A tailored course, built for your situation
Mastering ISO 42001 for Marketing Technology Practitioners
Accelerate AI governance artefacts from concept to compliance in under 48 hours
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Who this is for
Marketing technology practitioner at a high-growth tech platform with exposure to AI-driven campaigns and compliance frameworks
Who this is not for
This course is not for compliance auditors, junior marketers, or teams using AI without governance frameworks.
What you walk away with
- Produce compliant marketing artefacts from AI policy intent in under 48 hours
- Embed ISO 42001 controls into early-stage campaign design
- Reduce internal review cycles by up to 60% using pre-validated workflows
- Leverage AI governance as an enabler, not a bottleneck
- Deliver production-ready outputs that pass cross-functional scrutiny
The 12 modules (with all 144 chapters)
Module 1. Understanding ISO 42001 in Marketing Contexts
Ground the standard in real marketing use cases, focusing on AI-generated content, personalization engines, and campaign automation.
12 chapters in this module
- What ISO 42001 means for digital marketing teams
- Differences between ISO 42001 and general AI ethics
- Mapping AI governance to marketing campaign lifecycles
- Identifying high-risk marketing AI use cases
- Linking data provenance to content authenticity
- How ISO 42001 complements GDPR and CCPA in marketing
- Marketing-specific clauses in ISO 42001 Annex A
- Common misconceptions about AI governance in creative teams
- Aligning compliance with speed-to-market goals
- Case study: AI-generated ad copy under ISO 42001
- Role of marketing leads in governance reviews
- When to escalate AI campaign risks
Module 2. Integrating ISO 42001 Early in Campaign Design
Shift left on compliance by embedding requirements at ideation, not after build.
12 chapters in this module
- Why waiting until QA fails velocity goals
- Preempting review delays with upfront governance
- Checklist for AI marketing concept validation
- Defining scope for AI use in Q3 campaigns
- Securing stakeholder alignment early
- Documenting intent before asset creation
- Using ISO 42001 as a design scaffold
- Avoiding rework from non-compliant tools
- Tagging AI-generated content at source
- Maintaining audit trail from first draft
- Speed gains from early-stage compliance
- Template: Campaign onboarding brief with ISO 42001 lens
Module 3. Building AI Governance into Workflow Tools
Adapt existing platforms to enforce standards without slowing output.
12 chapters in this module
- Configuring Google Ads for ISO 42001 alignment
- Auditing AI plugins in content creation stacks
- Setting up alerts for non-compliant AI models
- Mapping tool permissions to governance roles
- Integrating approval gates in Asana or Jira
- Automating metadata capture for AI outputs
- Ensuring traceability in Canva or Figma
- Securing prompts and training data access
- Version control for AI-generated campaign assets
- Creating ISO 42001-compliant naming conventions
- Tool audit: Shopify Marketing tools and ISO 42001 fit
- Template: Governance integration scorecard
Module 4. Documenting AI Use for Compliance Reviews
Produce evidence packages that clear internal reviewers fast.
12 chapters in this module
- Minimum viable documentation for AI campaigns
- What reviewers actually look for in audits
- Speeding up sign-off with source-backed logs
- Capturing prompt history and model versions
- Proving human oversight in generative workflows
- Formatting logs for non-technical reviewers
- Reducing back-and-forth with complete dossiers
- Example: AI email campaign documentation
- Template: AI campaign evidence pack
- Storing records for cross-functional access
- Versioning compliance packages with campaigns
- Avoiding common documentation gaps
Module 5. Accelerating Internal Review Cycles
Cut approval time by giving reviewers what they need the first time.
12 chapters in this module
- Understanding the reviewer’s risk lens
- Anticipating follow-up questions in advance
- Building trust through consistency
- Reducing friction with standardised formats
- Packaging artefacts for regulatory readiness
- Timing submissions for review bandwidth
- Using past feedback to pre-empt delays
- Case study: 40% faster approvals in 8 weeks
- What not to include in review packets
- Streamlining with cross-functional templates
- Measuring cycle time per campaign phase
- Template: Pre-review checklist for marketing AI
Module 6. Scaling Approved Workflows Across Campaigns
Reuse compliant patterns to compound velocity.
12 chapters in this module
- Identifying repeatable AI use templates
- Modularising governance for reuse
- Creating campaign blueprints with ISO 42001 baked in
- Transferring compliance logic across channels
- Auditing scalability of current workflows
- Avoiding one-off project drift
- Standardising AI model selection
- Training junior staff on approved patterns
- Tracking reuse across Q3 initiatives
- Updating templates with new policy inputs
- Measuring time saved via reuse
- Template: Campaign governance playbook
Module 7. Managing AI Vendor Integrations Under ISO 42001
Ensure third-party tools meet governance standards without blocking innovation.
12 chapters in this module
- Evaluating AI vendors for marketing use
- Reading vendor SOC 2 reports for relevance
- Minimum ISO 42001 expectations for partners
- Contract clauses to enforce compliance
- Auditing API behaviour for data leakage
- Testing vendor AI outputs for drift
- Managing consent and opt-out flows
- Case study: integrating new ad generator tool
- Template: Vendor onboarding checklist
- Escalating non-compliant vendor behaviour
- Maintaining control with outsourced AI
- Documenting third-party AI in evidence packs
Module 8. Training Teams on Embedded Governance
Scale compliance knowledge without central bottlenecks.
12 chapters in this module
- Onboarding marketers to ISO 42001 basics
- Microlearning for campaign-specific risks
- Creating role-based training paths
- Using real campaign examples in training
- Reducing dependency on central teams
- Measuring team readiness over time
- Running ISO 42001 simulation drills
- Documenting training for audit purposes
- Incentivising compliant behaviour
- Managing knowledge decay in fast teams
- Updating training with policy shifts
- Template: 30-minute team workshop deck
Module 9. Handling Regulator and Partner Inquiries
Respond to external questions with confidence and speed.
12 chapters in this module
- Common questions from legal and privacy teams
- Preparing for third-party compliance audits
- Responding to data subject access requests
- Explaining AI use to non-technical partners
- Creating campaign narrative for reviewers
- Tracing decisions back to policy
- Proving adherence without over-disclosing
- Case study: Responding to platform audit request
- Template: Regulator Q&A brief
- Speeding up external response cycles
- Maintaining version control in responses
- Archiving responses for future reference
Module 10. Optimising for Continuous Improvement
Turn feedback into faster, smarter iterations.
12 chapters in this module
- Capturing lessons from review cycles
- Tracking compliance debt in workflows
- Updating controls with campaign learnings
- Benchmarking against peer teams
- Using data to prioritise governance upgrades
- Reducing rework through root cause analysis
- Scheduling governance retrospectives
- Integrating ISO 42001 updates into sprints
- Case study: Cutting review time by 35%
- Measuring maturity over time
- Template: Governance improvement tracker
- Scaling feedback across regions
Module 11. Sustaining Governance Through Leadership Changes
Ensure compliance outlives team shifts.
12 chapters in this module
- Documenting decision logic for successors
- Reducing tribal knowledge in AI workflows
- Building governance into role descriptions
- Onboarding new leads to existing standards
- Avoiding regression after reorgs
- Using templates to maintain continuity
- Archiving campaign rationales
- Transferring ownership smoothly
- Measuring stability after transitions
- Template: Transition readiness pack
- Training managers on governance oversight
- Maintaining pace during high turnover
Module 12. Future-Proofing Marketing AI Practices
Stay ahead of policy shifts with adaptive design.
12 chapters in this module
- Monitoring upcoming ISO revisions
- Tracking AI regulation in key markets
- Upgrading models for new data rules
- Planning for algorithmic transparency laws
- Building flexibility into AI workflows
- Testing for bias in multilingual campaigns
- Scaling governance to new regions
- Case study: Adapting to EU Digital Services Act
- Template: Quarterly governance scan
- Engaging legal teams proactively
- Balancing innovation with compliance
- Measuring future-readiness quarterly
How this maps to your situation
- Marketing teams adopting AI under compliance pressure
- Practitioners needing faster review cycles
- Organisations scaling AI use with governance risks
- Individuals positioned to lead cross-functional AI standards
Before vs. after
Before
Waiting weeks for internal approvals due to incomplete AI governance documentation
After
Producing compliant, production-ready marketing artefacts in under 48 hours
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: 90 minutes on a Sunday, self-paced thereafter
If nothing changes
Without structured governance, marketing AI initiatives risk delays, rework, and non-compliance exposure as regulatory scrutiny increases.
How this compares to the alternatives
Unlike generic AI ethics guides or academic reviews, this course delivers a field-tested workflow specifically for marketing technology teams under real compliance pressure.
Frequently asked
Is this course about Shopify or Shop Pay?
No. The course is about ISO 42001 and AI governance in marketing, not Shopify products or services.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me move faster without sacrificing compliance?
Yes. The course is designed to make ISO 42001 a velocity enabler, not a bottleneck.
$199 one-time. 90 minutes on a Sunday, self-paced thereafter.
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours