data sources
  • Analyzing and interpreting brand evaluation data
  • Using data to inform business decisions
  • Communicating brand evaluation findings and recommendations

Module 5: Brand Evaluation and Management

  • Understanding the role of brand management in brand evaluation
  • Developing a brand strategy and brand plan
  • Implementing brand management best practices
  • Monitoring and evaluating brand performance

Module 6: Case Studies and Real-World Applications

  • Real-world examples of brand evaluation and management
  • Case studies of successful brand evaluation and management
  • Applying brand evaluation principles and methods to real-world scenarios


Course Features

  • Interactive and Engaging Content: Learn through interactive lessons, quizzes, and discussions
  • Comprehensive and Personalized: Receive tailored feedback and guidance throughout the course
  • Up-to-date and Practical: Learn the latest brand evaluation principles and methods, with real-world applications
  • High-quality Content: Developed by expert instructors with extensive experience in brand evaluation and management
  • Certification: Receive a certificate upon completion, issued by The Art of Service
  • Flexible Learning: Access the course on-demand, at your own pace, and on any device
  • User-friendly and Mobile-accessible: Learn on-the-go, with a user-friendly and mobile-accessible platform
  • Community-driven: Connect with peers and instructors through discussion forums and live webinars
  • Actionable Insights: Apply brand evaluation principles and methods to drive business growth and success
  • Hands-on Projects: Complete practical projects and exercises to reinforce learning
  • Bite-sized Lessons: Learn in manageable chunks, with bite-sized lessons and quizzes
  • Lifetime Access: Enjoy lifetime access to the course content and resources
  • Gamification and Progress Tracking: Track your progress and stay motivated with gamification and progress tracking features


Course Format

The course is delivered online, with interactive lessons, quizzes, discussions, and hands-on projects. Participants will have access to a user-friendly and mobile-accessible platform, with lifetime access to the course content and resources.



Certificate of Completion

Upon completion of the course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise in brand evaluation and management.

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