Mastering Programmatic Advertising: A Step-by-Step Toolkit
Course Overview This comprehensive course is designed to help you master the art of programmatic advertising, providing a step-by-step toolkit to help you succeed in the digital marketing landscape. With interactive and engaging content, expert instructors, and real-world applications, you'll gain the skills and knowledge needed to drive results-driven campaigns and advance your career.
Course Curriculum Module 1: Introduction to Programmatic Advertising
- Defining programmatic advertising and its benefits
- Understanding the programmatic ecosystem
- Key players and stakeholders in programmatic advertising
- Programmatic advertising trends and future outlook
Module 2: Programmatic Advertising Fundamentals
- Ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs)
- Ad formats and creative options
- Targeting and segmentation strategies
- Bidding and pricing models
Module 3: Data and Analytics in Programmatic Advertising
- Data sources and types (1st, 2nd, 3rd party)
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Key performance indicators (KPIs) and metrics for programmatic advertising
- Attribution modeling and ROI analysis
Module 4: Programmatic Advertising Channels and Platforms
- Display, video, mobile, and native advertising
- Programmatic TV and audio advertising
- Platform-specific advertising (e.g., Facebook, Google, Amazon)
- Ad verification and brand safety
Module 5: Advanced Programmatic Advertising Strategies
- Retargeting and lookalike targeting
- Contextual and behavioral targeting
- Native and sponsored content
- Influencer marketing and programmatic partnerships
Module 6: Programmatic Advertising Optimization and Troubleshooting
- Campaign setup and launch best practices
- Ad creative optimization and A/B testing
- Targeting and bidding optimization
- Troubleshooting common campaign issues
Module 7: Programmatic Advertising Measurement and Attribution
- View-through and click-through attribution
- Conversion tracking and ROI analysis
- Multi-touch attribution modeling
- Brand lift and awareness measurement
Module 8: Programmatic Advertising for Brands and Agencies
- Brand safety and ad verification
- Transparency and accountability in programmatic advertising
- Programmatic advertising for e-commerce and retail
- Programmatic advertising for B2B and lead generation
Module 9: Programmatic Advertising for Publishers and Media Owners
- Monetization strategies for publishers
- Ad exchange and SSP management
- Header bidding and wrapper solutions
- Ad blocking and user experience considerations
Module 10: Future of Programmatic Advertising
- Emerging trends and technologies (e.g., AI, blockchain, 5G)
- Programmatic advertising in a post-cookie world
- Connected TV and over-the-top (OTT) advertising
- Podcast and audio advertising
Certificate of Completion Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service, demonstrating their expertise in programmatic advertising.
Course Features - Interactive and engaging content
- Expert instructors with real-world experience
- Real-world applications and case studies
- High-quality video lessons and materials
- Personalized learning experience
- Up-to-date and relevant content
- Practical and actionable insights
- Hands-on projects and exercises
- Bite-sized lessons and flexible learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven discussion forums
- User-friendly and mobile-accessible platform
,
Module 1: Introduction to Programmatic Advertising
- Defining programmatic advertising and its benefits
- Understanding the programmatic ecosystem
- Key players and stakeholders in programmatic advertising
- Programmatic advertising trends and future outlook
Module 2: Programmatic Advertising Fundamentals
- Ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs)
- Ad formats and creative options
- Targeting and segmentation strategies
- Bidding and pricing models
Module 3: Data and Analytics in Programmatic Advertising
- Data sources and types (1st, 2nd, 3rd party)
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Key performance indicators (KPIs) and metrics for programmatic advertising
- Attribution modeling and ROI analysis
Module 4: Programmatic Advertising Channels and Platforms
- Display, video, mobile, and native advertising
- Programmatic TV and audio advertising
- Platform-specific advertising (e.g., Facebook, Google, Amazon)
- Ad verification and brand safety
Module 5: Advanced Programmatic Advertising Strategies
- Retargeting and lookalike targeting
- Contextual and behavioral targeting
- Native and sponsored content
- Influencer marketing and programmatic partnerships
Module 6: Programmatic Advertising Optimization and Troubleshooting
- Campaign setup and launch best practices
- Ad creative optimization and A/B testing
- Targeting and bidding optimization
- Troubleshooting common campaign issues
Module 7: Programmatic Advertising Measurement and Attribution
- View-through and click-through attribution
- Conversion tracking and ROI analysis
- Multi-touch attribution modeling
- Brand lift and awareness measurement
Module 8: Programmatic Advertising for Brands and Agencies
- Brand safety and ad verification
- Transparency and accountability in programmatic advertising
- Programmatic advertising for e-commerce and retail
- Programmatic advertising for B2B and lead generation
Module 9: Programmatic Advertising for Publishers and Media Owners
- Monetization strategies for publishers
- Ad exchange and SSP management
- Header bidding and wrapper solutions
- Ad blocking and user experience considerations
Module 10: Future of Programmatic Advertising
- Emerging trends and technologies (e.g., AI, blockchain, 5G)
- Programmatic advertising in a post-cookie world
- Connected TV and over-the-top (OTT) advertising
- Podcast and audio advertising
Certificate of Completion Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service, demonstrating their expertise in programmatic advertising.
Course Features - Interactive and engaging content
- Expert instructors with real-world experience
- Real-world applications and case studies
- High-quality video lessons and materials
- Personalized learning experience
- Up-to-date and relevant content
- Practical and actionable insights
- Hands-on projects and exercises
- Bite-sized lessons and flexible learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven discussion forums
- User-friendly and mobile-accessible platform
,
- Interactive and engaging content
- Expert instructors with real-world experience
- Real-world applications and case studies
- High-quality video lessons and materials
- Personalized learning experience
- Up-to-date and relevant content
- Practical and actionable insights
- Hands-on projects and exercises
- Bite-sized lessons and flexible learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven discussion forums
- User-friendly and mobile-accessible platform