A tailored course, built for your situation
Mastering OWASP for Senior Sales Leaders in Enterprise Technology
Turn security confidence into deal velocity and higher-margin wins.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Who this is for
Senior sales executive in enterprise tech, leading strategic revenue initiatives where security assurance impacts deal size and closure speed.
Who this is not for
Entry-level account executives, implementation consultants, or security engineers focused on code-level compliance.
What you walk away with
- Identify and prioritize deals where OWASP fluency creates a decisive advantage
- Engage technical stakeholders early with structured, confidence-building narratives
- Position higher-margin solutions by aligning with security review timelines
- Shorten sales cycles in regulated industries by pre-empting security objections
- Build a repeatable qualification framework that elevates deal selection
The 12 modules (with all 144 chapters)
Module 1. OWASP Fundamentals for Sales Strategy
Translate OWASP Top 10 into commercial risks and opportunities understood by executive buyers.
12 chapters in this module
- Mapping OWASP to buyer risk profiles
- Common misconceptions in sales discussions
- Security maturity as a differentiator
- When to escalate vs. when to lead
- Integrating OWASP into discovery calls
- Language that builds trust with CISOs
- Frameworks buyers actually use
- Positioning beyond compliance checkboxes
- Early warning signs of stalled deals
- Building credibility without overpromising
- How security depth increases deal size
- From feature to strategic advantage
Module 2. Threat Modeling as a Sales Tool
Use structured threat modeling to shape RFP responses before they’re written.
12 chapters in this module
- Basics of threat trees
- Mapping to buyer use cases
- Anticipating procurement questions
- Positioning controls early
- Avoiding over-engineering claims
- Using diagrams in pre-RFP talks
- Linking threats to business impact
- Creating defensible narratives
- Handling common objections
- When to bring in SMEs
- Packaging assumptions transparently
- From fear to confidence
Module 3. Sales Cycle Integration
Embed OWASP fluency into each phase of the enterprise sales cycle.
12 chapters in this module
- Discovery call enhancements
- Qualifying for security readiness
- Differentiating during demos
- Handling procurement reviews
- Refining proposals with OWASP
- Pre-empting legal pushback
- Accelerating security reviews
- Reducing time to close
- Leveraging reference clients
- Building internal enablement
- Tracking security confidence
- Measuring pipeline impact
Module 4. Strategic Positioning in Regulated Sectors
Position offers where healthcare, finance, and government demand application security rigor.
12 chapters in this module
- Understanding sector-specific risks
- Tailoring OWASP messaging
- Compliance vs. security depth
- Working with audit timelines
- Leveraging third-party assessments
- Highlighting proactive controls
- Avoiding overstatement traps
- Using frameworks as proof
- Responding to questionnaires
- Building trusted advisor status
- Aligning with procurement cycles
- Closing with confidence
Module 5. Stakeholder Fluency
Engage CISOs, IT directors, and legal teams with precise, non-technical language.
12 chapters in this module
- Reading buyer personas
- CISO communication patterns
- Legal team risk triggers
- Procurement review thresholds
- Translating technical debt
- Positioning maturity gaps
- Using benchmarks effectively
- Avoiding jargon traps
- Building cross-functional trust
- Asking the right questions
- Handling pushback with data
- Owning the narrative
Module 6. Deal Qualification Framework
Filter pipeline using OWASP-based criteria to focus on winnable, high-margin opportunities.
12 chapters in this module
- Building scoring models
- Identifying red flags early
- Green flags for fast tracking
- Integrating into CRM
- Training reps on signals
- Creating tiered responses
- Resource allocation logic
- Tracking quality of win
- Improving forecast accuracy
- Reducing churn post-sale
- Scaling through enablement
- Updating criteria quarterly
Module 7. Competitive Differentiation
Use OWASP gaps in competitor offerings to steer conversations.
12 chapters in this module
- Benchmarking competitors
- Identifying common weaknesses
- Timing disclosures correctly
- Using public breach data
- Avoiding FUD tactics
- Focusing on resilience
- Highlighting proactive controls
- Tying to business outcomes
- Creating defensible claims
- Training teams on messaging
- Measuring win-back potential
- Ethical positioning
Module 8. Executive Communication
Report up using OWASP-aligned metrics that resonate with CFOs and CEOs.
12 chapters in this module
- Linking security to revenue
- Measuring risk reduction
- Tracking pipeline velocity
- Quantifying margin impact
- Reducing customer churn
- Highlighting competitive wins
- Using breach cost data
- Creating executive dashboards
- Securing budget for tools
- Communicating progress
- Aligning with board priorities
- Telling the story
Module 9. Partner and Channel Enablement
Extend OWASP fluency to partners without overextending internal resources.
12 chapters in this module
- Creating partner playbooks
- Training certification levels
- Providing response templates
- Handling joint sales calls
- Measuring partner performance
- Updating materials quarterly
- Scaling through automation
- Reducing support burden
- Tracking co-sell success
- Aligning incentives
- Building community
- Auditing compliance
Module 10. Sales Enablement Integration
Embed OWASP knowledge into onboarding, playbooks, and coaching.
12 chapters in this module
- Updating training curricula
- Creating modular content
- Building discovery checklists
- Adding to battle cards
- Integrating into CRM
- Coaching on fluency
- Running role-plays
- Measuring knowledge retention
- Refreshing content
- Leveraging top performers
- Scaling across regions
- Tracking adoption
Module 11. Customer Success Alignment
Use OWASP continuity to improve retention and expansion.
12 chapters in this module
- Sharing security milestones
- Linking to adoption metrics
- Using assessments as touchpoints
- Identifying expansion triggers
- Reducing churn risk
- Creating customer proof points
- Highlighting maturity gains
- Building reference stories
- Sharing best practices
- Measuring satisfaction
- Aligning with renewal cycle
- Scaling through automation
Module 12. Long-Term Positioning
Evolve from selling features to owning the security narrative in your category.
12 chapters in this module
- Tracking market shifts
- Updating positioning annually
- Investing in thought leadership
- Building customer communities
- Influencing product roadmap
- Shaping analyst conversations
- Publishing maturity benchmarks
- Hosting peer forums
- Measuring brand lift
- Securing executive visibility
- Owning the category
- Defining the next wave
How this maps to your situation
- Pre-RFP engagement
- Procurement review acceleration
- Cross-functional stakeholder alignment
- High-margin deal prioritization
Before vs. after
Before
Deals progress based on price and features, with security discussions deferred until late stages.
After
You lead with security confidence, qualifying and prioritizing higher-margin opportunities early.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed for completion in 6 weeks with weekly pacing.
How this compares to the alternatives
Unlike generic security awareness courses, this program is built specifically for senior sales leaders who need to leverage OWASP as a strategic advantage, not just compliance.
Frequently asked
Is this technical training?
No. This course teaches strategic fluency in OWASP for sales leadership, it does not cover coding or penetration testing.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Can I share this with my team?
Each enrollment is for individual use. Team licensing is available upon request.
$199 one-time. Approximately 3 hours per module, designed for completion in 6 weeks with weekly pacing..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours