Mastering Sitecore: Build and Optimize Enterprise Digital Experiences
You're not just another developer or marketer. You're responsible for delivering digital experiences that scale, perform under pressure, and directly impact revenue. But right now, the complexity of Sitecore is holding you back. You're navigating confusing documentation, inconsistent architecture patterns, and fragmented workflows. The board wants faster innovation, better personalisation, and stronger ROI from your CMS investment - and you're expected to deliver, even without clear guidance. Every day you delay mastering Sitecore is a day your competitors gain ground. Legacy implementations slow down deployment. Personalisation remains shallow. Headless integrations become technical debt. Meanwhile, your team burns hours on avoidable rework. The cost isn’t just time - it’s missed revenue, diminished credibility, and eroded confidence in your digital roadmap. Yet the opportunity has never been greater. Enterprises are pouring investment into digital experience platforms. The demand for Sitecore-certified experts who can build, optimise, and future-proof implementations is skyrocketing. Salaries are up 32% for certified Sitecore architects. Projects are being greenlit with six-figure budgets. The door is open - but only for those who can demonstrate mastery, not just familiarity. Mastering Sitecore: Build and Optimize Enterprise Digital Experiences is your proven pathway from confusion to command. This isn't theory. It's the step-by-step system adopted by lead architects at Fortune 500 firms to go from uncertain and overwhelmed to delivering board-ready Sitecore solutions in under 30 days. Take it from Sarah Lin, Senior Solution Architect at a global insurance provider: “After implementing the modular deployment framework from this course, we cut our go-live cycle by 44%. Our QA cycle dropped from three weeks to ten days. I presented the results to the CTO - and was promoted two months later.” This is how teams consolidate scattered knowledge, eliminate guesswork, and ship Sitecore implementations that are secure, scalable, and performance-optimised from day one. Here’s how this course is structured to help you get there.Course Format & Delivery Details Designed for professionals who demand precision, reliability, and real-world applicability, Mastering Sitecore is delivered as a self-paced, on-demand digital learning experience with immediate online access. You begin learning the moment you enroll, with no fixed dates, no scheduling conflicts, and no time zone barriers. What You Get & How It Works
- Self-Paced Learning: Progress through the course at your own speed. Whether you're fitting study around full-time work or accelerating for an upcoming project, you control the pace.
- Typical Completion Time: Most learners finish within 4 to 6 weeks, dedicating 6–8 hours per week. However, you can achieve critical implementation wins in as little as two weeks by following the accelerated roadmap for immediate ROI.
- Immediate Online Access: After enrollment, you’ll receive a confirmation email. Once your course materials are prepared, your unique access credentials will be sent separately, ensuring a smooth start to your journey.
- Lifetime Access: No subscription model. No expiration. Once you enroll, you own the course forever - including all future updates at no additional cost. As Sitecore evolves, your knowledge stays current.
- 24/7 Global & Mobile-Friendly Access: Learn anytime, anywhere. Our platform is fully responsive, allowing seamless progress on desktop, tablet, or mobile - whether you're at your desk or on the go.
- Instructor Support & Guidance: Access curated technical guidance, best practice refinements, and implementation checklists developed by certified Sitecore MVPs and enterprise architects. You're not learning from generalists - you’re following the documented playbooks of practitioners who’ve led multi-million-dollar deployments.
- Certificate of Completion issued by The Art of Service: Upon finishing the course, you’ll earn a globally recognised certification. The Art of Service is trusted by over 90,000 professionals worldwide for high-integrity, audit-ready credentials used in promotions, compliance reviews, and client engagements.
Zero-Risk Enrollment & Maximum Trust
We understand that investing in training is a decision that must deliver returns. That’s why we’ve eliminated every barrier to entry. - No Hidden Fees: The price you see is the price you pay. No surprise charges, no renewal fees, no upsells. One transparent investment for lifetime access.
- Secure Payment Processing: We accept all major payment methods including Visa, Mastercard, and PayPal, with bank-level encryption and fraud protection.
- 30-Day Satisfied or Refunded Guarantee: If you complete the first three modules and don’t feel your understanding of Sitecore architecture has dramatically improved, simply contact support for a full refund. No forms, no hoops, no questions asked. Your risk is zero.
- Post-Enrollment Assurance: After signing up, you’ll receive a confirmation email. Your access details will be sent separately once your learning environment is fully configured - ensuring a polished, professional start to your experience.
This Course Works - Even If...
- You're not a developer but need to lead Sitecore projects - our visual architecture blueprints and decision matrices make technical fluency accessible to business analysts, project managers, and architects alike.
- You’ve struggled with other training that was too basic or too fragmented - this course is the only one built on a unified, enterprise-grade implementation framework used across financial, healthcare, and retail sectors.
- Your organisation uses a hybrid or custom Sitecore stack - every principle is adaptable, with pattern-based guidance for XM, XP, and headless implementations.
You’re not just buying content - you’re gaining access to a trusted implementation operating system. A system that reduces rework, accelerates delivery, and positions you as the go-to expert in your organisation.
Module 1: Foundations of Modern Sitecore Architecture - Understanding the Sitecore Experience Platform (XP) vs XM vs XC
- Core components of the Sitecore ecosystem: Content Management, Delivery, Processing
- Content tree structure and information architecture best practices
- Sitecore roles: Content Editor, Developer, Architect, Administrator
- Role-based security and access control strategies
- Managing multiple sites within a single Sitecore instance
- Introduction to Helix principles and modular design
- Understanding the three-layer architecture: Project, Feature, Foundation
- Setting up a local development environment with Docker
- Installing and configuring Sitecore using Sitecore Installation Framework (SIF)
- Navigating the Sitecore Desktop and Content Editor
- Workflow states and content approval processes
- Versioning and language fallback configuration
- Understanding the item and template model
- Field types and their appropriate use cases
- Template inheritance and standard values
- Creating and managing content templates
- Using the Template Manager for scalable content models
- Best practices for naming conventions and folder organisation
- Content migration fundamentals using Sitecore Powershell
Module 2: Enterprise Content Strategy & Governance - Developing a content strategy aligned with business goals
- Content inventory and audit techniques
- Creating content models for reusability and personalisation
- Designing global components vs page-specific elements
- Implementing content governance policies
- Setting up content ownership and stewardship roles
- Version lifecycle management and archiving
- Content approval workflows with conditional logic
- Multi-site content sharing and variance control
- Managing content across multiple languages
- Configuring language fallback strategies
- Working with Unicode and right-to-left content
- Setting up editorial calendars and publishing schedules
- Automated publishing and smart deployment queues
- Content staging and environment sync patterns
- Field-level security for collaborative editing
- Using Sitecore Experience Accelerator (SXA) for rapid component development
- Customising SXA renderings for brand consistency
- Data sources and component datasource strategies
- Reusable content blocks and component libraries
Module 3: Sitecore Personalisation & Customer Experience - Understanding xConnect and customer data capture
- Setting up tracking, goals, and campaigns
- Configuring Sitecore Experience Profile (xProfile)
- Creating and managing contact facets
- Implementing behavioural triggers and engagement plans
- Using Sitecore Path Analyzer for journey visualisation
- Creating engagement value rules for content promotion
- Setting up personalisation rules based on demographics
- Personalisation by device, location, and referrer
- Behavioural personalisation using past interactions
- Campaign-specific content variants
- A/B testing content with Sitecore Experience Optimisation
- Multivariate testing setup and analysis
- Automated personalisation using machine learning models
- Integrating third-party data into xConnect
- Privacy compliance and consent management
- Anonymous vs identified visitor tracking
- Data retention and GDPR configuration
- Creating adaptive experiences with predictive analytics
- Real-time personalisation using Edge Cache and CDN
Module 4: Headless & JAMstack Integration - Understanding Sitecore JSS (JavaScript Services)
- Setting up Sitecore with Next.js, React, and Vue
- Using Sitecore Headless GraphQL endpoints
- Querying content using Sitecore Graph API
- Managing headless content layouts and rendering
- Deploying headless apps using Vercel and Netlify
- Server-side rendering vs static site generation
- Implementing incremental static regeneration
- Localisation in headless Sitecore applications
- Preview mode and editing workflows for marketers
- Sitecore LaunchPad for developer tooling
- Using Sitecore CLI for headless project scaffolding
- Managing disconnected mode for frontend development
- Integration with CI/CD pipelines for headless apps
- Security considerations for public APIs
- Token-based authentication and API access control
- Rate limiting and DDoS protection strategies
- Monitoring and logging for headless implementations
- Debugging SSR and hydration mismatches
- Progressive enhancement strategies for headless
Module 5: Sitecore Development Best Practices - Helix-compliant solution architecture
- Folder structure and naming conventions
- Dependency injection and service configuration
- Creating custom pipelines and processors
- Event handling and custom events
- Implementing caching strategies: HTML, data, and view
- Output caching with CDNs and Edge
- Memory management and performance tuning
- Creating custom renderings and sublayouts
- Using Sitecore MVC and rendering parameters
- Dynamic placeholders and component composition
- Lazy loading components for performance
- Custom field types and data sources
- Implementing search with Sitecore Content Search
- Solr vs Lucene: configuration and deployment
- Indexing strategies: custom, computed, and crawler
- Search result handling and filtering
- Faceted navigation and autocomplete
- Logging and diagnostics using Sitecore Log4Net
- Debugging tools and performance profiling
Module 6: Deployment, DevOps & CI/CD - Environment strategy: Dev, Test, Staging, Production
- Sitecore Azure App Services configuration
- Deploying to AWS, Azure, and private cloud
- Using Sitecore Azure Toolkit (SAT)
- Automating deployments with Azure DevOps
- GitHub Actions for Sitecore CI/CD
- Blue-green and canary deployment patterns
- Zero-downtime deployment strategies
- Configuration patching and transform files
- Managing connection strings and secrets securely
- Sitecore Update Packages: creation and deployment
- Using Unicorn for serialized item source control
- Helix-compliant code deployment
- Database sync and delta script management
- Scaling Content Delivery servers
- Load testing with JMeter and k6
- Monitoring performance with Application Insights
- Alerting and incident response planning
- Backup and disaster recovery procedures
- Failover and high availability planning
Module 7: Sitecore Security & Compliance - Active Directory and Sitecore integration
- OAuth and external identity providers
- Securing Sitecore APIs and web services
- Hardening Sitecore admin interfaces
- Disabling unused modules and services
- SQL injection and XSS prevention
- Cross-site request forgery (CSRF) protection
- Implementing Content Security Policy (CSP)
- Secure headers and HTTP security measures
- Penetration testing Sitecore instances
- Compliance with ISO, SOC2, and HIPAA
- Data encryption at rest and in transit
- Privileged access review processes
- Sitecore Security Hardening Guide compliance
- Monitoring for suspicious activity
- Log analysis and SIEM integration
- Incident response planning for content breaches
- Role escalation prevention
- Secure file upload handling
- Third-party dependency scanning
Module 8: Performance Optimisation & Scalability - Identifying performance bottlenecks
- Page speed optimisation techniques
- Client-side asset optimisation: CSS, JS, fonts
- Image optimisation and lazy loading
- Browser caching and CDN configuration
- Sitecore publishing service optimisation
- Asynchronous publishing with queued jobs
- Warming the Sitecore HTML cache
- Data provider caching and eviction policies
- Memory monitoring and GC tuning
- Scaling Content Management and Delivery roles
- Read/write splitting and server affinity
- Database indexing and query optimisation
- Session state management: Redis, SQL, InProc
- Federated Experience Manager (FXM) best practices
- External site integration performance
- Monitoring with Sitecore Experience Monitor
- Analysing slow requests and heap dumps
- Using Glimpse and MiniProfiler for diagnostics
- Performance budgeting for marketing teams
Module 9: Integration with Marketing Ecosystem - Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Understanding the Sitecore Experience Platform (XP) vs XM vs XC
- Core components of the Sitecore ecosystem: Content Management, Delivery, Processing
- Content tree structure and information architecture best practices
- Sitecore roles: Content Editor, Developer, Architect, Administrator
- Role-based security and access control strategies
- Managing multiple sites within a single Sitecore instance
- Introduction to Helix principles and modular design
- Understanding the three-layer architecture: Project, Feature, Foundation
- Setting up a local development environment with Docker
- Installing and configuring Sitecore using Sitecore Installation Framework (SIF)
- Navigating the Sitecore Desktop and Content Editor
- Workflow states and content approval processes
- Versioning and language fallback configuration
- Understanding the item and template model
- Field types and their appropriate use cases
- Template inheritance and standard values
- Creating and managing content templates
- Using the Template Manager for scalable content models
- Best practices for naming conventions and folder organisation
- Content migration fundamentals using Sitecore Powershell
Module 2: Enterprise Content Strategy & Governance - Developing a content strategy aligned with business goals
- Content inventory and audit techniques
- Creating content models for reusability and personalisation
- Designing global components vs page-specific elements
- Implementing content governance policies
- Setting up content ownership and stewardship roles
- Version lifecycle management and archiving
- Content approval workflows with conditional logic
- Multi-site content sharing and variance control
- Managing content across multiple languages
- Configuring language fallback strategies
- Working with Unicode and right-to-left content
- Setting up editorial calendars and publishing schedules
- Automated publishing and smart deployment queues
- Content staging and environment sync patterns
- Field-level security for collaborative editing
- Using Sitecore Experience Accelerator (SXA) for rapid component development
- Customising SXA renderings for brand consistency
- Data sources and component datasource strategies
- Reusable content blocks and component libraries
Module 3: Sitecore Personalisation & Customer Experience - Understanding xConnect and customer data capture
- Setting up tracking, goals, and campaigns
- Configuring Sitecore Experience Profile (xProfile)
- Creating and managing contact facets
- Implementing behavioural triggers and engagement plans
- Using Sitecore Path Analyzer for journey visualisation
- Creating engagement value rules for content promotion
- Setting up personalisation rules based on demographics
- Personalisation by device, location, and referrer
- Behavioural personalisation using past interactions
- Campaign-specific content variants
- A/B testing content with Sitecore Experience Optimisation
- Multivariate testing setup and analysis
- Automated personalisation using machine learning models
- Integrating third-party data into xConnect
- Privacy compliance and consent management
- Anonymous vs identified visitor tracking
- Data retention and GDPR configuration
- Creating adaptive experiences with predictive analytics
- Real-time personalisation using Edge Cache and CDN
Module 4: Headless & JAMstack Integration - Understanding Sitecore JSS (JavaScript Services)
- Setting up Sitecore with Next.js, React, and Vue
- Using Sitecore Headless GraphQL endpoints
- Querying content using Sitecore Graph API
- Managing headless content layouts and rendering
- Deploying headless apps using Vercel and Netlify
- Server-side rendering vs static site generation
- Implementing incremental static regeneration
- Localisation in headless Sitecore applications
- Preview mode and editing workflows for marketers
- Sitecore LaunchPad for developer tooling
- Using Sitecore CLI for headless project scaffolding
- Managing disconnected mode for frontend development
- Integration with CI/CD pipelines for headless apps
- Security considerations for public APIs
- Token-based authentication and API access control
- Rate limiting and DDoS protection strategies
- Monitoring and logging for headless implementations
- Debugging SSR and hydration mismatches
- Progressive enhancement strategies for headless
Module 5: Sitecore Development Best Practices - Helix-compliant solution architecture
- Folder structure and naming conventions
- Dependency injection and service configuration
- Creating custom pipelines and processors
- Event handling and custom events
- Implementing caching strategies: HTML, data, and view
- Output caching with CDNs and Edge
- Memory management and performance tuning
- Creating custom renderings and sublayouts
- Using Sitecore MVC and rendering parameters
- Dynamic placeholders and component composition
- Lazy loading components for performance
- Custom field types and data sources
- Implementing search with Sitecore Content Search
- Solr vs Lucene: configuration and deployment
- Indexing strategies: custom, computed, and crawler
- Search result handling and filtering
- Faceted navigation and autocomplete
- Logging and diagnostics using Sitecore Log4Net
- Debugging tools and performance profiling
Module 6: Deployment, DevOps & CI/CD - Environment strategy: Dev, Test, Staging, Production
- Sitecore Azure App Services configuration
- Deploying to AWS, Azure, and private cloud
- Using Sitecore Azure Toolkit (SAT)
- Automating deployments with Azure DevOps
- GitHub Actions for Sitecore CI/CD
- Blue-green and canary deployment patterns
- Zero-downtime deployment strategies
- Configuration patching and transform files
- Managing connection strings and secrets securely
- Sitecore Update Packages: creation and deployment
- Using Unicorn for serialized item source control
- Helix-compliant code deployment
- Database sync and delta script management
- Scaling Content Delivery servers
- Load testing with JMeter and k6
- Monitoring performance with Application Insights
- Alerting and incident response planning
- Backup and disaster recovery procedures
- Failover and high availability planning
Module 7: Sitecore Security & Compliance - Active Directory and Sitecore integration
- OAuth and external identity providers
- Securing Sitecore APIs and web services
- Hardening Sitecore admin interfaces
- Disabling unused modules and services
- SQL injection and XSS prevention
- Cross-site request forgery (CSRF) protection
- Implementing Content Security Policy (CSP)
- Secure headers and HTTP security measures
- Penetration testing Sitecore instances
- Compliance with ISO, SOC2, and HIPAA
- Data encryption at rest and in transit
- Privileged access review processes
- Sitecore Security Hardening Guide compliance
- Monitoring for suspicious activity
- Log analysis and SIEM integration
- Incident response planning for content breaches
- Role escalation prevention
- Secure file upload handling
- Third-party dependency scanning
Module 8: Performance Optimisation & Scalability - Identifying performance bottlenecks
- Page speed optimisation techniques
- Client-side asset optimisation: CSS, JS, fonts
- Image optimisation and lazy loading
- Browser caching and CDN configuration
- Sitecore publishing service optimisation
- Asynchronous publishing with queued jobs
- Warming the Sitecore HTML cache
- Data provider caching and eviction policies
- Memory monitoring and GC tuning
- Scaling Content Management and Delivery roles
- Read/write splitting and server affinity
- Database indexing and query optimisation
- Session state management: Redis, SQL, InProc
- Federated Experience Manager (FXM) best practices
- External site integration performance
- Monitoring with Sitecore Experience Monitor
- Analysing slow requests and heap dumps
- Using Glimpse and MiniProfiler for diagnostics
- Performance budgeting for marketing teams
Module 9: Integration with Marketing Ecosystem - Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Understanding xConnect and customer data capture
- Setting up tracking, goals, and campaigns
- Configuring Sitecore Experience Profile (xProfile)
- Creating and managing contact facets
- Implementing behavioural triggers and engagement plans
- Using Sitecore Path Analyzer for journey visualisation
- Creating engagement value rules for content promotion
- Setting up personalisation rules based on demographics
- Personalisation by device, location, and referrer
- Behavioural personalisation using past interactions
- Campaign-specific content variants
- A/B testing content with Sitecore Experience Optimisation
- Multivariate testing setup and analysis
- Automated personalisation using machine learning models
- Integrating third-party data into xConnect
- Privacy compliance and consent management
- Anonymous vs identified visitor tracking
- Data retention and GDPR configuration
- Creating adaptive experiences with predictive analytics
- Real-time personalisation using Edge Cache and CDN
Module 4: Headless & JAMstack Integration - Understanding Sitecore JSS (JavaScript Services)
- Setting up Sitecore with Next.js, React, and Vue
- Using Sitecore Headless GraphQL endpoints
- Querying content using Sitecore Graph API
- Managing headless content layouts and rendering
- Deploying headless apps using Vercel and Netlify
- Server-side rendering vs static site generation
- Implementing incremental static regeneration
- Localisation in headless Sitecore applications
- Preview mode and editing workflows for marketers
- Sitecore LaunchPad for developer tooling
- Using Sitecore CLI for headless project scaffolding
- Managing disconnected mode for frontend development
- Integration with CI/CD pipelines for headless apps
- Security considerations for public APIs
- Token-based authentication and API access control
- Rate limiting and DDoS protection strategies
- Monitoring and logging for headless implementations
- Debugging SSR and hydration mismatches
- Progressive enhancement strategies for headless
Module 5: Sitecore Development Best Practices - Helix-compliant solution architecture
- Folder structure and naming conventions
- Dependency injection and service configuration
- Creating custom pipelines and processors
- Event handling and custom events
- Implementing caching strategies: HTML, data, and view
- Output caching with CDNs and Edge
- Memory management and performance tuning
- Creating custom renderings and sublayouts
- Using Sitecore MVC and rendering parameters
- Dynamic placeholders and component composition
- Lazy loading components for performance
- Custom field types and data sources
- Implementing search with Sitecore Content Search
- Solr vs Lucene: configuration and deployment
- Indexing strategies: custom, computed, and crawler
- Search result handling and filtering
- Faceted navigation and autocomplete
- Logging and diagnostics using Sitecore Log4Net
- Debugging tools and performance profiling
Module 6: Deployment, DevOps & CI/CD - Environment strategy: Dev, Test, Staging, Production
- Sitecore Azure App Services configuration
- Deploying to AWS, Azure, and private cloud
- Using Sitecore Azure Toolkit (SAT)
- Automating deployments with Azure DevOps
- GitHub Actions for Sitecore CI/CD
- Blue-green and canary deployment patterns
- Zero-downtime deployment strategies
- Configuration patching and transform files
- Managing connection strings and secrets securely
- Sitecore Update Packages: creation and deployment
- Using Unicorn for serialized item source control
- Helix-compliant code deployment
- Database sync and delta script management
- Scaling Content Delivery servers
- Load testing with JMeter and k6
- Monitoring performance with Application Insights
- Alerting and incident response planning
- Backup and disaster recovery procedures
- Failover and high availability planning
Module 7: Sitecore Security & Compliance - Active Directory and Sitecore integration
- OAuth and external identity providers
- Securing Sitecore APIs and web services
- Hardening Sitecore admin interfaces
- Disabling unused modules and services
- SQL injection and XSS prevention
- Cross-site request forgery (CSRF) protection
- Implementing Content Security Policy (CSP)
- Secure headers and HTTP security measures
- Penetration testing Sitecore instances
- Compliance with ISO, SOC2, and HIPAA
- Data encryption at rest and in transit
- Privileged access review processes
- Sitecore Security Hardening Guide compliance
- Monitoring for suspicious activity
- Log analysis and SIEM integration
- Incident response planning for content breaches
- Role escalation prevention
- Secure file upload handling
- Third-party dependency scanning
Module 8: Performance Optimisation & Scalability - Identifying performance bottlenecks
- Page speed optimisation techniques
- Client-side asset optimisation: CSS, JS, fonts
- Image optimisation and lazy loading
- Browser caching and CDN configuration
- Sitecore publishing service optimisation
- Asynchronous publishing with queued jobs
- Warming the Sitecore HTML cache
- Data provider caching and eviction policies
- Memory monitoring and GC tuning
- Scaling Content Management and Delivery roles
- Read/write splitting and server affinity
- Database indexing and query optimisation
- Session state management: Redis, SQL, InProc
- Federated Experience Manager (FXM) best practices
- External site integration performance
- Monitoring with Sitecore Experience Monitor
- Analysing slow requests and heap dumps
- Using Glimpse and MiniProfiler for diagnostics
- Performance budgeting for marketing teams
Module 9: Integration with Marketing Ecosystem - Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Helix-compliant solution architecture
- Folder structure and naming conventions
- Dependency injection and service configuration
- Creating custom pipelines and processors
- Event handling and custom events
- Implementing caching strategies: HTML, data, and view
- Output caching with CDNs and Edge
- Memory management and performance tuning
- Creating custom renderings and sublayouts
- Using Sitecore MVC and rendering parameters
- Dynamic placeholders and component composition
- Lazy loading components for performance
- Custom field types and data sources
- Implementing search with Sitecore Content Search
- Solr vs Lucene: configuration and deployment
- Indexing strategies: custom, computed, and crawler
- Search result handling and filtering
- Faceted navigation and autocomplete
- Logging and diagnostics using Sitecore Log4Net
- Debugging tools and performance profiling
Module 6: Deployment, DevOps & CI/CD - Environment strategy: Dev, Test, Staging, Production
- Sitecore Azure App Services configuration
- Deploying to AWS, Azure, and private cloud
- Using Sitecore Azure Toolkit (SAT)
- Automating deployments with Azure DevOps
- GitHub Actions for Sitecore CI/CD
- Blue-green and canary deployment patterns
- Zero-downtime deployment strategies
- Configuration patching and transform files
- Managing connection strings and secrets securely
- Sitecore Update Packages: creation and deployment
- Using Unicorn for serialized item source control
- Helix-compliant code deployment
- Database sync and delta script management
- Scaling Content Delivery servers
- Load testing with JMeter and k6
- Monitoring performance with Application Insights
- Alerting and incident response planning
- Backup and disaster recovery procedures
- Failover and high availability planning
Module 7: Sitecore Security & Compliance - Active Directory and Sitecore integration
- OAuth and external identity providers
- Securing Sitecore APIs and web services
- Hardening Sitecore admin interfaces
- Disabling unused modules and services
- SQL injection and XSS prevention
- Cross-site request forgery (CSRF) protection
- Implementing Content Security Policy (CSP)
- Secure headers and HTTP security measures
- Penetration testing Sitecore instances
- Compliance with ISO, SOC2, and HIPAA
- Data encryption at rest and in transit
- Privileged access review processes
- Sitecore Security Hardening Guide compliance
- Monitoring for suspicious activity
- Log analysis and SIEM integration
- Incident response planning for content breaches
- Role escalation prevention
- Secure file upload handling
- Third-party dependency scanning
Module 8: Performance Optimisation & Scalability - Identifying performance bottlenecks
- Page speed optimisation techniques
- Client-side asset optimisation: CSS, JS, fonts
- Image optimisation and lazy loading
- Browser caching and CDN configuration
- Sitecore publishing service optimisation
- Asynchronous publishing with queued jobs
- Warming the Sitecore HTML cache
- Data provider caching and eviction policies
- Memory monitoring and GC tuning
- Scaling Content Management and Delivery roles
- Read/write splitting and server affinity
- Database indexing and query optimisation
- Session state management: Redis, SQL, InProc
- Federated Experience Manager (FXM) best practices
- External site integration performance
- Monitoring with Sitecore Experience Monitor
- Analysing slow requests and heap dumps
- Using Glimpse and MiniProfiler for diagnostics
- Performance budgeting for marketing teams
Module 9: Integration with Marketing Ecosystem - Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Active Directory and Sitecore integration
- OAuth and external identity providers
- Securing Sitecore APIs and web services
- Hardening Sitecore admin interfaces
- Disabling unused modules and services
- SQL injection and XSS prevention
- Cross-site request forgery (CSRF) protection
- Implementing Content Security Policy (CSP)
- Secure headers and HTTP security measures
- Penetration testing Sitecore instances
- Compliance with ISO, SOC2, and HIPAA
- Data encryption at rest and in transit
- Privileged access review processes
- Sitecore Security Hardening Guide compliance
- Monitoring for suspicious activity
- Log analysis and SIEM integration
- Incident response planning for content breaches
- Role escalation prevention
- Secure file upload handling
- Third-party dependency scanning
Module 8: Performance Optimisation & Scalability - Identifying performance bottlenecks
- Page speed optimisation techniques
- Client-side asset optimisation: CSS, JS, fonts
- Image optimisation and lazy loading
- Browser caching and CDN configuration
- Sitecore publishing service optimisation
- Asynchronous publishing with queued jobs
- Warming the Sitecore HTML cache
- Data provider caching and eviction policies
- Memory monitoring and GC tuning
- Scaling Content Management and Delivery roles
- Read/write splitting and server affinity
- Database indexing and query optimisation
- Session state management: Redis, SQL, InProc
- Federated Experience Manager (FXM) best practices
- External site integration performance
- Monitoring with Sitecore Experience Monitor
- Analysing slow requests and heap dumps
- Using Glimpse and MiniProfiler for diagnostics
- Performance budgeting for marketing teams
Module 9: Integration with Marketing Ecosystem - Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Integrating with CRM systems: Salesforce, Dynamics
- Marketing automation with Marketo, HubSpot, Eloqua
- Customer data platforms (CDPs) and Sitecore
- Event tracking with Google Analytics and Adobe
- Google Tag Manager integration
- Consent mode and privacy-safe analytics
- Lead scoring integration with xConnect
- Email marketing personalisation
- Event management with Sitecore Engage
- Live chat and co-browsing integration
- AI-powered recommendations engine setup
- Product recommendations based on behaviour
- Cart abandonment triggers and recovery
- Integrating with e-commerce platforms: Sana, uCommerce
- Product data sync from ERP systems
- Order lifecycle tracking in Sitecore
- Subscription and billing system integration
- Webinars and event registration sync
- Survey and feedback collection tools
- Integrating with social media APIs
Module 10: Sitecore Cloud & Azure Management - Sitecore Azure App Services pricing models
- Provisioning XM Cloud and XP Cloud
- Environment isolation and slot management
- CI/CD pipelines for Sitecore Cloud
- Sitecore Cloud Terraform modules
- Infrastructure as Code (IaC) best practices
- Scaling Sitecore Cloud under load
- Monitoring with Azure Monitor and Log Analytics
- Cost optimisation in Azure environments
- Auto-scaling rules and thresholds
- Disaster recovery in cloud environments
- Backup retention policies
- Network security groups and firewalls
- Private endpoints and VNet integration
- Sitecore Managed Azure vs Self-Hosted
- Migration to Sitecore Cloud
- DNS and SSL management
- Domain validation and certificate renewal
- Content delivery network (CDN) configuration
- Edge caching strategies for global performance
Module 11: Advanced Sitecore Customisations - Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata
Module 12: Implementation Governance & Certification - Sitecore implementation governance framework
- Architecture review and audit checklist
- Technical debt assessment and remediation
- Performance baseline and benchmarks
- Security audit checklist
- Compliance validation templates
- Knowledge transfer documentation
- Creating runbooks for operations teams
- Handover to support and maintenance teams
- Support model and SLA definition
- Post-implementation review process
- Measuring business outcomes: engagement, conversion, retention
- ROI tracking for Sitecore investments
- Optimisation backlog and continuous improvement
- Progress tracking and gamification in learning
- Interactive exercises and real-world project simulations
- Hands-on labs with audit-ready deliverables
- Bite-sized learning with deep technical depth
- Personalised learning pathways for your role
- Final assessment and Certificate of Completion issued by The Art of Service
- Custom Sitecore modules and installers
- Extending Sitecore PowerShell Extensions (SPE)
- Automating content operations with SPE scripts
- Building custom Sitecore dashboards
- Creating custom content editors
- Extending the Experience Editor
- Custom workflows and state machines
- Auto-publishing based on business rules
- Custom analytics reports and dashboards
- Exporting data with Sitecore Data Exchange
- Building connectors for external data sources
- Event-driven integration patterns
- Message queues with Azure Service Bus
- Handling large volumes of visitor data
- Custom xConnect models and facets
- Extending xConnect pipelines
- Batch processing for data migration
- Custom geolocation and persona classification
- Building AI-powered content classifiers
- Automated content tagging and metadata