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Mastering Salesforce Marketing Cloud; Implementation, Optimization, and Self-Assessment Strategies

Mastering Salesforce Marketing Cloud; Implementation, Optimization, and Self-Assessment Strategies

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Salesforce Marketing Cloud: Implementation, Optimization, and Self-Assessment Strategies



Course Overview

This comprehensive course is designed to help you master the Salesforce Marketing Cloud platform, covering implementation, optimization, and self-assessment strategies. Upon completion, participants receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and personalized curriculum
  • Up-to-date and practical knowledge with real-world applications
  • High-quality content delivered by expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning options with user-friendly and mobile-accessible platform
  • Community-driven with actionable insights and hands-on projects
  • Bite-sized lessons with lifetime access and gamification features
  • Progress tracking to monitor your development


Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud
  • Key features and benefits
  • Understanding the platform architecture
  • Setting up your Marketing Cloud account

Module 2: Email Studio

  • Introduction to Email Studio
  • Creating and sending emails
  • Email template design and development
  • Segmentation and targeting strategies
  • Email metrics and analytics

Module 3: Mobile Studio

  • Introduction to Mobile Studio
  • Creating and sending SMS and MMS messages
  • Mobile messaging strategies and best practices
  • Mobile metrics and analytics

Module 4: Journey Builder

  • Introduction to Journey Builder
  • Creating and managing customer journeys
  • Using decision splits and activities
  • Journey metrics and analytics

Module 5: Automation Studio

  • Introduction to Automation Studio
  • Creating and managing automation workflows
  • Using automation activities and decision splits
  • Automation metrics and analytics

Module 6: Contact Builder

  • Introduction to Contact Builder
  • Creating and managing contact data
  • Using data extensions and data filters
  • Contact metrics and analytics

Module 7: Data and Analytics

  • Introduction to data and analytics in Marketing Cloud
  • Using data extensions and data views
  • Creating and managing reports and dashboards
  • Data and analytics best practices

Module 8: Implementation and Integration

  • Implementing Marketing Cloud in your organization
  • Integrating Marketing Cloud with other Salesforce products
  • Using APIs and SDKs for custom integrations
  • Implementation and integration best practices

Module 9: Optimization and Best Practices

  • Optimizing your Marketing Cloud implementation
  • Best practices for email, mobile, and journey optimization
  • Using A/B testing and experimentation
  • Optimization metrics and analytics

Module 10: Self-Assessment and Certification

  • Self-assessment strategies for Marketing Cloud
  • Preparing for the Marketing Cloud certification exam
  • Hands-on practice and project work
  • Certificate issued by The Art of Service upon completion


Certificate

Upon completion of the course, participants receive a certificate issued by The Art of Service, demonstrating their mastery of Salesforce Marketing Cloud implementation, optimization, and self-assessment strategies.

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