Skip to main content
Programmatic Media Buying; A Complete Guide with Practical Tools for Self Assessment

Programmatic Media Buying; A Complete Guide with Practical Tools for Self Assessment

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Programmatic Media Buying: A Complete Guide with Practical Tools for Self Assessment



Course Overview

This comprehensive course is designed to provide a thorough understanding of Programmatic Media Buying, including its principles, strategies, and best practices. Participants will gain hands-on experience with practical tools and techniques to assess their knowledge and skills.



Course Objectives

  • Understand the fundamentals of Programmatic Media Buying
  • Learn how to plan and execute effective Programmatic Media Buying campaigns
  • Gain insights into the latest trends and technologies in Programmatic Media Buying
  • Develop skills in using practical tools for self-assessment and campaign optimization
  • Receive a Certificate upon completion issued by The Art of Service


Course Outline

Module 1: Introduction to Programmatic Media Buying

  • Definition and evolution of Programmatic Media Buying
  • Benefits and challenges of Programmatic Media Buying
  • Key players in the Programmatic Media Buying ecosystem
  • Programmatic Media Buying formats (Display, Video, Mobile, etc.)

Module 2: Programmatic Media Buying Platforms

  • Overview of Demand-Side Platforms (DSPs)
  • Overview of Supply-Side Platforms (SSPs)
  • Overview of Ad Exchanges
  • Comparison of different Programmatic Media Buying platforms

Module 3: Campaign Planning and Setup

  • Defining campaign objectives and targeting strategies
  • Understanding audience data and segmentation
  • Creating effective ad creatives and messaging
  • Setting up campaigns on DSPs and Ad Exchanges

Module 4: Targeting and Optimization

  • Understanding targeting options (Contextual, Behavioral, etc.)
  • Using data and analytics for campaign optimization
  • Retargeting and lookalike targeting strategies
  • Frequency capping and ad rotation

Module 5: Ad Verification and Brand Safety

  • Understanding ad verification and its importance
  • Brand safety and ad fraud prevention
  • Tools and technologies for ad verification and brand safety
  • Best practices for ensuring brand safety

Module 6: Measuring and Evaluating Campaign Performance

  • Understanding key performance indicators (KPIs) for Programmatic Media Buying
  • Using data and analytics to measure campaign performance
  • Attribution modeling and its importance
  • Optimizing campaigns for better ROI

Module 7: Advanced Programmatic Media Buying Strategies

  • Using machine learning and AI in Programmatic Media Buying
  • Header bidding and its impact on Programmatic Media Buying
  • Private marketplaces and their benefits
  • Programmatic Media Buying for niche audiences

Module 8: Practical Tools for Self Assessment

  • Using spreadsheets for campaign planning and optimization
  • Utilizing online tools for ad verification and brand safety
  • Leveraging data and analytics platforms for campaign measurement
  • Hands-on exercises for self-assessment and skill-building

Module 9: Case Studies and Group Discussions

  • Real-world examples of successful Programmatic Media Buying campaigns
  • Group discussions on campaign strategies and challenges
  • Sharing of best practices and lessons learned


Course Features

  • Interactive and engaging content
  • Practical tools and techniques for self-assessment
  • Comprehensive and up-to-date coverage of Programmatic Media Buying
  • Personalized learning experience
  • Expert instructors with industry experience
  • Certificate upon completion issued by The Art of Service
  • Flexible learning options
  • User-friendly and mobile-accessible course platform
  • Community-driven discussion forums
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking


What to Expect Upon Completion

Upon completing this course, participants will receive a Certificate issued by The Art of Service, demonstrating their expertise in Programmatic Media Buying. They will also have gained practical skills and knowledge to plan and execute effective Programmatic Media Buying campaigns, and be able to assess their own skills and knowledge using the practical tools provided.

,
!