Rebranding Toolkit

Save time, empower your teams and effectively upgrade your processes with access to this practical Rebranding Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Rebranding related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Rebranding specific requirements:

STEP 1: Get your bearings

Start with...


• The latest quick edition of the Rebranding Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.


Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…


• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation


Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 997 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Rebranding improvements can be made.

Examples; 10 of the 997 standard requirements:


1. Do you have any plans to redesign your site, rename your website, rebrand your business, or move to a new business address in the foreseeable future?
   
   

2. How do you better utilize profit adding services as protection plans to stay competitive, stay profitable, and provide a better customer experience?
   
   

3. How can a brand dramatically change an unwanted image by challenging the stereotypical perceptions of the brand by adding an element of surprise?
   
   

4. How can a successful rebranding strategy be developed and implemented in order to improve your organizations image and attract new customers?
   
   

5. How do you receive input from customers on your organizations services, staff or other issues concerning your relationship with customers?
   
   

6. Does rebranding strategy only focuses on improvement of product physical appearance with less concern for consumer acceptability?
   
   

7. Did you ever feel the need to rebrand your organization in order to gain competitive advantage or reach new audiences?
   
   

8. Does rebranding activity and strategy affect organization performance in terms of market share and customer retention?
   
   

9. Do you understand the decision making process of your customers organizations and how to reach decision makers?
   
   

10. Does your brand message align with the messaging approach used by your sales people and customer facing staff?
    
    


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:


• The workbook is the latest in-depth complete edition of the Rebranding book in PDF containing 997 requirements, which criteria correspond to the criteria in...


Your Rebranding self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:


• The Self-Assessment Excel Dashboard; with the Rebranding Self-Assessment and Scorecard you will develop a clear picture of which Rebranding areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Rebranding Self-Assessment

• Is secure: Ensures offline data protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:



STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Rebranding projects with the 62 implementation resources:


• 62 step-by-step Rebranding Project Management Form Templates covering over 1500 Rebranding project requirements and success criteria:


Examples; 10 of the check box criteria:


1. Procurement Management Plan: If independent estimates will be needed as evaluation criteria, who will prepare them and when?
   
   

2. Initiating Process Group: The process to Manage Stakeholders is part of which process group?
   
   

3. Monitoring and Controlling Process Group: In what way has the program come up with innovative measures for problem-solving?
   
   

4. Requirements Management Plan: Define the help desk model. who will take full responsibility?
   
   

5. Change Request: Is it feasible to use requirements attributes as predictors of reliability?
   
   

6. Probability and Impact Matrix: Have top software and customer managers formally committed to support the Rebranding project?
   
   

7. Probability and Impact Matrix: What is the level of commitment and professionalism?
   
   

8. Stakeholder Management Plan: Are the Rebranding project team members located locally to the users/stakeholders?
   
   

9. Activity Duration Estimates: Does a process exist to formally recognize new Rebranding projects?
   
   

10. Procurement Management Plan: Is it possible to track all classes of Rebranding project work (e.g. scheduled, un-scheduled, defect repair, etc.)?


 
Step-by-step and complete Rebranding Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


• 1.1 Rebranding project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


• 2.1 Rebranding project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Rebranding project Scope Statement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Rebranding project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan


3.0 Executing Process Group:


• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8 Team Performance Assessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:


• 4.1 Rebranding project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance


5.0 Closing Process Group:


• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Rebranding project or Phase Close-Out

• 5.4 Lessons Learned


Results

With this Three Step process you will have all the tools you need for any Rebranding project with this in-depth Rebranding Toolkit.

In using the Toolkit you will be better able to:


• Diagnose Rebranding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based best practice strategies aligned with overall goals

• Integrate recent advances in Rebranding and put process design strategies into practice according to best practice guidelines


Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Rebranding investments work better.

This Rebranding All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.