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Mastering Marketing Mix Modelling for Data-Driven Decision Making

Mastering Marketing Mix Modelling for Data-Driven Decision Making

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Mastering Marketing Mix Modelling for Data-Driven Decision Making

Unlock the power of data-driven decision making with our comprehensive course on Marketing Mix Modelling. This extensive and detailed curriculum is designed to equip you with the skills and knowledge needed to drive business growth through data-driven marketing strategies.



Course Overview

This course is designed to be interactive, engaging, comprehensive, personalized, up-to-date, practical, and relevant to real-world applications. You will have access to high-quality content, expert instructors, and a community-driven learning environment. Upon completion, you will receive a certificate issued by The Art of Service.



Course Outline

Module 1: Introduction to Marketing Mix Modelling

  • Definition and importance of Marketing Mix Modelling
  • History and evolution of Marketing Mix Modelling
  • Key concepts and terminology
  • Benefits and applications of Marketing Mix Modelling

Module 2: Understanding Marketing Mix Variables

  • Identifying and categorizing marketing mix variables
  • Understanding the impact of marketing mix variables on business outcomes
  • Data collection and integration for marketing mix variables
  • Common challenges and pitfalls in collecting marketing mix data

Module 3: Data Preparation and Cleaning

  • Importance of data quality in Marketing Mix Modelling
  • Data cleaning and preprocessing techniques
  • Handling missing data and outliers
  • Data transformation and normalization

Module 4: Regression Analysis for Marketing Mix Modelling

  • Introduction to regression analysis
  • Simple and multiple linear regression
  • Assumptions and diagnostics for regression analysis
  • Interpreting regression results for Marketing Mix Modelling

Module 5: Advanced Regression Techniques

  • Ridge regression and Lasso regression
  • Elastic Net regression
  • Generalized linear models (GLMs)
  • Generalized additive models (GAMs)

Module 6: Time Series Analysis for Marketing Mix Modelling

  • Introduction to time series analysis
  • Time series decomposition and forecasting
  • Autoregressive integrated moving average (ARIMA) models
  • Seasonal ARIMA and SARIMAX models

Module 7: Marketing Mix Modelling Techniques

  • Linear and nonlinear Marketing Mix Modelling
  • Multiplicative and additive Marketing Mix Modelling
  • Hierarchical and Bayesian Marketing Mix Modelling
  • Machine learning approaches to Marketing Mix Modelling

Module 8: Model Evaluation and Selection

  • Metrics for evaluating Marketing Mix Models
  • Cross-validation and walk-forward optimization
  • Model selection and averaging
  • Common pitfalls and challenges in model evaluation

Module 9: Scenario Planning and Optimization

  • Using Marketing Mix Models for scenario planning
  • Optimization techniques for marketing mix variables
  • Budget allocation and ROI analysis
  • Marketing mix optimization under uncertainty

Module 10: Advanced Topics in Marketing Mix Modelling

  • Incorporating external factors and events
  • Handling non-linear relationships and interactions
  • Using machine learning and AI in Marketing Mix Modelling
  • Emerging trends and future directions in Marketing Mix Modelling

Module 11: Case Studies and Group Projects

  • Real-world case studies in Marketing Mix Modelling
  • Group projects and presentations
  • Peer review and feedback
  • Application of Marketing Mix Modelling to real-world problems


Course Features

  • Interactive and engaging learning environment
  • Comprehensive and up-to-date curriculum
  • Personalized support and feedback
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate upon completion issued by The Art of Service
  • Flexible learning schedule and pace
  • User-friendly and mobile-accessible platform
  • Community-driven discussion forums and support
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access to course materials
  • Gamification and progress tracking to stay motivated


What You'll Receive Upon Completion

Upon completing the course, you will receive a certificate issued by The Art of Service, recognizing your expertise in Marketing Mix Modelling. This certificate is a valuable credential that demonstrates your ability to drive business growth through data-driven marketing strategies.

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