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Mastering Social Listening and Analytics with Comprehensive Support Materials

Mastering Social Listening and Analytics with Comprehensive Support Materials

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Social Listening and Analytics with Comprehensive Support Materials



Course Format & Delivery Details

Course Overview

Our Mastering Social Listening and Analytics course is designed to equip you with the skills and knowledge needed to effectively monitor, analyze, and leverage social media conversations to drive business results.

Course Format

  • Self-Paced: Yes, this course is self-paced, allowing you to learn at your own convenience.
  • Online Delivery: The course is delivered entirely online, with on-demand access to all course materials.
  • Fixed Dates or Times: No, there are no fixed dates or times for this course. You can start and complete it at any time.

Course Duration and Access

  • Typical Completion Time: The typical completion time for this course is 12-16 weeks, depending on your pace.
  • Lifetime Access: Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content as needed.
  • Mobile-Friendly: The course is optimized for mobile devices, ensuring a seamless learning experience on-the-go.

Support and Resources

  • Instructor Support: You will have access to dedicated instructor support via email and discussion forums.
  • Downloadable Resources: The course includes a comprehensive set of downloadable resources, templates, and toolkits to support your learning.
  • Certificate of Completion: Upon completing the course, you will receive a Certificate of Completion issued by The Art of Service.


Extensive & Detailed Course Curriculum

Module 1: Introduction to Social Listening and Analytics

  • 1.1: Defining Social Listening and Analytics
  • 1.2: Understanding the Importance of Social Listening
  • 1.3: Key Concepts and Terminology
  • 1.4: Overview of Social Media Analytics Tools

Module 2: Setting Up Your Social Listening Strategy

  • 2.1: Identifying Your Social Listening Goals
  • 2.2: Defining Your Target Audience
  • 2.3: Choosing the Right Social Media Channels
  • 2.4: Creating a Social Listening Workflow

Module 3: Social Media Monitoring and Tracking

  • 3.1: Introduction to Social Media Monitoring Tools
  • 3.2: Setting Up Social Media Tracking
  • 3.3: Monitoring Social Media Conversations
  • 3.4: Analyzing Social Media Metrics

Module 4: Social Listening and Analytics Tools

  • 4.1: Overview of Popular Social Listening Tools
  • 4.2: Using Hootsuite Insights for Social Listening
  • 4.3: Leveraging Sprout Social for Social Analytics
  • 4.4: Exploring Brandwatch for Advanced Social Listening

Module 5: Sentiment Analysis and Opinion Mining

  • 5.1: Understanding Sentiment Analysis
  • 5.2: Techniques for Sentiment Analysis
  • 5.3: Tools for Sentiment Analysis
  • 5.4: Best Practices for Sentiment Analysis

Module 6: Social Media Competitive Analysis

  • 6.1: Introduction to Competitive Analysis
  • 6.2: Identifying Competitors on Social Media
  • 6.3: Analyzing Competitor Social Media Strategies
  • 6.4: Using Competitive Insights to Inform Your Strategy

Module 7: Influencer Identification and Analysis

  • 7.1: Understanding Influencer Marketing
  • 7.2: Identifying Influencers on Social Media
  • 7.3: Analyzing Influencer Content and Engagement
  • 7.4: Partnering with Influencers for Brand Promotion

Module 8: Social Media Crisis Management

  • 8.1: Understanding Social Media Crises
  • 8.2: Preparing for Social Media Crises
  • 8.3: Responding to Social Media Crises
  • 8.4: Recovering from Social Media Crises

Module 9: Measuring and Reporting Social Media ROI

  • 9.1: Understanding Social Media ROI
  • 9.2: Setting Up Social Media Metrics and KPIs
  • 9.3: Measuring Social Media ROI
  • 9.4: Reporting Social Media ROI to Stakeholders

Module 10: Advanced Social Listening and Analytics Techniques

  • 10.1: Using Machine Learning for Social Listening
  • 10.2: Leveraging Natural Language Processing for Social Analytics
  • 10.3: Advanced Social Media Metrics and KPIs
  • 10.4: Using Social Listening for Customer Service and Support
Upon completing this comprehensive course, you will receive a Certificate of Completion issued by The Art of Service, demonstrating your expertise in social listening and analytics.

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