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Mastering Strategic Account Management; A Step-by-Step Guide to Maximizing Customer Value and Revenue Growth

Mastering Strategic Account Management; A Step-by-Step Guide to Maximizing Customer Value and Revenue Growth

$199.00
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Mastering Strategic Account Management: A Step-by-Step Guide to Maximizing Customer Value and Revenue Growth



Course Overview

This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to master strategic account management. Through interactive lessons, real-world applications, and expert instruction, you'll learn how to maximize customer value and drive revenue growth. Upon completion, you'll receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and personalized curriculum
  • Up-to-date and practical content
  • Real-world applications and case studies
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning schedule and user-friendly platform
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining strategic account management
  • Understanding the importance of strategic account management
  • Identifying key stakeholders and decision-makers
  • Developing a strategic account management plan

Module 2: Understanding Customer Needs and Expectations

  • Conducting customer needs assessments
  • Identifying customer pain points and challenges
  • Developing customer personas and profiles
  • Creating customer journey maps

Module 3: Building and Maintaining Relationships

  • Developing rapport and trust with customers
  • Communicating effectively with customers
  • Managing customer expectations and perceptions
  • Building and maintaining relationships with key stakeholders

Module 4: Identifying and Pursuing New Opportunities

  • Identifying new business opportunities
  • Developing and presenting proposals and pitches
  • Negotiating and closing deals
  • Managing and executing new business initiatives

Module 5: Managing and Growing Existing Accounts

  • Developing and executing account growth strategies
  • Identifying and pursuing upsell and cross-sell opportunities
  • Managing and resolving customer complaints and issues
  • Maintaining and strengthening relationships with existing customers

Module 6: Measuring and Evaluating Performance

  • Developing and tracking key performance indicators (KPIs)
  • Conducting regular business reviews and assessments
  • Identifying areas for improvement and implementing changes
  • Evaluating and adjusting the strategic account management plan

Module 7: Advanced Strategic Account Management Topics

  • Understanding and addressing customer objections and concerns
  • Developing and executing strategic account management plans in complex sales environments
  • Managing and leveraging customer data and insights
  • Integrating technology and tools into the strategic account management process

Module 8: Case Studies and Real-World Applications

  • Real-world examples and case studies of successful strategic account management
  • Analysis and discussion of best practices and lessons learned
  • Applying strategic account management principles to real-world scenarios

Module 9: Final Project and Assessment

  • Completing a comprehensive final project
  • Applying strategic account management principles and concepts to a real-world scenario
  • Receiving feedback and evaluation from instructors


Certificate and Continuing Education

Upon completion of the course, you'll receive a certificate issued by The Art of Service. This certificate demonstrates your expertise and knowledge in strategic account management and can be used to advance your career and enhance your professional development.



Course Format and Schedule

The course is delivered online and is self-paced, allowing you to complete the material on your own schedule. The course is divided into bite-sized lessons and includes interactive elements, real-world applications, and expert instruction.

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