Skip to main content
Mastering ISO 20671; A Step-by-Step Guide to Implementing Brand Evaluation and Valuation

Mastering ISO 20671; A Step-by-Step Guide to Implementing Brand Evaluation and Valuation

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Mastering ISO 20671: A Step-by-Step Guide to Implementing Brand Evaluation and Valuation



Course Overview

This comprehensive course is designed to provide participants with a thorough understanding of the ISO 20671 standard for brand evaluation and valuation. Through interactive lessons, hands-on projects, and real-world applications, participants will gain the knowledge and skills needed to implement a robust brand evaluation and valuation system in their organization.



Course Objectives

  • Understand the principles and requirements of the ISO 20671 standard
  • Learn how to develop and implement a brand evaluation and valuation system
  • Gain practical skills in brand evaluation and valuation methods and techniques
  • Understand how to integrate brand evaluation and valuation with other business processes
  • Develop a comprehensive understanding of the benefits and challenges of implementing a brand evaluation and valuation system


Course Outline

Module 1: Introduction to ISO 20671

  • Overview of the ISO 20671 standard
  • History and development of the standard
  • Key principles and requirements
  • Benefits of implementing a brand evaluation and valuation system

Module 2: Brand Evaluation and Valuation Principles

  • Definition and scope of brand evaluation and valuation
  • Brand evaluation and valuation methods and techniques
  • Brand valuation models and approaches
  • Brand evaluation and valuation metrics and KPIs

Module 3: Developing a Brand Evaluation and Valuation System

  • Establishing a brand evaluation and valuation framework
  • Defining brand evaluation and valuation objectives and scope
  • Identifying and selecting brand evaluation and valuation methods and techniques
  • Developing a brand evaluation and valuation plan

Module 4: Implementing a Brand Evaluation and Valuation System

  • Establishing a brand evaluation and valuation team
  • Defining roles and responsibilities
  • Developing a brand evaluation and valuation process
  • Implementing brand evaluation and valuation methods and techniques

Module 5: Integrating Brand Evaluation and Valuation with Other Business Processes

  • Integrating brand evaluation and valuation with marketing and sales
  • Integrating brand evaluation and valuation with financial planning and budgeting
  • Integrating brand evaluation and valuation with strategic planning and decision-making
  • Integrating brand evaluation and valuation with performance measurement and reporting

Module 6: Brand Evaluation and Valuation Metrics and KPIs

  • Defining brand evaluation and valuation metrics and KPIs
  • Establishing a brand evaluation and valuation dashboard
  • Tracking and reporting brand evaluation and valuation performance
  • Using brand evaluation and valuation metrics and KPIs for decision-making

Module 7: Brand Evaluation and Valuation Challenges and Opportunities

  • Common challenges in implementing a brand evaluation and valuation system
  • Opportunities for improvement and innovation
  • Best practices for overcoming challenges and leveraging opportunities
  • Future trends and developments in brand evaluation and valuation

Module 8: Case Studies and Real-World Applications

  • Real-world examples of successful brand evaluation and valuation implementations
  • Case studies of companies that have implemented brand evaluation and valuation systems
  • Lessons learned and best practices from real-world applications
  • Applying brand evaluation and valuation principles to real-world scenarios


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates that the participant has gained a comprehensive understanding of the ISO 20671 standard and has the knowledge and skills needed to implement a robust brand evaluation and valuation system in their organization.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Practical and real-world applications
  • Expert instructors with industry experience
  • Flexible learning options, including online and mobile access
  • Community-driven discussion forums and support
  • Actionable insights and hands-on projects
  • Bite-sized lessons and flexible pacing
  • Lifetime access to course materials and updates
  • Gamification and progress tracking features


Course Format

This course is delivered online and is accessible on desktop, laptop, and mobile devices. The course is divided into 8 modules, each with multiple lessons and activities. Participants can complete the course at their own pace and on their own schedule.



Target Audience

This course is designed for professionals who are responsible for brand management, marketing, and finance, as well as anyone who wants to gain a comprehensive understanding of the ISO 20671 standard and brand evaluation and valuation principles.

,
!