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Mastering Product Portfolio Management Essentials

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Mastering Product Portfolio Management Essentials



Course Overview

This comprehensive course is designed to equip professionals with the skills and knowledge required to effectively manage a product portfolio. Participants will learn how to develop and implement a product portfolio management strategy that aligns with business objectives and drives growth.



Course Curriculum

Module 1: Introduction to Product Portfolio Management

  • Defining Product Portfolio Management
  • Understanding the Importance of Product Portfolio Management
  • Key Concepts and Terminology
  • Benefits and Challenges of Product Portfolio Management

Module 2: Product Portfolio Management Framework

  • Overview of Product Portfolio Management Frameworks
  • Understanding the Product Portfolio Management Process
  • Key Components of a Product Portfolio Management Framework
  • Best Practices for Implementing a Product Portfolio Management Framework

Module 3: Product Life Cycle Management

  • Understanding the Product Life Cycle
  • Stages of the Product Life Cycle
  • Managing Products Across the Life Cycle
  • Strategies for Extending Product Life Cycle

Module 4: Product Portfolio Analysis

  • Techniques for Analyzing a Product Portfolio
  • Understanding Product Portfolio Metrics
  • Using Data to Inform Product Portfolio Decisions
  • Identifying Opportunities for Growth and Optimization

Module 5: Product Prioritization and Selection

  • Criteria for Prioritizing Products
  • Techniques for Evaluating and Selecting Products
  • Balancing Competing Priorities and Constraints
  • Best Practices for Product Prioritization and Selection

Module 6: Product Roadmapping and Planning

  • Introduction to Product Roadmapping
  • Creating a Product Roadmap
  • Aligning Product Roadmaps with Business Objectives
  • Communicating Product Plans to Stakeholders

Module 7: Managing Product Portfolio Complexity

  • Understanding Product Portfolio Complexity
  • Strategies for Managing Complexity
  • Simplifying and Streamlining Product Portfolios
  • Best Practices for Managing Complexity

Module 8: Product Portfolio Optimization

  • Techniques for Optimizing a Product Portfolio
  • Using Data to Inform Optimization Decisions
  • Strategies for Improving Product Portfolio Performance
  • Best Practices for Product Portfolio Optimization

Module 9: Implementing and Sustaining Product Portfolio Management

  • Change Management and Implementation
  • Building a Product Portfolio Management Team
  • Establishing Governance and Processes
  • Monitoring and Continuous Improvement


Course Features

  • Interactive and Engaging: Learn through a mix of video lessons, quizzes, and interactive exercises
  • Comprehensive and Up-to-date: Stay current with the latest trends and best practices in product portfolio management
  • Personalized Learning: Learn at your own pace and on your own schedule
  • Practical and Real-world: Apply concepts to real-world scenarios and case studies
  • Expert Instructors: Learn from experienced professionals with expertise in product portfolio management
  • Certification: Receive a certificate upon completion issued by The Art of Service
  • Flexible Learning: Access course materials on desktop, tablet, or mobile device
  • User-friendly: Navigate easily through the course platform
  • Community-driven: Connect with peers and instructors through discussion forums
  • Actionable Insights: Take away practical knowledge and skills to apply to your work
  • Hands-on Projects: Apply concepts to real-world projects and case studies
  • Bite-sized Lessons: Learn in short, manageable chunks
  • Lifetime Access: Access course materials for a lifetime
  • Gamification: Engage with interactive elements and earn rewards
  • Progress Tracking: Monitor your progress and stay on track


Upon Completion

Participants who complete the course will receive a certificate issued by The Art of Service, demonstrating their expertise in product portfolio management.

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