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Mastering Product Life Cycle Management; A Comprehensive Guide to Launch, Growth, and Sustainability

Mastering Product Life Cycle Management; A Comprehensive Guide to Launch, Growth, and Sustainability

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Mastering Product Life Cycle Management: A Comprehensive Guide to Launch, Growth, and Sustainability



Course Overview

This extensive and detailed course curriculum is designed to equip participants with the knowledge and skills necessary to successfully manage a product's life cycle, from launch to growth and sustainability. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical and real-world applications
  • High-quality content developed by expert instructors
  • Certificate issued upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Product Life Cycle Management

  • Defining product life cycle management
  • Understanding the importance of PLM
  • Overview of the product life cycle stages
  • Key concepts and terminology

Module 2: Product Development and Launch

  • Idea generation and concept development
  • Product design and prototyping
  • Testing and validation
  • Launch planning and execution
  • Post-launch review and evaluation

Module 3: Market Analysis and Research

  • Market research and analysis
  • Competitor analysis
  • Customer needs and preferences
  • Market trends and forecasting
  • Research methods and tools

Module 4: Product Positioning and Branding

  • Product positioning strategies
  • Brand development and management
  • Brand identity and messaging
  • Product naming and packaging
  • Brand metrics and performance measurement

Module 5: Pricing Strategies and Revenue Management

  • Pricing strategies and tactics
  • Revenue management and optimization
  • Price elasticity and sensitivity analysis
  • Discounting and promotion strategies
  • Revenue forecasting and tracking

Module 6: Distribution and Logistics Management

  • Distribution channels and strategies
  • Logistics and supply chain management
  • Inventory management and control
  • Transportation and warehousing
  • Global distribution and logistics

Module 7: Marketing Communications and Promotion

  • Marketing communications strategies
  • Advertising and media planning
  • Public relations and event marketing
  • Digital marketing and social media
  • Promotion and sales support

Module 8: Sales and Account Management

  • Sales strategies and tactics
  • Account management and customer service
  • Sales forecasting and performance measurement
  • Sales tools and technologies
  • Global sales and account management

Module 9: Product Growth and Sustainability

  • Product growth strategies and tactics
  • Product line extension and expansion
  • Product improvement and renovation
  • Sustainability and environmental considerations
  • Product life cycle extension and revitalization

Module 10: Product Life Cycle Management Tools and Technologies

  • PLM software and systems
  • Product data management and analytics
  • Collaboration and workflow management
  • Document management and control
  • Emerging trends and technologies in PLM

Module 11: Best Practices and Case Studies in Product Life Cycle Management

  • Best practices in PLM
  • Case studies of successful PLM implementations
  • Lessons learned and key takeaways
  • PLM metrics and performance measurement
  • Future directions and trends in PLM

Module 12: Capstone Project and Final Assessment

  • Capstone project and final assessment
  • Application of PLM concepts and tools
  • Case study analysis and presentation
  • Final exam and assessment
  • Certificate issuance and course completion
Upon completion of this comprehensive course, participants will receive a certificate issued by The Art of Service, demonstrating their mastery of product life cycle management principles and practices.

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