Skip to main content
Mastering New Product Launch Strategies; A Step-by-Step Guide

Mastering New Product Launch Strategies; A Step-by-Step Guide

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Mastering New Product Launch Strategies: A Step-by-Step Guide



Course Overview

This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to successfully launch new products in today's competitive market. Through interactive lessons, real-world examples, and hands-on projects, you'll learn how to develop effective launch strategies, manage cross-functional teams, and drive business growth.



Course Objectives

  • Understand the fundamentals of new product launch strategies and their importance in business success
  • Develop a comprehensive launch plan that aligns with business objectives and customer needs
  • Learn how to manage and lead cross-functional teams to achieve launch goals
  • Analyze market trends, customer insights, and competitor activity to inform launch decisions
  • Apply best practices in launch execution, including project management, risk management, and budgeting
  • Evaluate launch performance and identify areas for improvement


Course Outline

Module 1: Introduction to New Product Launch Strategies

  • Defining new product launch strategies and their importance in business success
  • Understanding the role of launch strategies in driving business growth and customer engagement
  • Overview of the launch planning process and key stakeholders involved

Module 2: Market Analysis and Customer Insights

  • Conducting market research and analyzing customer needs and preferences
  • Identifying market trends and competitor activity
  • Developing buyer personas and understanding customer journeys

Module 3: Launch Planning and Strategy Development

  • Defining launch objectives and key performance indicators (KPIs)
  • Developing a comprehensive launch plan and timeline
  • Identifying and mitigating launch risks
  • Establishing a launch budget and resource allocation plan

Module 4: Cross-Functional Team Management

  • Understanding the role of cross-functional teams in launch success
  • Building and leading effective teams, including stakeholder management and communication
  • Managing team conflicts and resolving issues

Module 5: Launch Execution and Project Management

  • Understanding project management principles and methodologies
  • Developing a project plan and timeline
  • Managing launch project resources, including budgeting and vendor management
  • Identifying and mitigating project risks

Module 6: Launch Performance Evaluation and Improvement

  • Defining launch metrics and KPIs
  • Tracking and analyzing launch performance data
  • Identifying areas for improvement and developing corrective actions
  • Conducting post-launch reviews and applying lessons learned to future launches

Module 7: Best Practices in Launch Execution

  • Understanding best practices in launch execution, including agile methodologies and lean principles
  • Applying design thinking to launch planning and execution
  • Using data analytics to inform launch decisions

Module 8: Launch Budgeting and Resource Allocation

  • Understanding launch budgeting principles and best practices
  • Developing a launch budget and resource allocation plan
  • Managing launch expenses and tracking budget performance

Module 9: Launch Risk Management

  • Identifying and assessing launch risks
  • Developing risk mitigation strategies and contingency plans
  • Managing launch risks and resolving issues

Module 10: Launch Communication and Stakeholder Management

  • Understanding the importance of effective communication in launch success
  • Developing a launch communication plan and stakeholder management strategy
  • Managing launch messaging and positioning

Module 11: Launch Metrics and Performance Measurement

  • Defining launch metrics and KPIs
  • Tracking and analyzing launch performance data
  • Using data analytics to inform launch decisions

Module 12: Launch Review and Lessons Learned

  • Conducting post-launch reviews and identifying lessons learned
  • Applying lessons learned to future launches
  • Continuously improving launch processes and strategies


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in new product launch strategies and can be used to enhance your career prospects and professional development.



Course Features

  • Interactive and engaging lessons, including videos, quizzes, and hands-on projects
  • Comprehensive and up-to-date content, including best practices and real-world examples
  • Personalized learning experience, including progress tracking and feedback
  • Expert instructors with extensive experience in new product launch strategies
  • Flexible learning, including mobile accessibility and lifetime access to course materials
  • Community-driven, including discussion forums and peer feedback
  • Actionable insights and practical applications, including case studies and group projects
  • Bite-sized lessons and manageable coursework, including regular breaks and assessments
  • Gamification and progress tracking, including badges and leaderboards
,
!