A tailored course, built for your situation
Mastering ISO 22301 for C-Suite Marketing Executives in Cybersecurity
Turn business continuity planning into visible leadership presence
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Marketing leads in cybersecurity often drive critical resilience narratives without formal alignment to continuity frameworks, leaving their contributions unseen at leadership tables.
The situation this course is for
Even strong campaigns fall flat when disconnected from business continuity realities. Without fluency in ISO 22301, marketing leaders risk misalignment during incidents, missed influence opportunities, and narratives that don't withstand scrutiny.
Who this is for
C-Suite marketing executives in cybersecurity organizations who shape external messaging and internal narrative during risk events
Who this is not for
Individuals outside marketing leadership or those not involved in public messaging, incident response comms, or strategic narrative design
What you walk away with
- Map ISO 22301 requirements to public-facing communications timelines
- Position marketing as a continuity stakeholder in executive briefings
- Embed continuity validation points into campaign planning cycles
- Produce comms artifacts that satisfy both legal and brand standards
- Lead post-incident narrative reviews with documented alignment to recovery objectives
The 12 modules (with all 144 chapters)
Module 1. Why ISO 22301 Matters for Marketing Leaders
Understand how business continuity planning shapes external perception and investor confidence during disruption.
12 chapters in this module
- Defining business continuity in cybersecurity contexts
- How ISO 22301 differs from incident response comms
- Marketing’s role in organizational resilience
- Tracking leadership attention on continuity
- Public expectations after breach disclosures
- Case: Messaging misalignment during outage
- Case: Narrative recovery post-ransomware
- Regulator interest in public statements
- Investor queries tied to recovery claims
- Media scrutiny of continuity timelines
- Building credibility through consistency
- From ops function to strategic narrative
Module 2. Mapping ISO 22301 Clauses to Messaging Triggers
Align marketing campaign phases with documented continuity milestones.
12 chapters in this module
- Clause 4: Context and comms scope
- Clause 5: Leadership messaging obligations
- Clause 6: Planning for narrative continuity
- Clause 7: Awareness and internal comms
- Clause 8: Incident response coordination
- Clause 9: Performance reporting to media
- Clause 10: Improvement and post-crisis review
- Identifying marketing inputs per clause
- Timeline alignment with recovery objectives
- Documenting messaging sign-offs
- Cross-functional validation points
- Avoiding overpromising in early statements
Module 3. Translating Recovery Objectives into Narrative
Convert technical recovery targets into clear public timelines.
12 chapters in this module
- Understanding RTO and RPO definitions
- Communicating downtime expectations
- Recovery claims vs. actual performance
- Handling extended outages gracefully
- Investor letters and recovery updates
- Press statements grounded in evidence
- Messaging cadence during recovery
- Escalation paths for narrative changes
- Validating claims with ops teams
- Avoiding premature optimism
- Reframing delays without losing trust
- Post-event narrative reconciliation
Module 4. Building Comms Resilience into Campaigns
Design marketing initiatives that survive disruption.
12 chapters in this module
- Campaign continuity planning
- Backup messaging assets
- Remote activation protocols
- Cloud-based comms infrastructure
- Pre-approved holding statements
- Crisis-ready content pipelines
- Digital channel redundancy
- Social media dark sites
- Email comms failover
- Third-party dependencies in campaigns
- Vendor continuity alignment
- Stress-testing campaign resilience
Module 5. Executive Alignment on Continuity Messaging
Position marketing as a continuity decision-maker.
12 chapters in this module
- Gaining seat at continuity planning table
- Presenting marketing impact assessments
- Influencing recovery timelines
- Requesting early access to status updates
- Flagging brand risks in draft plans
- Contributing to tabletop exercises
- Participating in recovery validation
- Challenging unrealistic recovery claims
- Providing narrative feedback loops
- Documenting marketing’s continuity role
- Earning formal comms sign-off authority
- Measuring narrative effectiveness
Module 6. Incident Comms Playbook Development
Create reusable frameworks for crisis response.
12 chapters in this module
- Defining incident severity tiers
- Comms triggers per severity level
- Internal notification workflows
- External statement templates
- Spokesperson designation rules
- Regulator disclosure timing
- Investor update protocols
- Customer notification sequencing
- Partner comms coordination
- Social media monitoring rules
- Press inquiry response process
- Post-incident review cadence
Module 7. Narrative Audits and Compliance Alignment
Ensure past communications align with actual recovery performance.
12 chapters in this module
- Reviewing public statements post-event
- Matching claims to recovery logs
- Identifying narrative gaps
- Correcting the record appropriately
- Documenting lessons learned
- Updating future messaging templates
- Aligning with legal counsel
- Compliance team review process
- Audit trail for public statements
- Retention policies for comms logs
- Improving accuracy over time
- Avoiding repeated misstatements
Module 8. Marketing’s Role in Tabletop Exercises
Shape continuity testing to include narrative outcomes.
12 chapters in this module
- Designing comms-focused scenarios
- Participating in dry runs
- Testing message delivery channels
- Evaluating response speed
- Assessing clarity of statements
- Measuring audience comprehension
- Capturing stakeholder feedback
- Updating playbooks based on results
- Reporting marketing performance
- Demonstrating value to leadership
- Securing budget for comms resilience
- Scaling exercises across regions
Module 9. Building Cross-Functional Trust
Earn credibility with security, legal, and operations teams.
12 chapters in this module
- Establishing joint comms workflows
- Regular inter-team syncs
- Shared documentation platforms
- Common glossary development
- Conflict resolution protocols
- Escalation procedures
- Mutual respect in high-pressure moments
- Recognizing non-marketing contributions
- Building personal relationships
- Demonstrating operational fluency
- Providing non-technical summaries
- Creating feedback mechanisms
Module 10. Investor and Analyst Readouts
Position continuity maturity as competitive advantage.
12 chapters in this module
- Including resilience in earnings calls
- Highlighting ISO 22301 certification
- Benchmarking recovery times
- Comparing to peer organizations
- Explaining business impact
- Quantifying avoided losses
- Showcasing proactive planning
- Responding to analyst questions
- Updating investor decks
- Creating narrative consistency
- Balancing transparency and caution
- Maintaining long-term credibility
Module 11. Public Relations in a Post-Incident World
Rebuild trust through strategic communications.
12 chapters in this module
- Post-mortem press releases
- Customer apology letters
- Executive video statements
- Third-party validation efforts
- Thought leadership re-entry
- Media interviews post-recovery
- Social media re-engagement
- Brand sentiment tracking
- Rebuilding trust indicators
- Long-term reputation repair
- Avoiding defensiveness
- Owning mistakes publicly
Module 12. Sustaining Visibility Beyond the Crisis
Turn continuity fluency into lasting influence.
12 chapters in this module
- Including comms in annual reports
- Showcasing resilience in sales materials
- Speaking at industry events
- Publishing continuity insights
- Mentoring junior comms leads
- Documenting marketing’s evolution
- Linking continuity to brand strength
- Measuring narrative ROI
- Earning continued leadership trust
- Expanding scope to other functions
- Institutionalizing marketing’s role
- Creating lasting organizational memory
How this maps to your situation
- When launching a new product in an unstable environment
- During board-level reviews of organizational resilience
- After a security incident with public impact
- When renewing ISO 22301 certification
Before vs. after
Before
Continuity planning feels like an operations function that marketing responds to after the fact.
After
Marketing leads narrative design with confidence, fully aligned to ISO 22301 recovery claims and executive expectations.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 2.5 hours per module, with self-paced access and lifetime updates.
If nothing changes
Without integrating continuity standards into comms planning, marketing leaders risk misaligned messaging, lost credibility during incidents, and exclusion from strategic resilience discussions.
How this compares to the alternatives
Unlike generic compliance courses, this program is tailored specifically for marketing executives in cybersecurity, focusing on narrative alignment, public credibility, and leadership visibility, all grounded in ISO 22301 requirements.
Frequently asked
Do I need prior experience with ISO 22301?
No. The course is designed for marketing leaders who need to understand continuity frameworks in practice, not implement them technically.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me if my company hasn’t adopted ISO 22301?
Yes. The principles apply to any organization managing business continuity, and fluency in ISO 22301 increases your influence in vendor evaluations and maturity assessments.
$199 one-time. Approximately 2.5 hours per module, with self-paced access and lifetime updates..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours