Mastering Strategic Account Management: A Comprehensive Course for Guaranteed Coverage

This course is designed to provide participants with a comprehensive understanding of strategic account management, including the skills and knowledge needed to succeed in this critical role. Participants will receive a certificate upon completion, issued by The Art of Service.

The course is interactive, engaging, comprehensive, personalized, up-to-date, practical, and features real-world applications, high-quality content, expert instructors, certification, flexible learning, user-friendly, mobile-accessible, community-driven, actionable insights, hands-on projects, bite-sized lessons, lifetime access, gamification, and progress tracking.

• Defining Strategic Account Management Understanding the concept of strategic account management and its importance in business.

• The Role of the Strategic Account Manager Exploring the key responsibilities and skills required of a strategic account manager.

• Benefits of Strategic Account Management Discussing the benefits of implementing strategic account management in an organization.

• Customer Analysis and Profiling Learning how to analyze and profile customers to understand their needs and expectations.

• Customer Journey Mapping Creating customer journey maps to identify touchpoints and opportunities for improvement.

• Customer Feedback and Voice of the Customer Understanding the importance of customer feedback and how to incorporate it into the strategic account management process.

• Strategic Account Planning Process Learning the steps involved in developing a strategic account plan.

• Setting Goals and Objectives Setting SMART goals and objectives for strategic accounts.

• Identifying Opportunities and Threats Conducting a SWOT analysis to identify opportunities and threats in strategic accounts.

• Building Trust and Credibility Establishing trust and credibility with customers and stakeholders.

• Effective Communication and Interpersonal Skills Developing effective communication and interpersonal skills for building strong relationships.

• Managing Conflict and Difficult Conversations Learning how to manage conflict and difficult conversations in strategic account management.

• Identifying New Opportunities Using tools and techniques to identify new opportunities in strategic accounts.

• Developing a Pursuit Strategy Creating a pursuit strategy to win new opportunities in strategic accounts.

• Collaborating with Internal Stakeholders Working with internal stakeholders to pursue new opportunities in strategic accounts.

• Managing Existing Relationships Learning how to manage existing relationships in strategic accounts.

• Growing Existing Relationships Strategies for growing existing relationships in strategic accounts.

• Renegotiating and Renewing Contracts Negotiating and renewing contracts in strategic accounts.

• Setting Performance Metrics and KPIs Establishing performance metrics and KPIs for strategic account management.

• Tracking and Analyzing Performance Data Collecting and analyzing data to measure performance in strategic account management.

• Evaluating and Adjusting the Strategic Account Plan Using performance data to evaluate and adjust the strategic account plan.

• Digital Transformation and Strategic Account Management Understanding the impact of digital transformation on strategic account management.

• Artificial Intelligence and Strategic Account Management Exploring the role of artificial intelligence in strategic account management.

• Strategic Account Management in the Age of Disruption Learning how to navigate disruption and stay ahead in strategic account management.

• Real-World Case Studies Examining real-world case studies of successful strategic account management.

• Best Practices in Strategic Account Management Sharing best practices and lessons learned in strategic account management.

• Panel Discussion: Strategic Account Management in Practice Participating in a panel discussion with experts in strategic account management.

• Final Project: Developing a Strategic Account Plan Applying knowledge and skills to develop a comprehensive strategic account plan.

• Certification and Course Wrap-Up Receiving certification and wrapping up the course.

Upon completion of this comprehensive course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise in strategic account management.

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