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Mastering Marketo; Unlocking the Power of Marketing Automation

Mastering Marketo; Unlocking the Power of Marketing Automation

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Marketo: Unlocking the Power of Marketing Automation



Course Overview

Mastering Marketo is an extensive and interactive course designed to help marketers unlock the full potential of marketing automation. With a comprehensive curriculum covering over 80 topics, participants will gain hands-on experience with Marketo and develop the skills needed to succeed in today's fast-paced marketing landscape.



Course Features

  • Interactive and Engaging: Learn through hands-on projects, real-world examples, and interactive simulations.
  • Comprehensive and Personalized: Covering over 80 topics, our curriculum is tailored to meet the needs of marketers at all levels.
  • Up-to-date and Practical: Stay ahead of the curve with the latest Marketo features and best practices.
  • Real-world Applications: Apply your knowledge to real-world scenarios and see immediate results.
  • High-quality Content: Developed by expert instructors with years of experience in marketing automation.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access course materials anytime, anywhere, on any device.
  • User-friendly and Mobile-accessible: Learn on-the-go with our intuitive and responsive platform.
  • Community-driven: Connect with peers and instructors through our online community forum.
  • Actionable Insights: Gain actionable insights and tips to improve your marketing automation strategy.
  • Hands-on Projects: Apply your knowledge to real-world projects and see immediate results.
  • Bite-sized Lessons: Learn in bite-sized chunks, with each lesson designed to be completed in under an hour.
  • Lifetime Access: Enjoy lifetime access to course materials, including updates and new content.
  • Gamification and Progress Tracking: Stay motivated with our gamification system and track your progress throughout the course.


Course Outline

Module 1: Introduction to Marketo

  • What is Marketo?
  • History of Marketo
  • Key Features and Benefits
  • Setting up Your Marketo Account
  • Navigating the Marketo Interface

Module 2: Lead Management

  • Understanding Lead Management
  • Creating and Managing Lead Records
  • Lead Scoring and Grading
  • Lead Nurturing and Cultivation
  • Lead Routing and Assignment

Module 3: Email Marketing

  • Introduction to Email Marketing
  • Creating and Sending Emails
  • Email Templates and Design
  • Email Personalization and Segmentation
  • Email Tracking and Analytics

Module 4: Campaigns and Programs

  • Understanding Campaigns and Programs
  • Creating and Managing Campaigns
  • Creating and Managing Programs
  • Campaign and Program Analytics
  • Campaign and Program Optimization

Module 5: Landing Pages and Forms

  • Introduction to Landing Pages and Forms
  • Creating and Managing Landing Pages
  • Creating and Managing Forms
  • Landing Page and Form Design
  • Landing Page and Form Analytics

Module 6: Social Media and Mobile Marketing

  • Introduction to Social Media and Mobile Marketing
  • Creating and Managing Social Media Campaigns
  • Creating and Managing Mobile Campaigns
  • Social Media and Mobile Analytics
  • Social Media and Mobile Optimization

Module 7: Analytics and Reporting

  • Introduction to Analytics and Reporting
  • Understanding Marketo Analytics
  • Creating and Managing Reports
  • Report Design and Visualization
  • Report Analytics and Insights

Module 8: Integration and API

  • Introduction to Integration and API
  • Understanding Marketo Integration
  • Creating and Managing API Connections
  • API Design and Development
  • API Analytics and Security

Module 9: Advanced Topics

  • Introduction to Advanced Topics
  • Understanding Marketo's Advanced Features
  • Creating and Managing Advanced Campaigns
  • Advanced Analytics and Reporting
  • Advanced Integration and API

Module 10: Certification and Next Steps

  • Preparing for the Certification Exam
  • Taking the Certification Exam
  • Maintaining Your Certification
  • Next Steps and Continued Learning
  • Conclusion and Final Thoughts


Certificate of Completion

Upon completing the Mastering Marketo course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your expertise and commitment to marketing automation.

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