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GEN6754 Mastering OWASP for Sales Practitioners in Secure Software Selling

$199.00
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A tailored course, built for your situation

Mastering OWASP for Sales Practitioners in Secure Software Selling

Build client trust by leading with application security insight they can act on

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Enterprise buyers now require OWASP compliance evidence before contract approval

The situation this course is for

Sales cycles stall when technical teams push back on security gaps in vendor applications, and reps lack the language to close the loop

Who this is for

Sales professionals selling software into regulated or security-conscious enterprises

Who this is not for

Individuals without client-facing technical engagement or no exposure to security questionnaires

What you walk away with

  • Lead procurement discussions with OWASP Top 10 fluency
  • Anticipate and neutralize buyer objections rooted in application security findings
  • Position your solution more confidently during technical due diligence phases
  • Expand influence beyond commercial terms into security alignment discussions
  • Convert technical escalations into trusted-advisor opportunities

The 12 modules (with all 144 chapters)

Module 1. Understanding OWASP and Its Role in Procurement
Map OWASP’s purpose to buyer risk tolerance and vendor assessment thresholds.
12 chapters in this module
  1. What OWASP is and why it matters to buyers
  2. How procurement uses OWASP Top 10 as a filter
  3. Security-first RFPs in regulated sectors
  4. The shift from 'nice to have' to 'must pass'
  5. OWASP versus internal red team findings
  6. Why developers care about A1-A10
  7. Common misinterpretations in sales responses
  8. How SaaS companies misrepresent compliance
  9. When to escalate vs. resolve internally
  10. Client examples: Healthcare procurement
  11. Client examples: Financial services
  12. Client examples: Government contractors
Module 2. Decoding the OWASP Top 10 for Non-Technical Stakeholders
Translate A1 Injection to business risk without oversimplifying.
12 chapters in this module
  1. A1 Injection: What it means for data integrity
  2. A2 Broken Authentication: Access control implications
  3. A3 Sensitive Data Exposure risks
  4. A4 XML External Entities explained
  5. A5 Broken Access Control breakdown
  6. A6 Security Misconfiguration examples
  7. A7 Cross-Site Scripting impact
  8. A8 Insecure Deserialization risks
  9. A9 Using Components with Known Vulnerabilities
  10. A10 Insufficient Logging and Monitoring
  11. Mapping findings to liability exposure
  12. How legal teams interpret each category
Module 3. Responding to Security Questionnaires
Structure answers that build confidence without overpromising.
12 chapters in this module
  1. Typical OWASP-related questions in vendor forms
  2. How to admit gaps without losing trust
  3. Evidence types that satisfy reviewers
  4. When to involve engineering teams
  5. Defining 'remediated' vs. 'mitigated'
  6. Time-bound response strategies
  7. Using third-party audit reports
  8. Leveraging SOC 2 reports alongside OWASP
  9. Avoiding boilerplate denials
  10. Client-specific tailoring
  11. Handling repeat findings
  12. Escalation paths for unresolved items
Module 4. Handling Technical Due Diligence Escalations
Act as the bridge between client security teams and your product organization.
12 chapters in this module
  1. What triggers a due diligence escalation
  2. Common triggers in M&A contexts
  3. Preparing internal teams for review
  4. Setting expectations with client CISOs
  5. Documenting architecture decisions
  6. Sharing threat models appropriately
  7. When to defer vs. commit
  8. Managing scope creep in reviews
  9. Creating reusable briefs for common findings
  10. Speeding up turnaround times
  11. Tracking resolution across cycles
  12. Building a response library
Module 5. Building Trust Through Security Transparency
Position transparency as competitive advantage, not compromise.
12 chapters in this module
  1. Why buyers value honesty over perfection
  2. Sharing security milestones proactively
  3. Publishing redacted assessment results
  4. Creating customer-facing security hubs
  5. Timing disclosures in sales cycles
  6. Using breach readiness as a trust signal
  7. Client onboarding playbooks
  8. Reducing procurement friction
  9. Case: Reducing cycle time by 22 days
  10. Case: Winning on security differentiation
  11. Avoiding over-disclosure risks
  12. Aligning with legal on disclosure
Module 6. Integrating OWASP into Sales Playbooks
Embed security readiness into standard selling motions.
12 chapters in this module
  1. Mapping OWASP to buyer personas
  2. When to introduce security early
  3. Tailoring messaging by industry
  4. Updating battle cards with security proof
  5. Training reps on key terms
  6. Creating internal SME networks
  7. Tracking security objections in CRM
  8. Benchmarking response effectiveness
  9. Reducing legal review wait times
  10. Shortening negotiation cycles
  11. Improving win rates on security-heavy deals
  12. Measuring trust-building ROI
Module 7. Managing Escalations from Peer Teams
Own the narrative when internal teams raise concerns.
12 chapters in this module
  1. Why PS or CS teams escalate security issues
  2. Common triggers from support tickets
  3. Reviewing incident response plans
  4. Handling client escalation requests
  5. Coordinating with product security
  6. Creating escalation protocols
  7. Defining ownership boundaries
  8. Documenting resolution paths
  9. Reducing false positives
  10. Building cross-functional trust
  11. Speeding up internal approvals
  12. Creating escalation playbooks
Module 8. Communicating Risk to Executive Stakeholders
Turn technical findings into board-level business terms.
12 chapters in this module
  1. Translating OWASP findings to financial risk
  2. Using breach cost benchmarks
  3. Insurance implications of gaps
  4. Regulatory exposure by sector
  5. Prioritizing remediation spend
  6. Benchmarking against peers
  7. Presenting to legal and compliance
  8. Building executive summaries
  9. Creating visual risk matrices
  10. Avoiding technical jargon
  11. Focusing on business impact
  12. Using third-party validation
Module 9. Leveraging External Audit Findings
Use third-party assessments to preempt buyer scrutiny.
12 chapters in this module
  1. Types of external security audits
  2. How buyers interpret penetration tests
  3. Sharing pentest results selectively
  4. Timing disclosures in sales cycles
  5. Responding to dated findings
  6. Updating clients on remediation
  7. Leveraging audit reports as proof
  8. Avoiding over-reliance on reports
  9. Maintaining accuracy in claims
  10. Client examples: SaaS procurement
  11. Client examples: Healthcare RFPs
  12. Client examples: Financial services
Module 10. Creating Repeatable Security Artefacts
Build templates that compound across deals.
12 chapters in this module
  1. Standardizing response formats
  2. Creating modular evidence packs
  3. Building internal knowledge bases
  4. Versioning security documentation
  5. Maintaining artefact accuracy
  6. Training new hires on templates
  7. Reducing legal bottlenecks
  8. Scaling responses across regions
  9. Integrating with CRM workflows
  10. Tracking reuse frequency
  11. Updating for framework changes
  12. Auditing artefact quality
Module 11. Navigating Regulator-Facing Reviews
Respond confidently when compliance becomes a sales accelerator.
12 chapters in this module
  1. Understanding regulatory expectations
  2. Common themes in FFIEC and EBA reviews
  3. Preparing for client audits
  4. Sharing internal controls appropriately
  5. Documenting policy adherence
  6. Mapping OWASP to NIST CSF
  7. Aligning with ISO 27001 evidence
  8. Responding to regulator inquiries
  9. Creating regulator-ready briefings
  10. Case: Passing client audits
  11. Case: Winning on compliance depth
  12. Avoiding over-commitment
Module 12. Owning the Security Narrative End to End
Become the trusted source for security clarity across the customer lifecycle.
12 chapters in this module
  1. Starting security conversations early
  2. Building cross-functional partnerships
  3. Measuring trust indicators
  4. Reducing escalations over time
  5. Creating client security champions
  6. Expanding deal size through trust
  7. Using feedback to improve offerings
  8. Documenting success patterns
  9. Building playbooks for new markets
  10. Sustaining trust through turnover
  11. Scaling trust across regions
  12. Finalizing a personal escalation framework

How this maps to your situation

  • Responding to security questionnaires in enterprise sales
  • Handling technical due diligence in procurement cycles
  • Managing internal escalations from support or services
  • Communicating risk to non-technical stakeholders

Before vs. after

Before
Reactive responses to security concerns slow down deals and create compliance risk
After
Proactive leadership in security discussions shortens sales cycles and builds trusted advisor status

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours per module, designed to be completed alongside active deals.

If nothing changes
Without structured readiness, sales teams lose deals to competitors who speak confidently about application security, even if their risk posture is similar.

How this compares to the alternatives

Unlike generic security awareness courses, this program is built specifically for sales practitioners who must bridge technical and business conversations during high-stakes procurement cycles.

Frequently asked

Is this course technical?
No. It’s designed for sales professionals who need to understand and communicate OWASP concepts without becoming developers.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will I get access to the implementation playbook immediately?
Yes, it’s delivered alongside your course access within 24 hours of purchase.
$199 one-time. Approximately 3 hours per module, designed to be completed alongside active deals..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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