Mastering Social Listening and Analytics to Ensure Comprehensive Coverage
Course Overview This comprehensive course is designed to equip participants with the skills and knowledge required to master social listening and analytics. Upon completion, participants will receive a certificate issued by The Art of Service.
Course Curriculum Module 1: Introduction to Social Listening
- Defining Social Listening
- Understanding the Importance of Social Listening
- Identifying Key Concepts and Terminology
- Exploring the Benefits of Social Listening
Module 2: Setting Up Social Listening Tools
- Overview of Popular Social Listening Tools
- Setting Up and Configuring Social Listening Tools
- Understanding Tool Features and Capabilities
- Best Practices for Tool Implementation
Module 3: Identifying and Tracking Keywords
- Understanding Keyword Research
- Identifying Relevant Keywords and Hashtags
- Tracking Keywords and Hashtags
- Refining Keyword Lists
Module 4: Social Media Monitoring
- Understanding Social Media Monitoring
- Setting Up Social Media Monitoring
- Tracking Social Media Conversations
- Analyzing Social Media Data
Module 5: Sentiment Analysis
- Understanding Sentiment Analysis
- Analyzing Sentiment Data
- Identifying Trends and Patterns
- Using Sentiment Analysis for Decision Making
Module 6: Competitor Analysis
- Understanding Competitor Analysis
- Identifying Competitors
- Tracking Competitor Activity
- Analyzing Competitor Data
Module 7: Influencer Identification
- Understanding Influencer Identification
- Identifying Influencers
- Analyzing Influencer Data
- Using Influencer Data for Marketing
Module 8: Social Listening and Customer Service
- Understanding the Role of Social Listening in Customer Service
- Using Social Listening to Improve Customer Service
- Responding to Customer Inquiries
- Resolving Customer Complaints
Module 9: Social Listening and Crisis Management
- Understanding the Role of Social Listening in Crisis Management
- Identifying Potential Crises
- Responding to Crises
- Using Social Listening to Mitigate Crises
Module 10: Advanced Social Listening Techniques
- Using Advanced Social Listening Techniques
- Analyzing Complex Data Sets
- Identifying Emerging Trends
- Using Social Listening for Predictive Analytics
Module 11: Analytics and Reporting
- Understanding Analytics and Reporting
- Creating Custom Reports
- Using Data to Inform Business Decisions
- Presenting Findings to Stakeholders
Module 12: Putting it all Together
- Reviewing Key Concepts
- Applying Social Listening and Analytics in Real-World Scenarios
- Best Practices for Ongoing Social Listening and Analytics
- Next Steps and Continuing Education
Course Features - Interactive: Engage with interactive content, including videos, quizzes, and exercises.
- Comprehensive: Master social listening and analytics with a comprehensive curriculum.
- Personalized: Learn at your own pace with personalized feedback and support.
- Up-to-date: Stay current with the latest social listening and analytics trends and best practices.
- Practical: Apply social listening and analytics skills in real-world scenarios.
- High-quality content: Learn from expert instructors with high-quality content.
- Certification: Receive a certificate upon completion issued by The Art of Service.
- Flexible learning: Learn at your own pace with flexible scheduling.
- User-friendly: Navigate a user-friendly platform with ease.
- Mobile-accessible: Access course content on-the-go with mobile accessibility.
- Community-driven: Engage with a community of learners and experts.
- Actionable insights: Gain actionable insights to inform business decisions.
- Hands-on projects: Apply social listening and analytics skills with hands-on projects.
- Bite-sized lessons: Learn with bite-sized lessons for easy comprehension.
- Lifetime access: Access course content for a lifetime.
- Gamification: Engage with gamification elements to enhance learning.
- Progress tracking: Track progress and stay motivated.
What to Expect Upon completion of this course, participants will have gained the skills and knowledge required to master social listening and analytics. Participants will receive a certificate issued by The Art of Service, demonstrating their expertise in social listening and analytics.,
Module 1: Introduction to Social Listening
- Defining Social Listening
- Understanding the Importance of Social Listening
- Identifying Key Concepts and Terminology
- Exploring the Benefits of Social Listening
Module 2: Setting Up Social Listening Tools
- Overview of Popular Social Listening Tools
- Setting Up and Configuring Social Listening Tools
- Understanding Tool Features and Capabilities
- Best Practices for Tool Implementation
Module 3: Identifying and Tracking Keywords
- Understanding Keyword Research
- Identifying Relevant Keywords and Hashtags
- Tracking Keywords and Hashtags
- Refining Keyword Lists
Module 4: Social Media Monitoring
- Understanding Social Media Monitoring
- Setting Up Social Media Monitoring
- Tracking Social Media Conversations
- Analyzing Social Media Data
Module 5: Sentiment Analysis
- Understanding Sentiment Analysis
- Analyzing Sentiment Data
- Identifying Trends and Patterns
- Using Sentiment Analysis for Decision Making
Module 6: Competitor Analysis
- Understanding Competitor Analysis
- Identifying Competitors
- Tracking Competitor Activity
- Analyzing Competitor Data
Module 7: Influencer Identification
- Understanding Influencer Identification
- Identifying Influencers
- Analyzing Influencer Data
- Using Influencer Data for Marketing
Module 8: Social Listening and Customer Service
- Understanding the Role of Social Listening in Customer Service
- Using Social Listening to Improve Customer Service
- Responding to Customer Inquiries
- Resolving Customer Complaints
Module 9: Social Listening and Crisis Management
- Understanding the Role of Social Listening in Crisis Management
- Identifying Potential Crises
- Responding to Crises
- Using Social Listening to Mitigate Crises
Module 10: Advanced Social Listening Techniques
- Using Advanced Social Listening Techniques
- Analyzing Complex Data Sets
- Identifying Emerging Trends
- Using Social Listening for Predictive Analytics
Module 11: Analytics and Reporting
- Understanding Analytics and Reporting
- Creating Custom Reports
- Using Data to Inform Business Decisions
- Presenting Findings to Stakeholders
Module 12: Putting it all Together
- Reviewing Key Concepts
- Applying Social Listening and Analytics in Real-World Scenarios
- Best Practices for Ongoing Social Listening and Analytics
- Next Steps and Continuing Education