MQL Toolkit

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Supervise MQL: design and implement automation for different features like authentication, authorization, encryption, backup, recovery, etc.

More Uses of the MQL Toolkit:

  • Lead MQL: design high performing marketing processes, systems, and automation to ensure monthly, quarterly, and yearly MQL goals are met.

  • Make sure that your planning develops Email Marketing strategies with the goals of increasing engagement, lifetime value, loyalty and MQL generation.

  • Explore data to find trends, identify potential Data Issues, monitor MQL progress, and spot areas for improvement for processes and Data Quality.

  • Methodize MQL: analytical mind with expertise measuring marketing KPIs across the buyers journey from prospect and MQL through close.

  • Govern MQL: shape current and future products, marketing strategies, and Customer Centricity ideas through your feedback.

  • Arrange that your venture complies; is able to lead a Process and/or means FMECA working.

  • Organize MQL: specialization must understand and successfully apply organization standards regarding publications.

  • Take authority, responsibility, and accountability for exploiting the value of enterprise information assets, and of the analytics used to render insights for Decision Making, automated decisions and augmentation of human performance.

  • Be certain that your group leads enterprise Data Architecture efforts for Technology Roadmap development, tracking, and alignment to organizational Strategic Objectives and risks.

  • Drive solution delivery improvements through automation, testing and standard methodologies implementation to optimize deployments, accelerate customer value realization and improve overall online service reliability.

  • Create, manage and maintain security and governance programs related to Big Data applications, Data Security, privacy and infrastructure (cloud based and on premises).

  • Ensure component system scanning takes place in accordance with your organizations plans and schedule.

  • Head MQL: research, assess, evaluate and recommend new, upgraded and developing systems and technologies to determine suitability for current and future organization enterprise computing needs.

  • Manage all retention metrics to deliver on performance targets; increase retention rates/decrease churn, increase Customer Engagement, increase customer loyalty and referrals.

  • Manage the operations team to determine hardware and software needs for the solution.

  • Collaborate directly with business stakeholders, customers, and cross functional teams to align and execute on an iterative (Agile) plan that continuously delivers customer value through a vibrant marketplace of consumers and providers.

  • Drive Continuous Improvement in areas as expense management, Financial Analysis and reporting, system infrastructure and standardizing Business Processes.

  • Ensure you can provide technical expertise in the areas of architecture, design, implementation, and testing.

  • Supervise MQL: design, implement, and test Database Architecture design to support Business Applications, ensuring system scalability, security, performance, and reliability.

  • Collaborate with leadership to establish and implement relevant metrics for monitoring Information Technology infrastructure, Service Desk and field services performance.

  • Ensure you overhaul; lead the management and maintenance of Data integrity for performance reporting and other Internal Processes.

  • Assure your organization designs computing and communications equipment; taking account of target environment; performance; security and sustainability requirements.

  • Lead the analysis and staging process of application developments, application deployments/installation through a release process, and other various support functions in the system development life cycle.

  • Drive MQL: partner with Product Design to complete designs, that maximize the benefits using Additive Manufacturing while negotiating tolerance and other capabilities of the technology.

  • Drive the annual Business Planning process and facilitates agreement between sales demand and supply.

  • Organize MQL: monitor performance to plan, identify Process Improvements to support organization goals which meet or exceed the key KPIs relating to services, escalate / resolve critical issues.

  • Facilitate assessment and authorization (a and a) for Information Systems, data availability, integrity, authentication, confidentiality, and non repudiation.

  • Manage knowledge or use of various security products, Security Architecture, security assessment tools, and Information Assurance standards.

  • Coordinate with instrumentation engineering, operations engineering, IT administration, and leadership on issues, status and capabilities.

  • Communicate proactively with all work streams to anticipate problems, create solutions, and implement efficiency improvements.


Save time, empower your teams and effectively upgrade your processes with access to this practical MQL Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any MQL related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated MQL specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the MQL Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which MQL improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Are the units of measure consistent?

  2. What is an unauthorized commitment?

  3. Who will be responsible for deciding whether MQL goes ahead or not after the initial investigations?

  4. What was the context?

  5. How do senior leaders actions reflect a commitment to the organizations MQL values?

  6. Which measures and indicators matter?

  7. Who will be in control?

  8. Are there measurements based on task performance?

  9. What information do users need?

  10. What knowledge, skills and characteristics mark a good MQL project manager?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the MQL book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your MQL self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the MQL Self-Assessment and Scorecard you will develop a clear picture of which MQL areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough MQL Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage MQL projects with the 62 implementation resources:

  • 62 step-by-step MQL Project Management Form Templates covering over 1500 MQL project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all MQL project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the MQL project team have enough people to execute the MQL project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed MQL project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete MQL Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 MQL Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 MQL project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 MQL project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 MQL project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 MQL project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any MQL project with this in-depth MQL Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose MQL projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in MQL and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make MQL investments work better.

This MQL All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.