Paid Media Toolkit

Save time, empower your teams and effectively upgrade your processes with access to this practical Paid Media Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Paid Media related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Paid Media specific requirements:

STEP 1: Get your bearings

Start with...


• The latest quick edition of the Paid Media Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.


Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…


• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation


Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 988 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Paid Media improvements can be made.

Examples; 10 of the 988 standard requirements:


1. Will the vendor be allowed to provide an individual paid by the vendor to be onsite at the dor location to process requests for media, check for account updates, etc?
   
   

2. Are the overall budget parameters inclusive of hard costs for any potential social or digital media buys or would paid media dollars be accounted for elsewhere?
   
   

3. How do b2b clients succeed with paid content distribution – what is the secret sauce to get the audience to consume the content being offered?
   
   

4. Should any of the breakout scope of services or optional scope of services line item pricing include the cost of paid media?
   
   

5. Does the pricing offer within vendors price for the initial term, need to include research fees, creative and paid media?
   
   

6. Do you have a plan to get media coverage for your most valuable content with paid channels to distribute and promote it?
   
   

7. Does the increase in social media presence rely on organic growth or has paid promotion been included in the strategy?
   
   

8. What percentage of your revenue is allocated to your total marketing expense budget for the current fiscal year?
   
   

9. Is your content good enough that it is engaging the users which you reach through your owned and paid channels?
   
   

10. Which of the use cases around connecting paid media to the rest of your business had the most immediate value?
    
    


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:


• The workbook is the latest in-depth complete edition of the Paid Media book in PDF containing 988 requirements, which criteria correspond to the criteria in...


Your Paid Media self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:


• The Self-Assessment Excel Dashboard; with the Paid Media Self-Assessment and Scorecard you will develop a clear picture of which Paid Media areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Paid Media Self-Assessment

• Is secure: Ensures offline data protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:



STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Paid Media projects with the 62 implementation resources:


• 62 step-by-step Paid Media Project Management Form Templates covering over 1500 Paid Media project requirements and success criteria:


Examples; 10 of the check box criteria:


1. Risk Management Plan: For software; are compilers and code generators available and suitable for the product to be built?
   
   

2. Procurement Management Plan: What is the last item a Paid Media project manager must do to finalize Paid Media project close-out?
   
   

3. Risk Management Plan: Is the technology to be built new to your organization?
   
   

4. Source Selection Criteria: How can the methods of publicizing the buy be tailored to yield more effective price competition?
   
   

5. Risk Audit: What does internal control mean in the context of the audit process?
   
   

6. Schedule Management Plan: What is the estimated time to complete the Paid Media project if status quo is maintained?
   
   

7. Decision Log: How does an increasing emphasis on cost containment influence the strategies and tactics used?
   
   

8. Lessons Learned: What was the methodology behind successful learning experiences, and how might they be applied to the broader challenge of your organizations knowledge management?
   
   

9. Schedule Management Plan: How relevant is this attribute to this Paid Media project or audit?
   
   

10. Source Selection Criteria: What documentation is needed for a tradeoff decision?


 
Step-by-step and complete Paid Media Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


• 1.1 Paid Media project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


• 2.1 Paid Media project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Paid Media project Scope Statement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Paid Media project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan


3.0 Executing Process Group:


• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8 Team Performance Assessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:


• 4.1 Paid Media project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance


5.0 Closing Process Group:


• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Paid Media project or Phase Close-Out

• 5.4 Lessons Learned


Results

With this Three Step process you will have all the tools you need for any Paid Media project with this in-depth Paid Media Toolkit.

In using the Toolkit you will be better able to:


• Diagnose Paid Media projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based best practice strategies aligned with overall goals

• Integrate recent advances in Paid Media and put process design strategies into practice according to best practice guidelines


Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Paid Media investments work better.

This Paid Media All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.