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Mastering Marketing Automation; Unlocking Business Growth with Personalized Customer Journeys

Mastering Marketing Automation; Unlocking Business Growth with Personalized Customer Journeys

$199.00
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Marketing Automation: Unlocking Business Growth with Personalized Customer Journeys



Course Overview

This comprehensive course is designed to help marketers and business leaders master the art of marketing automation, unlocking business growth through personalized customer journeys. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven and interactive discussion forum
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Marketing Automation

  • Defining marketing automation and its benefits
  • Understanding the role of marketing automation in business growth
  • Exploring the different types of marketing automation tools
  • Setting up a marketing automation strategy

Module 2: Understanding Customer Journeys

  • Defining customer journeys and their importance in marketing
  • Mapping customer journeys and identifying pain points
  • Creating buyer personas and understanding customer behavior
  • Developing a customer-centric marketing approach

Module 3: Setting Up Marketing Automation Tools

  • Choosing the right marketing automation platform
  • Setting up and configuring marketing automation tools
  • Integrating marketing automation with CRM and other systems
  • Creating and managing marketing automation workflows

Module 4: Creating Personalized Customer Experiences

  • Understanding the importance of personalization in marketing
  • Creating personalized content and messaging
  • Using data and analytics to inform personalization
  • Developing a personalization strategy

Module 5: Email Marketing Automation

  • Understanding the role of email in marketing automation
  • Creating and managing email marketing campaigns
  • Using email automation to nurture leads and drive conversions
  • Optimizing email marketing for better results

Module 6: Lead Scoring and Nurturing

  • Understanding the importance of lead scoring and nurturing
  • Creating and managing lead scoring models
  • Developing lead nurturing campaigns
  • Using data and analytics to optimize lead scoring and nurturing

Module 7: Social Media Automation

  • Understanding the role of social media in marketing automation
  • Creating and managing social media marketing campaigns
  • Using social media automation to drive engagement and conversions
  • Optimizing social media marketing for better results

Module 8: Analytics and Reporting

  • Understanding the importance of analytics and reporting in marketing automation
  • Creating and managing analytics and reporting dashboards
  • Using data and analytics to inform marketing decisions
  • Optimizing marketing automation for better results

Module 9: Advanced Marketing Automation Topics

  • Using AI and machine learning in marketing automation
  • Creating and managing account-based marketing campaigns
  • Using marketing automation for customer retention and loyalty
  • Developing a marketing automation strategy for B2B and B2C businesses

Module 10: Final Project and Certification

  • Completing a final project to demonstrate mastery of marketing automation
  • Receiving a certificate upon completion, issued by The Art of Service
  • Preparing for future marketing automation challenges and opportunities


Certificate and Recognition

Upon completing the course, participants will receive a certificate issued by The Art of Service, recognizing their mastery of marketing automation and personalized customer journeys.

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