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Mastering Software Marketing Automation; From Lead Generation to Customer Acquisition

Mastering Software Marketing Automation; From Lead Generation to Customer Acquisition

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Software Marketing Automation: From Lead Generation to Customer Acquisition



Course Overview

This comprehensive course is designed to help you master software marketing automation, from lead generation to customer acquisition. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in this rapidly evolving field.



Course Features

  • Interactive and Engaging: Learn through hands-on projects, real-world applications, and gamification.
  • Comprehensive and Personalized: Get tailored instruction and support from expert instructors.
  • Up-to-date and Practical: Stay current with the latest software marketing automation trends and best practices.
  • High-quality Content: Enjoy high-quality video lessons, quizzes, and assessments.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access course materials 24/7, on any device.
  • User-friendly and Mobile-accessible: Learn on-the-go, with a user-friendly interface.
  • Community-driven: Connect with peers and instructors through discussion forums.
  • Actionable Insights: Apply your knowledge to real-world scenarios and projects.
  • Hands-on Projects: Practice your skills with guided projects and exercises.
  • Bite-sized Lessons: Learn in manageable chunks, with bite-sized video lessons.
  • Lifetime Access: Enjoy ongoing access to course materials, even after completion.
  • Progress Tracking: Monitor your progress, with personalized feedback and support.


Course Outline

Module 1: Introduction to Software Marketing Automation

  • Defining software marketing automation
  • Understanding the benefits and challenges
  • Setting goals and objectives
  • Overview of key software marketing automation tools

Module 2: Lead Generation Strategies

  • Understanding your target audience
  • Creating effective lead magnets
  • Building and optimizing landing pages
  • Using social media for lead generation
  • Measuring and optimizing lead generation efforts

Module 3: Email Marketing Automation

  • Building and segmenting email lists
  • Creating effective email campaigns
  • Using email automation workflows
  • Measuring and optimizing email marketing efforts
  • Best practices for email marketing automation

Module 4: Marketing Automation Platforms

  • Overview of popular marketing automation platforms
  • Choosing the right platform for your business
  • Setting up and configuring your platform
  • Integrating with other tools and systems
  • Best practices for platform management

Module 5: Lead Nurturing and Scoring

  • Understanding lead nurturing and scoring
  • Creating effective lead nurturing campaigns
  • Using lead scoring to qualify leads
  • Measuring and optimizing lead nurturing efforts
  • Best practices for lead nurturing and scoring

Module 6: Customer Acquisition Strategies

  • Understanding customer acquisition costs
  • Creating effective customer acquisition campaigns
  • Using data and analytics to inform customer acquisition efforts
  • Measuring and optimizing customer acquisition efforts
  • Best practices for customer acquisition

Module 7: Data and Analytics

  • Understanding key metrics and KPIs
  • Using data and analytics to inform marketing decisions
  • Measuring and optimizing marketing efforts
  • Best practices for data and analytics

Module 8: Advanced Software Marketing Automation Topics

  • Using AI and machine learning in software marketing automation
  • Creating personalized customer experiences
  • Using account-based marketing
  • Best practices for advanced software marketing automation topics


Certification

Upon completion of the course, you'll receive a certificate issued by The Art of Service, demonstrating your expertise in software marketing automation.

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