A tailored course, built for your situation
Premium engagement picks with proven SOC 2 frameworks
Access higher-margin Google Ads projects by leading with trusted compliance architecture.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Missing out on high-budget, compliance-sensitive Google Ads engagements
The situation this course is for
High-margin clients in regulated sectors hesitate to onboard digital agencies without clear compliance alignment. Generalist Google Ads specialists are often bypassed in favor of those who speak the language of controls, assurance, and audit readiness.
Who this is for
Senior digital marketing specialists in large services firms who engage regulated clients but lack structured compliance integration in their campaign design.
Who this is not for
Entry-level PPC managers, non-client-facing analysts, or specialists focused only on creative or bidding strategy without governance integration.
What you walk away with
- Lead with SOC 2 control alignment in client acquisition discussions
- Structure Google Ads campaigns that satisfy pre-audit scrutiny
- Position compliance as a premium differentiator in pricing
- Access regulated-sector clients (healthcare, fintech, SaaS) with confidence
- Reduce sales cycle length by pre-empting assurance questions
The 12 modules (with all 144 chapters)
Module 1. Mapping SOC 2 Trust Service Criteria to campaign design
Learn how each Trust Service Criterion (Security, Availability, Confidentiality, etc.) translates into Google Ads structuring principles.
12 chapters in this module
- Control objective alignment
- Campaign segmentation by data sensitivity
- Access controls for ad accounts
- Audit trail requirements
- Client onboarding checklists
- Pre-audit campaign hygiene
- Data handling disclosures
- Compliance-focused KPIs
- Evidence-ready reporting
- Change management workflow
- Vendor risk in ad tech
- Third-party integration review
Module 2. Client acquisition in regulated industries
Position your Google Ads expertise as compliance-enabling, not just performance-driven.
12 chapters in this module
- Fintech client entry points
- Healthcare compliance thresholds
- SaaS audit readiness benchmarks
- Procurement gatekeepers
- Security review processes
- Compliance addenda negotiation
- Assurance-first proposals
- Differentiating beyond CTR
- Pricing for audit readiness
- Case study packaging
- Referenceable outcomes
- Project scope anchoring
Module 3. Campaign design with embedded controls
Build Google Ads campaigns that inherently satisfy SOC 2 evidence requirements.
12 chapters in this module
- Control-by-control campaign layout
- Data access logging standards
- User provisioning templates
- Segregation of duties matrix
- Change approval workflows
- Automated policy enforcement
- Breach detection thresholds
- Incident response triggers
- Retention rule integration
- Encryption confirmation steps
- Vendor audit rights mapping
- Subprocessor transparency
Module 4. Audit-ready documentation framework
Generate client-ready artefacts that survive SSAE 18 scrutiny.
12 chapters in this module
- SoA drafting fundamentals
- Control operating effectiveness
- Evidence retention calendar
- Point-in-time vs period controls
- Management assertion wording
- Independent review prep
- Client walkthrough scripting
- Observation readiness
- Inquiry response templates
- Testing sample selection
- Deficiency remediation path
- Renewal cycle planning
Module 5. Stakeholder communication in compliance contexts
Speak confidently with internal risk teams and client auditors.
12 chapters in this module
- Translating controls to marketing goals
- Risk team alignment tactics
- Audit liaison role definition
- Compliance calendar sync
- Cross-functional RACI
- Escalation protocols
- Evidence request routing
- Control exception reporting
- Policy deviation governance
- Change freeze coordination
- Quarterly attestation prep
- Leadership summary drafting
Module 6. Vendor risk assessment for ad tech stack
Evaluate and document third-party compliance posture.
12 chapters in this module
- Subprocessor inventory
- SCA review process
- Data processing agreement clauses
- BAA applicability
- Right to audit provisions
- Cloud provider evidence
- Ad tech stack mapping
- Shadow tooling risks
- Consent management platforms
- Tag governance
- Data leakage prevention
- Vendor offboarding controls
Module 7. Data governance in campaign operations
Ensure personal and sensitive data handling meets compliance thresholds.
12 chapters in this module
- PII handling policies
- Audience list hygiene
- Customer match protocols
- Conversion API setup
- Data retention rules
- Right to be forgotten process
- Cross-border data flows
- Residency requirements
- Anonymization techniques
- Aggregation thresholds
- Data minimization checks
- Audit log completeness
Module 8. Security monitoring for digital advertising
Implement detection and response aligned with SOC 2.
12 chapters in this module
- Unauthorized access alerts
- Impersonation detection
- Budget anomaly thresholds
- Click fraud correlation
- Malware distribution checks
- Phishing campaign flags
- Geofence breaches
- Login location monitoring
- MFA enforcement
- Session duration alerts
- API call logging
- Configuration drift detection
Module 9. Change management in campaign environments
Institutionalize controlled updates to avoid audit failures.
12 chapters in this module
- Change review board role
- Emergency change process
- Backout procedures
- Pre-production testing
- Peer review requirement
- Documentation sign-off
- Version control integration
- Baseline configuration
- Post-implementation review
- Rollback success metrics
- Change freeze periods
- Audit evidence linking
Module 10. Compliance storytelling for client proposals
Weave SOC 2 readiness into winning narratives.
12 chapters in this module
- Client pain point alignment
- Differentiation from generalists
- Risk reduction framing
- Cost of non-compliance examples
- Trust as conversion driver
- Case study structuring
- Before-and-after compliance
- Third-party validation
- Evidence portfolio
- Client testimonial use
- Competitive displacement
- Long-term partnership pitch
Module 11. Pricing and packaging with compliance value
Capture financial upside from assurance-enabled work.
12 chapters in this module
- Value-based pricing model
- Compliance premium justification
- Tiered offering design
- Renewal cycle optimization
- Upsell trigger identification
- Cross-sell into other channels
- Managed service bundling
- Audit prep add-on
- Evidence reporting as service
- Client education workshops
- Compliance calendar alignment
- Contract term structuring
Module 12. Scaling compliance-ready campaign delivery
Replicate proven SOC 2 alignment across client portfolios.
12 chapters in this module
- Template library creation
- Playbook documentation
- Team onboarding process
- Quality assurance checklist
- Client audit prep automation
- Standard operating procedures
- Knowledge transfer framework
- Compliance KPI dashboard
- Client-specific adaptations
- Framework version control
- Continuous improvement cycle
- Feedback incorporation
How this maps to your situation
- Client acquisition
- Campaign execution
- Audit preparation
- Stakeholder alignment
Before vs. after
Before
Treated as a generalist Google Ads specialist without distinct leverage in regulated client discussions.
After
Positioned as the compliance-aware specialist who wins higher-margin, longer-term engagements in fintech, healthcare, and SaaS.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed for integration into real client work.
If nothing changes
Continuing to compete on bid strategy alone means missing out on growing client budgets that prioritize audit readiness and assurance.
How this compares to the alternatives
Unlike generic Google Ads courses, this program integrates SOC 2 compliance into campaign design, giving you unmatched leverage in regulated sectors.
Frequently asked
Is this course about passing a SOC 2 audit?
No. It’s about designing Google Ads campaigns that align with SOC 2 control expectations, so you can win and deliver higher-margin work in regulated industries.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Do I need prior compliance experience?
No. The course starts from real campaign scenarios and builds compliance understanding contextually.
$199 one-time. Approximately 3 hours per module, designed for integration into real client work..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours