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Pricing Strategies for New Products; A Complete Guide

Pricing Strategies for New Products; A Complete Guide

$199.00
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Pricing Strategies for New Products: A Complete Guide



Course Overview

In this comprehensive course, you'll learn the fundamentals of pricing strategies for new products, from understanding your target market to creating a pricing plan that drives revenue and growth. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and personalized course content
  • Up-to-date and practical information
  • Real-world applications and case studies
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning schedule and user-friendly platform
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Pricing Strategies

  • Defining pricing strategy and its importance
  • Understanding the pricing process
  • Key factors influencing pricing decisions
  • Pricing objectives and strategies

Module 2: Understanding Your Target Market

  • Identifying your target audience
  • Understanding customer needs and preferences
  • Conducting market research and analysis
  • Creating buyer personas

Module 3: Pricing Research and Analysis

  • Conducting pricing research
  • Analyzing competitors' pricing strategies
  • Understanding the price elasticity of demand
  • Using data to inform pricing decisions

Module 4: Pricing Strategies for New Products

  • Penetration pricing strategy
  • Skimming pricing strategy
  • Bundle pricing strategy
  • Value-based pricing strategy

Module 5: Pricing Plan Development

  • Creating a pricing plan
  • Setting pricing goals and objectives
  • Establishing pricing metrics and benchmarks
  • Developing a pricing strategy

Module 6: Pricing Implementation and Management

  • Implementing a pricing strategy
  • Managing pricing across channels and markets
  • Monitoring and adjusting pricing
  • Addressing pricing challenges and opportunities

Module 7: Pricing Analytics and Optimization

  • Using data to optimize pricing
  • Analyzing pricing performance
  • Identifying pricing opportunities and challenges
  • Developing pricing optimization strategies

Module 8: Pricing Ethics and Compliance

  • Understanding pricing ethics and compliance
  • Ensuring pricing transparency and fairness
  • Complying with pricing regulations and laws
  • Addressing pricing-related ethical dilemmas

Module 9: Advanced Pricing Topics

  • Dynamic pricing and price optimization
  • Artificial intelligence and machine learning in pricing
  • Pricing in the digital age
  • Future trends and innovations in pricing

Module 10: Final Project and Certification

  • Completing a comprehensive pricing project
  • Applying course knowledge and skills
  • Receiving a certificate upon completion, issued by The Art of Service
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