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Maximizing Online Visibility; Mastering SEO Strategies for Business Growth

Maximizing Online Visibility; Mastering SEO Strategies for Business Growth

$199.00
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Maximizing Online Visibility: Mastering SEO Strategies for Business Growth



Course Overview

In this comprehensive course, you'll learn the fundamentals of Search Engine Optimization (SEO) and how to apply them to drive business growth. Through interactive lessons, hands-on projects, and expert instruction, you'll gain the skills and knowledge needed to maximize your online visibility and reach your target audience.



Course Objectives

  • Understand the principles of SEO and how search engines work
  • Conduct keyword research and optimize website content
  • Build high-quality backlinks and improve website authority
  • Optimize website structure and improve user experience
  • Analyze website performance using Google Analytics
  • Develop a comprehensive SEO strategy for business growth


Course Outline

Module 1: Introduction to SEO

  • What is SEO and why is it important?
  • How search engines work: crawling, indexing, and ranking
  • Keyword research: understanding user intent and behavior
  • Setting up Google Search Console and Google Analytics

Module 2: Keyword Research and Optimization

  • Conducting keyword research using Google Keyword Planner and Ahrefs
  • Understanding keyword intent: informational, navigational, and transactional
  • Optimizing website content: titles, descriptions, headings, and body copy
  • Using keyword research tools: SEMrush, Moz, and Long Tail Pro

Module 3: On-Page Optimization

  • Optimizing website structure: URLs, meta tags, and header tags
  • Improving website speed and mobile responsiveness
  • Creating high-quality and engaging content
  • Using internal linking to improve website navigation and authority

Module 4: Link Building and Off-Page Optimization

  • Understanding the importance of backlinks: quality, quantity, and relevance
  • Building high-quality backlinks: guest blogging, resource pages, and broken link building
  • Using social media to improve online visibility and drive traffic
  • Creating and promoting high-quality content: infographics, videos, and podcasts

Module 5: Technical SEO

  • Understanding website architecture: crawling, indexing, and rendering
  • Optimizing website code: HTML, CSS, and JavaScript
  • Using schema markup to improve website visibility and drive traffic
  • Setting up and managing Google Tag Manager

Module 6: Local SEO

  • Understanding the importance of local SEO: Google My Business and local citations
  • Optimizing website content for local search: name, address, and phone number
  • Building high-quality local citations: Yelp, Bing Places, and Apple Maps
  • Using location-based keywords and content marketing

Module 7: Analytics and Tracking

  • Understanding Google Analytics: metrics, dimensions, and segments
  • Setting up and tracking website goals and conversions
  • Using Google Tag Manager to track website events and behaviors
  • Analyzing website performance: traffic, engagement, and conversion rates

Module 8: SEO Strategy and Planning

  • Developing a comprehensive SEO strategy: goals, objectives, and tactics
  • Conducting competitor research and analysis
  • Creating an SEO roadmap: prioritizing tasks and allocating resources
  • Measuring and evaluating SEO success: metrics and KPIs


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in SEO and can be added to your resume or LinkedIn profile.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Expert instructors with real-world experience
  • Hands-on projects and exercises
  • Bite-sized lessons and flexible learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Community-driven discussion forum
  • Actionable insights and practical applications
  • High-quality video and audio content
  • User-friendly and mobile-accessible platform
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