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Mastering Trade Promotion Management; A Step-by-Step Guide to Ensuring Compliance and Mitigating Risk

Mastering Trade Promotion Management; A Step-by-Step Guide to Ensuring Compliance and Mitigating Risk

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Mastering Trade Promotion Management: A Step-by-Step Guide to Ensuring Compliance and Mitigating Risk



Course Overview

This comprehensive course is designed to equip participants with the knowledge and skills necessary to master trade promotion management, ensuring compliance and mitigating risk. Through interactive and engaging lessons, participants will gain a deep understanding of the complexities of trade promotion management and develop practical skills to apply in real-world scenarios.



Course Objectives

  • Understand the fundamentals of trade promotion management
  • Develop a comprehensive trade promotion management strategy
  • Ensure compliance with regulatory requirements
  • Mitigate risk through effective planning and execution
  • Measure and evaluate the effectiveness of trade promotion initiatives


Course Outline

Module 1: Introduction to Trade Promotion Management

  • Defining trade promotion management
  • Understanding the importance of trade promotion management
  • Overview of the trade promotion management process

Module 2: Regulatory Requirements and Compliance

  • Overview of regulatory requirements
  • Understanding compliance obligations
  • Developing a compliance strategy

Module 3: Risk Management in Trade Promotion

  • Identifying potential risks in trade promotion
  • Assessing and mitigating risk
  • Developing a risk management plan

Module 4: Trade Promotion Planning and Execution

  • Developing a trade promotion plan
  • Executing trade promotion initiatives
  • Measuring and evaluating trade promotion effectiveness

Module 5: Trade Promotion Measurement and Evaluation

  • Defining metrics for trade promotion measurement
  • Collecting and analyzing data
  • Evaluating trade promotion effectiveness

Module 6: Advanced Trade Promotion Strategies

  • Using data and analytics to inform trade promotion decisions
  • Developing targeted trade promotion initiatives
  • Optimizing trade promotion spend

Module 7: Digital Trade Promotion

  • Overview of digital trade promotion channels
  • Developing a digital trade promotion strategy
  • Executing digital trade promotion initiatives

Module 8: Trade Promotion Budgeting and ROI Analysis

  • Developing a trade promotion budget
  • Conducting ROI analysis on trade promotion initiatives
  • Optimizing trade promotion spend

Module 9: Trade Promotion and Sales Alignment

  • Understanding the importance of sales alignment
  • Developing a sales alignment strategy
  • Executing sales alignment initiatives

Module 10: Trade Promotion and Customer Engagement

  • Understanding the importance of customer engagement
  • Developing a customer engagement strategy
  • Executing customer engagement initiatives

Module 11: Trade Promotion and Data-Driven Decision Making

  • Using data to inform trade promotion decisions
  • Developing a data-driven decision-making strategy
  • Executing data-driven decision-making initiatives

Module 12: Trade Promotion and Marketing Automation

  • Overview of marketing automation
  • Developing a marketing automation strategy
  • Executing marketing automation initiatives

Module 13: Trade Promotion and ROI Optimization

  • Understanding ROI optimization
  • Developing an ROI optimization strategy
  • Executing ROI optimization initiatives

Module 14: Trade Promotion and Customer Journey Mapping

  • Understanding customer journey mapping
  • Developing a customer journey mapping strategy
  • Executing customer journey mapping initiatives

Module 15: Trade Promotion and Personalization

  • Understanding personalization
  • Developing a personalization strategy
  • Executing personalization initiatives

Module 16: Trade Promotion and Account-Based Marketing

  • Understanding account-based marketing
  • Developing an account-based marketing strategy
  • Executing account-based marketing initiatives

Module 17: Trade Promotion and Sales Enablement

  • Understanding sales enablement
  • Developing a sales enablement strategy
  • Executing sales enablement initiatives

Module 18: Trade Promotion and Customer Advocacy

  • Understanding customer advocacy
  • Developing a customer advocacy strategy
  • Executing customer advocacy initiatives

Module 19: Trade Promotion and Event Marketing

  • Understanding event marketing
  • Developing an event marketing strategy
  • Executing event marketing initiatives

Module 20: Trade Promotion and Experiential Marketing

  • Understanding experiential marketing
  • Developing an experiential marketing strategy
  • Executing experiential marketing initiatives


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Expert instructors with real-world experience
  • Practical and hands-on projects
  • Bite-sized lessons for flexible learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Community-driven discussion forums
  • Actionable insights and takeaways
  • Mobile-accessible and user-friendly platform
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