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MKT8352 Mastering OWASP for Marketing Leaders in Regulated Technology

$199.00
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A tailored course, built for your situation

Mastering OWASP for Marketing Leaders in Regulated Technology

A structured path to authoritative, audit-ready digital compliance

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Campaign launch delays due to compliance rework

The situation this course is for

Marketing leaders in high-trust industries face mounting pressure to launch quickly while meeting strict security standards. Without a clear bridge between creative timelines and compliance requirements, digital campaigns stall in pre-launch review, consuming bandwidth, delaying revenue, and weakening cross-functional trust.

Who this is for

Senior marketing leader in a regulated technology environment managing digital campaign delivery under compliance scrutiny

Who this is not for

Individuals outside marketing leadership, IC contributors without cross-functional influence, practitioners in unregulated industries, or those focused solely on technical implementation of security controls

What you walk away with

  • Confidence in pre-launch validation of digital assets against OWASP benchmarks
  • Reduced rework cycles between marketing and security teams
  • Authoritative voice in cross-functional compliance discussions
  • Predictable, repeatable campaign launch timelines
  • Strengthened trust with legal, risk, and security stakeholders

The 12 modules (with all 144 chapters)

Module 1. Understanding OWASP in Marketing Context
Establishes the relevance of OWASP principles to digital marketing assets including landing pages, customer portals, and interactive campaigns. Focuses on risk-aware creativity and aligning design decisions with baseline security expectations.
12 chapters in this module
  1. Mapping marketing-owned digital assets to OWASP threat categories
  2. Identifying high-risk components in campaign architecture
  3. Differentiating technical debt from compliance exposure
  4. Integrating security checkpoints into creative briefs
  5. Translating developer jargon into marketing risk terms
  6. Building shared vocabulary with security teams
  7. Assessing third-party script risks in digital campaigns
  8. Evaluating vendor-provided web components for OWASP alignment
  9. Documenting security assumptions in asset specifications
  10. Creating risk-aware design review checklists
  11. Prioritizing remediation based on customer impact
  12. Establishing baseline expectations for agency partners
Module 2. Pre-Launch Validation Workflow Design
Covers how to structure a lightweight, repeatable validation process for digital assets before they go live. Emphasizes clarity, ownership, and minimal friction between teams.
12 chapters in this module
  1. Defining the scope of pre-launch security review
  2. Assigning clear ownership for validation steps
  3. Creating time-bound review cycles aligned with launch dates
  4. Developing standardized handoff templates between teams
  5. Integrating validation into sprint planning
  6. Setting expectations for response times from security partners
  7. Building escalation paths for unresolved issues
  8. Documenting decisions to move forward with known risks
  9. Using checklists without creating bureaucracy
  10. Automating evidence collection where possible
  11. Versioning validation artifacts for audit readiness
  12. Training team members on validation fundamentals
Module 3. OWASP Top 10 for Marketers
Translates the OWASP Top 10 into marketing-relevant risks and mitigation strategies. Focuses on practical interpretation rather than technical implementation.
12 chapters in this module
  1. Understanding injection flaws in form-based campaigns
  2. Recognizing broken authentication in customer portals
  3. Identifying sensitive data exposure in analytics scripts
  4. Mitigating XML External Entities in content imports
  5. Avoiding security misconfigurations in staging environments
  6. Preventing cross-site scripting in dynamic content
  7. Securing deserialization in embedded widgets
  8. Protecting against insecure components in third-party tools
  9. Validating integrity and provenance of open-source libraries
  10. Enforcing proper logging and monitoring in digital assets
  11. Assessing server-side request forgery risks in APIs
  12. Evaluating insecure design patterns in customer journeys
Module 4. Cross-Functional Alignment Tactics
Provides strategies for building trust and collaboration between marketing and security teams. Focuses on communication, shared goals, and mutual respect.
12 chapters in this module
  1. Initiating proactive conversations with security partners
  2. Framing requests around business objectives, not just compliance
  3. Sharing campaign timelines early with security stakeholders
  4. Inviting security reviewers into planning sessions
  5. Acknowledging technical constraints in creative development
  6. Expressing appreciation for security expertise
  7. Scheduling regular syncs outside of launch crunch
  8. Co-developing lightweight risk assessment templates
  9. Celebrating joint wins on secure campaign launches
  10. Providing feedback on security team responsiveness
  11. Documenting successful collaboration patterns
  12. Building relationships beyond transactional interactions
Module 5. Campaign Risk Assessment Framework
Introduces a simple scoring model to evaluate the compliance risk of digital campaigns based on OWASP principles. Enables faster decision-making and resource allocation.
12 chapters in this module
  1. Defining risk dimensions for marketing assets
  2. Assigning severity levels to OWASP vulnerabilities
  3. Weighting risk by customer data sensitivity
  4. Factoring in third-party integration complexity
  5. Scoring based on expected campaign lifespan
  6. Adjusting for geographic regulatory variation
  7. Incorporating brand reputation impact
  8. Using risk scores to prioritize validation effort
  9. Creating visual dashboards for leadership review
  10. Updating scores as campaign scope changes
  11. Archiving assessments for future reference
  12. Benchmarking risk trends across campaigns
Module 6. Third-Party Vendor Security Oversight
Equips marketing leaders to assess and manage security risks introduced by external vendors and agencies. Focuses on contractual clarity and ongoing monitoring.
12 chapters in this module
  1. Evaluating agency OWASP compliance maturity
  2. Including security requirements in RFPs and contracts
  3. Requiring evidence of secure development practices
  4. Reviewing vendor-provided security documentation
  5. Conducting periodic security health checks
  6. Managing access to marketing technology platforms
  7. Ensuring data protection in outsourced workflows
  8. Verifying patch management processes
  9. Assessing incident response preparedness
  10. Establishing communication protocols for security events
  11. Tracking vendor compliance over time
  12. Terminating relationships based on security failures
Module 7. Compliance Narrative Development
Teaches how to articulate the organization's approach to digital security in a way that satisfies internal auditors and external regulators. Focuses on clarity, consistency, and completeness.
12 chapters in this module
  1. Crafting a clear statement of security posture
  2. Documenting decision rationale for risk acceptance
  3. Creating audit-ready evidence trails
  4. Organizing documentation for easy retrieval
  5. Using plain language in compliance narratives
  6. Aligning with industry standards and expectations
  7. Updating narratives as controls evolve
  8. Incorporating lessons from past incidents
  9. Demonstrating continuous improvement
  10. Tailoring narratives for different audiences
  11. Validating narratives with legal and risk teams
  12. Preparing for regulator follow-up questions
Module 8. Incident Response Coordination for Marketing
Prepares marketing leaders to respond effectively when security issues arise in live campaigns. Focuses on communication, customer impact mitigation, and brand protection.
12 chapters in this module
  1. Recognizing signs of a security incident in digital assets
  2. Activating internal response protocols
  3. Coordinating with security and legal teams
  4. Assessing customer impact and communication needs
  5. Developing holding statements for public channels
  6. Managing agency involvement during incidents
  7. Preserving evidence for root cause analysis
  8. Updating stakeholders on resolution progress
  9. Conducting post-incident reviews
  10. Updating playbooks based on lessons learned
  11. Rebuilding customer trust after incidents
  12. Reporting outcomes to leadership
Module 9. Security Awareness for Creative Teams
Provides tools to educate designers, copywriters, and producers on security fundamentals without slowing creativity. Focuses on practical, role-specific guidance.
12 chapters in this module
  1. Introducing OWASP concepts to non-technical staff
  2. Teaching red flags in web development requests
  3. Encouraging early consultation with security experts
  4. Promoting secure defaults in design systems
  5. Sharing real-world examples of security failures
  6. Recognizing phishing and social engineering risks
  7. Using secure file sharing and collaboration tools
  8. Managing access to sensitive campaign materials
  9. Reporting suspicious activity promptly
  10. Embedding security reminders in team rituals
  11. Recognizing and rewarding secure behaviors
  12. Measuring awareness improvement over time
Module 10. Audit Preparation and Evidence Management
Covers how to prepare for internal and external audits related to digital marketing assets. Emphasizes organization, documentation, and proactive communication.
12 chapters in this module
  1. Understanding auditor expectations for marketing teams
  2. Compiling evidence of control effectiveness
  3. Organizing documentation by control objective
  4. Preparing team members for interview questions
  5. Demonstrating consistency across campaigns
  6. Providing context for risk acceptance decisions
  7. Updating evidence packages proactively
  8. Responding to findings with corrective actions
  9. Leveraging automation for evidence collection
  10. Maintaining version control of documents
  11. Archiving materials for future reference
  12. Improving audit readiness over time
Module 11. Sustaining Compliance Over Time
Focuses on maintaining compliance as campaigns evolve and new technologies emerge. Addresses the challenge of keeping up with changing threats and regulations.
12 chapters in this module
  1. Scheduling regular security reviews for live assets
  2. Monitoring for new OWASP guidance updates
  3. Tracking changes in third-party components
  4. Updating risk assessments as campaigns scale
  5. Revisiting vendor security posture periodically
  6. Incorporating lessons from industry incidents
  7. Adjusting controls based on threat intelligence
  8. Communicating changes to internal stakeholders
  9. Documenting control evolution over time
  10. Measuring compliance maturity improvements
  11. Sharing best practices across teams
  12. Planning for technology lifecycle transitions
Module 12. Building a Culture of Secure Innovation
Explores how to foster an environment where creativity and security coexist. Highlights leadership behaviors that promote long-term success.
12 chapters in this module
  1. Modeling secure decision-making in public forums
  2. Rewarding teams for early risk identification
  3. Sharing success stories of secure launches
  4. Creating forums for cross-functional learning
  5. Inviting security experts to creative reviews
  6. Balancing speed and security in campaign goals
  7. Investing in team education and development
  8. Recognizing contributions to compliance maturity
  9. Soliciting feedback on process improvements
  10. Championing security as a brand differentiator
  11. Demonstrating executive commitment to secure innovation
  12. Measuring cultural impact over time

How this maps to your situation

  • Campaign launch compliance delays
  • Cross-functional friction with security teams
  • Third-party vendor risk management
  • Regulator-facing review cycles

Before vs. after

Before
Campaign launches delayed by last-minute compliance rework, strained relationships with security teams, uncertainty during regulator reviews
After
Predictable, audit-ready launches with integrated security validation, strengthened cross-functional trust, authoritative voice in compliance discussions

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 90 minutes per week over 12 weeks, designed to fit around campaign delivery cycles.

If nothing changes
Without a structured approach, marketing leaders face recurring delays, increased rework, weakened credibility with technical stakeholders, and potential regulatory scrutiny on digital initiatives.

How this compares to the alternatives

Unlike generic cybersecurity training or technical OWASP guides, this course is tailored specifically for marketing leaders in regulated environments , translating complex security standards into actionable, role-specific practices that enable faster, more confident campaign launches.

Frequently asked

Is this course technical?
No. It's designed for marketing leaders, not developers. We translate OWASP principles into business-relevant risks and decisions without requiring coding knowledge.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help with auditor questions?
Yes. You'll learn how to build clear, consistent narratives and evidence packages that satisfy internal and external reviewers.
$199 one-time. Approximately 90 minutes per week over 12 weeks, designed to fit around campaign delivery cycles..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours