Multichannel Marketing Toolkit

Save time, empower your teams and effectively upgrade your processes with access to this practical Multichannel Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Multichannel Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Multichannel Marketing specific requirements:

STEP 1: Get your bearings

Start with...


• The latest quick edition of the Multichannel Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.


Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…


• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation


Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 993 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Multichannel Marketing improvements can be made.

Examples; 10 of the 993 standard requirements:


1. Which attribution model, among simplistic and rule based models, offers the best method to evaluate channel contribution and the best fit for the focal organization?
   
   

2. What changes to organization structure and management processes will be required to foster a customer centric culture and effective cross functional collaboration?
   
   

3. When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective?
   
   

4. How should companies embrace digital technology to support existing business processes and to innovate and invent new business models?
   
   

5. How tightly integrated are your direct mail efforts with your marketing technology used for multichannel marketing campaigns?
   
   

6. How well does direct mail complement the other channels that you use by improving overall multichannel campaign performance?
   
   

7. How effective are you at integrating and amplifying earned media to drive customer experience and engagement strategies?
   
   

8. Can businesses afford additional marketing spend, or will it be a case of being leaner in more traditional channels?
   
   

9. How would you rate your organizations current ability to measure and analyze marketing performance and impact?
   
   

10. Which measurements does your organization use to evaluate the overall impact of its online marketing programs?
    
    


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:


• The workbook is the latest in-depth complete edition of the Multichannel Marketing book in PDF containing 993 requirements, which criteria correspond to the criteria in...


Your Multichannel Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:


• The Self-Assessment Excel Dashboard; with the Multichannel Marketing Self-Assessment and Scorecard you will develop a clear picture of which Multichannel Marketing areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Multichannel Marketing Self-Assessment

• Is secure: Ensures offline data protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:



STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Multichannel Marketing projects with the 62 implementation resources:


• 62 step-by-step Multichannel Marketing Project Management Form Templates covering over 1500 Multichannel Marketing project requirements and success criteria:


Examples; 10 of the check box criteria:


1. Activity Duration Estimates: Does a process exist for approving or rejecting changes?
   
   

2. WBS Dictionary: Are budgets or values assigned to work packages and planning packages in terms of dollars, hours, or other measurable units?
   
   

3. Cost Management Plan: How relevant is this attribute to this Multichannel Marketing project or audit?
   
   

4. Human Resource Management Plan: Do all stakeholders know how to access this repository and where to find the Multichannel Marketing project documentation?
   
   

5. WBS Dictionary: Are estimates developed by Multichannel Marketing project personnel coordinated with the already stated responsible for overall management to determine whether required resources will be available according to revised planning?
   
   

6. Team Member Performance Assessment: What, if any, steps are available for employees who feel they have been unfairly or inaccurately rated?
   
   

7. Quality Management Plan: Is the amount of effort justified by the anticipated value of forming a new process?
   
   

8. Activity Duration Estimates: What is the duration of the critical path for this Multichannel Marketing project?
   
   

9. Responsibility Assignment Matrix: What expertise is not available in your department?
   
   

10. Procurement Management Plan: Does a documented Multichannel Marketing project organizational policy & plan (i.e. governance model) exist?


 
Step-by-step and complete Multichannel Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


• 1.1 Multichannel Marketing project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


• 2.1 Multichannel Marketing project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Multichannel Marketing project Scope Statement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Multichannel Marketing project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan


3.0 Executing Process Group:


• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8 Team Performance Assessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:


• 4.1 Multichannel Marketing project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance


5.0 Closing Process Group:


• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Multichannel Marketing project or Phase Close-Out

• 5.4 Lessons Learned


Results

With this Three Step process you will have all the tools you need for any Multichannel Marketing project with this in-depth Multichannel Marketing Toolkit.

In using the Toolkit you will be better able to:


• Diagnose Multichannel Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based best practice strategies aligned with overall goals

• Integrate recent advances in Multichannel Marketing and put process design strategies into practice according to best practice guidelines


Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Multichannel Marketing investments work better.

This Multichannel Marketing All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.