Attention all risk management professionals and businesses!
Are you tired of spending endless hours trying to determine the right questions to ask when it comes to assessing your reputation risk and key risk indicators? Look no further because we have the perfect solution for you.
Introducing our Reputation Risk and Key Risk Indicator Knowledge Base - your ultimate tool for identifying and managing your risks effectively.
Our dataset consists of 1552 prioritized requirements, solutions, benefits, results, and real-life case studies/use cases to guide you in your risk assessment process.
What sets our Knowledge Base apart from other products on the market is its efficiency.
Our team of experts has meticulously curated the most important questions to ask, taking into consideration urgency and scope.
This means that you can save time and resources by having access to the most relevant information at your fingertips.
But that′s not all, our Knowledge Base also surpasses competitors and alternatives in terms of its comprehensiveness and user-friendliness.
Unlike other products that only offer generic information, our dataset is specifically designed for professionals like you who need a comprehensive understanding of reputation risk and key risk indicators.
Plus, our product is affordable and can easily be used by individuals or teams.
With our Reputation Risk and Key Risk Indicator Knowledge Base, you can easily implement risk management strategies, identify potential areas of concern, and make informed decisions to protect your reputation and business.
You′ll also have access to valuable research and insights on reputation risk and key risk indicators to stay ahead of the game.
Don′t let the fear of reputational damage hold your business back any longer.
Take advantage of our Reputation Risk and Key Risk Indicator Knowledge Base and gain a competitive edge in today′s dynamic market.
Our cost-effective solution offers a range of benefits for businesses of all sizes, making it a must-have resource for risk management professionals.
So why wait? Invest in our Reputation Risk and Key Risk Indicator Knowledge Base and see the results for yourself.
With detailed product specifications and a clear description of what it can do for you, there′s no reason not to give it a try.
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What is the extent of the gap between current performance and the threshold of performance required to attain your strategic objectives? What would the effect be on your clients and your reputation if you were unable to do your regular work? Do the cots vendors have and established reputation of delivering quality product on time?
Reputation Risk
Reputation risk is the potential harm to a company′s image and standing in the eyes of stakeholders, caused by a wide discrepancy between its current performance and the level needed to achieve strategic goals.
1. Conduct regular audits to evaluate performance and identify areas for improvement.
Benefits: Allows for proactive management of reputation risk, helps set achievable performance goals.
2. Implement a crisis management plan to effectively handle any potential reputation threats.
Benefits: Provides a clear protocol for addressing negative events and minimizing impact on reputation.
3. Utilize customer feedback to monitor satisfaction and address any issues promptly.
Benefits: Allows for early detection of potential reputation risk and the chance to improve customer perception.
4. Establish strong communication channels to transparently address any concerns or criticisms.
Benefits: Builds trust with stakeholders and shows a commitment to addressing potential reputation risks.
5. Regularly review and update company values and standards to ensure alignment with strategic objectives.
Benefits: Helps prevent potential reputation risks by promoting ethical and responsible practices.
6. Train employees on proper conduct and how their actions can impact the company′s reputation.
Benefits: Reduces the likelihood of reputation risk by promoting a culture of responsibility and accountability.
7. Monitor social media and online platforms for any negative comments or reviews and address them promptly.
Benefits: Allows for timely response to potential reputation risks and shows a commitment to addressing customer concerns.
8. Develop and maintain positive relationships with key stakeholders, such as investors and community leaders.
Benefits: Can help mitigate potential reputation risks through strong support from key stakeholders.
CONTROL QUESTION: What is the extent of the gap between current performance and the threshold of performance required to attain the strategic objectives?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our goal for reputation risk is to be recognized as the industry leader in mitigating and managing reputation challenges. To achieve this, we will have completely closed the gap between our current performance and the threshold of performance required to attain our strategic objectives.
Our key indicators of success will include a significantly lower incidence of reputation-damaging incidents, as well as a strong reputation resilience and recovery rate in the face of any challenges. We will have a comprehensive and robust reputation risk management system in place, with continuous monitoring and proactive mitigation strategies.
Additionally, we aim to have established ourselves as thought leaders in the field of reputation risk, regularly providing insights and best practices to other organizations. Our brand will be synonymous with trust, ethical behavior, and responsible business practices.
To reach this BHAG, we will invest in the latest technology and tools, continuously train and develop our employees, and build strong partnerships with industry experts and stakeholders. We will also strive to consistently exceed customer expectations, maintain open and transparent communication, and uphold high ethical standards in all aspects of our operations.
Reaching this goal will not only secure our own organization’s reputation, but also contribute to the overall improvement and resilience of the industry’s reputation as a whole. We are committed to taking bold and innovative steps to achieve this BHAG and solidify our position as the global leader in reputation risk management.
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Client Situation:
ABC Corporation is a multinational conglomerate that operates in multiple industries, including technology, healthcare, and manufacturing. With a global presence, the company has established a strong reputation for innovation, quality, and reliability. However, in recent years, the company has been facing increasing challenges in maintaining its reputation as it expands into new markets and faces criticism from stakeholders.
As part of its growth strategy, ABC Corporation has set ambitious strategic objectives, including expanding its market share, increasing profitability, and becoming a leader in sustainability practices. However, the company has been struggling to achieve these objectives due to its tarnished reputation. Stakeholders have raised concerns about the company′s environmental impact, labor practices, and ethical standards, which have significantly affected the company′s public image and stakeholder trust.
Consulting Methodology:
The consulting team at Reputation Risk Consulting (RRC) was engaged by ABC Corporation to conduct an in-depth analysis of their current reputation performance and identify the gap between their current performance and the threshold required to achieve their strategic objectives. The consulting methodology adopted by RRC consisted of the following steps:
1. Gathering Data: The first step was to collect data from various sources, including internal documents, media coverage, social media, and stakeholder perceptions. This data provided insights into the current perception of ABC Corporation′s reputation among its stakeholders.
2. Identifying Strategic Objectives: The next step was to identify ABC Corporation′s strategic objectives and understand how their reputation could impact their achievement. This involved reviewing the company′s annual reports, mission statements, and other strategic documents to understand their goals and objectives.
3. Benchmarking: RRC conducted a benchmarking analysis to compare ABC Corporation′s reputation performance with its competitors. This helped in identifying areas where the company was lagging behind and where it could improve to meet its strategic objectives.
4. Gap Analysis: Based on the benchmarking analysis, RRC conducted a gap analysis to determine the extent of the gap between ABC Corporation′s current reputation performance and the level of performance required to achieve its strategic objectives. This involved identifying specific areas of reputation risk and their potential impact on the company′s objectives.
5. Root Cause Analysis: To further understand the underlying factors contributing to the reputation gap, RRC conducted a root cause analysis. This involved analyzing the data collected in the first step and conducting interviews with key stakeholders to identify the root causes of reputation risk.
Deliverables:
Based on the above methodology, RRC delivered the following:
1. Reputation Risk Assessment Report: This report provided an in-depth analysis of ABC Corporation′s current reputation performance and the gap between their current performance and the threshold required to achieve their strategic objectives.
2. Gap Analysis Report: The gap analysis report identified specific areas of reputation risk and their potential impact on the company′s objectives. It also included recommendations for closing the reputation gap.
3. Root Cause Analysis Report: This report identified the root causes of reputation risk and provided recommendations for addressing them.
Implementation Challenges:
One of the major challenges faced during the engagement was obtaining reliable data from external sources. As reputation is based on perceptions, it is challenging to collect accurate and unbiased data. Additionally, gaining access to sensitive information from the company′s stakeholders, such as employees and customers, was also a challenge.
Another significant challenge was aligning the company′s internal communications with their strategic objectives. Stakeholder perception plays a crucial role in maintaining a company′s reputation, and inconsistent internal and external messaging can have a negative impact on this perception.
KPIs:
To measure the success of the engagement, RRC established the following KPIs:
1. Reputation Performance Score: A numerical score was assigned to ABC Corporation′s reputation performance before and after the engagement. The goal was to reduce the reputation gap and improve the score.
2. Stakeholder Perception Survey: A survey was conducted among key stakeholders to gauge their perception of the company′s reputation before and after the engagement. The aim was to improve stakeholder trust and confidence in the company.
3. Media Coverage: RRC tracked media coverage of ABC Corporation before and after the engagement to analyze any changes in the tone and sentiment towards the company.
Management Considerations:
The following are some management considerations for ABC Corporation to maintain and improve their reputation performance:
1. Establish a Reputation Management Team: ABC Corporation should establish a cross-functional team responsible for managing their reputation. This team should include members from various departments, such as communications, marketing, HR, and operations, to ensure a holistic approach to reputation management.
2. Align Internal and External Communications: Consistency in messaging is crucial in maintaining a strong reputation. ABC Corporation should ensure that its internal and external communications are aligned with the company′s values and strategic objectives.
3. Continuous Monitoring: Reputation cannot be fixed overnight; it requires continuous monitoring of stakeholder perceptions and addressing any issues promptly. ABC Corporation should have a system in place to monitor their reputation performance and take corrective actions when necessary.
Conclusion:
In conclusion, the gap between ABC Corporation′s current reputation performance and the threshold required to achieve their strategic objectives is significant. However, by utilizing the insights and recommendations provided by RRC, the company can work towards bridging this gap and safeguarding their reputation. Reputation risk is an ongoing challenge for all organizations, and it is crucial for companies to proactively manage their reputation to achieve their business objectives in the long-term.
Citations:
1. The Top 10 Risks Facing Global Businesses. Ernst & Young, 2019. www.ey.com/en_gl/2019_Global_GSRR_Top_10_business_risks.
2. Garrido, Lucia Isabel, et al. Integrating Risk and Reputation Management: A Multidisciplinary Approach. Journal of Risk Research, vol. 23, no. 8, 2020, pp. 995–1012., doi:10.1080/13669877.2019.1668762.
3. Reputation Risk Management: A Framework for Managing Reputation Risk. Deloitte, 2016. www2.deloitte.com/us/en/pages/risk/articles/reputation-risk-management.html.
4. Stakeholder Research on Corporate Responsibility Issues. Reputation Institute, 2019. www.reputationinstitute.com/research/stakeholder-research-on-corporate-responsibility-issues.
5. The State of Corporate Reputation in 2020. Reputation Institute, 2020. www.reputationinstitute.com/thought-leadership/country-reptrak.
6. The 7 Elements of Effective Reputation Management. Harvard Business Review, 2020. hbr.org/2020/01/the-7-elements-of-effective-reputation-management.
Are you tired of spending endless hours trying to determine the right questions to ask when it comes to assessing your reputation risk and key risk indicators? Look no further because we have the perfect solution for you.
Introducing our Reputation Risk and Key Risk Indicator Knowledge Base - your ultimate tool for identifying and managing your risks effectively.
Our dataset consists of 1552 prioritized requirements, solutions, benefits, results, and real-life case studies/use cases to guide you in your risk assessment process.
What sets our Knowledge Base apart from other products on the market is its efficiency.
Our team of experts has meticulously curated the most important questions to ask, taking into consideration urgency and scope.
This means that you can save time and resources by having access to the most relevant information at your fingertips.
But that′s not all, our Knowledge Base also surpasses competitors and alternatives in terms of its comprehensiveness and user-friendliness.
Unlike other products that only offer generic information, our dataset is specifically designed for professionals like you who need a comprehensive understanding of reputation risk and key risk indicators.
Plus, our product is affordable and can easily be used by individuals or teams.
With our Reputation Risk and Key Risk Indicator Knowledge Base, you can easily implement risk management strategies, identify potential areas of concern, and make informed decisions to protect your reputation and business.
You′ll also have access to valuable research and insights on reputation risk and key risk indicators to stay ahead of the game.
Don′t let the fear of reputational damage hold your business back any longer.
Take advantage of our Reputation Risk and Key Risk Indicator Knowledge Base and gain a competitive edge in today′s dynamic market.
Our cost-effective solution offers a range of benefits for businesses of all sizes, making it a must-have resource for risk management professionals.
So why wait? Invest in our Reputation Risk and Key Risk Indicator Knowledge Base and see the results for yourself.
With detailed product specifications and a clear description of what it can do for you, there′s no reason not to give it a try.
Don′t let reputation risk be your downfall - choose our Knowledge Base and safeguard your business today!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1552 prioritized Reputation Risk requirements. - Extensive coverage of 183 Reputation Risk topic scopes.
- In-depth analysis of 183 Reputation Risk step-by-step solutions, benefits, BHAGs.
- Detailed examination of 183 Reputation Risk case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Control Environment, Cost Control, Hub Network, Continual Improvement, Auditing Capabilities, Performance Analysis, Project Risk Management, Change Initiatives, Omnichannel Model, Regulatory Changes, Risk Intelligence, Operations Risk, Quality Control, Process KPIs, Inherent Risk, Digital Transformation, ESG Risks, Environmental Risks, Production Hubs, Process Improvement, Talent Management, Problem Solution Fit, Meaningful Innovation, Continuous Auditing, Compliance Deficiencies, Vendor Screening, Performance Measurement, Organizational Objectives, Product Development, Treat Brand, Business Process Redesign, Incident Response, Risk Registers, Operational Risk Management, Process Effectiveness, Crisis Communication, Asset Control, Market forecasting, Third Party Risk, Omnichannel System, Risk Profiling, Risk Assessment, Organic Revenue, Price Pack, Focus Strategy, Business Rules Rule Management, Pricing Actions, Risk Performance Indicators, Detailed Strategies, Credit Risk, Scorecard Indicator, Quality Inspection, Crisis Management, Regulatory Requirements, Information Systems, Mitigation Strategies, Resilience Planning, Channel Risks, Risk Governance, Supply Chain Risks, Compliance Risk, Risk Management Reporting, Operational Efficiency, Risk Repository, Data Backed, Risk Landscape, Price Realization, Risk Mitigation, Portfolio Risk, Data Quality, Cost Benefit Analysis, Innovation Center, Market Development, Team Members, COSO, Business Interruption, Grocery Stores, Risk Response Planning, Key Result Indicators, Risk Management, Marketing Risks, Supply Chain Resilience, Disaster Preparedness, Key Risk Indicator, Insurance Evaluation, Existing Hubs, Compliance Management, Performance Monitoring, Efficient Frontier, Strategic Planning, Risk Appetite, Emerging Risks, Risk Culture, Risk Information System, Cybersecurity Threats, Dashboards Reporting, Vendor Financing, Fraud Risks, Credit Ratings, Privacy Regulations, Economic Volatility, Market Volatility, Vendor Management, Sustainability Risks, Risk Dashboard, Internal Controls, Financial Risk, Continued Focus, Organic Structure, Financial Reporting, Price Increases, Fraud Risk Management, Cyber Risk, Macro Environment, Compliance failures, Human Error, Disaster Recovery, Monitoring Industry Trends, Discretionary Spending, Governance risk indicators, Strategy Delivered, Compliance Challenges, Reputation Management, Key Performance Indicator, Streaming Services, Board Composition, Organizational Structure, Consistency In Reporting, Loyalty Program, Credit Exposure, Enhanced Visibility, Audit Findings, Enterprise Risk Management, Business Continuity, Metrics Dashboard, Loss reserves, Manage Labor, Performance Targets, Technology Risk, Data Management, Technology Regulation, Job Board, Organizational Culture, Third Party Relationships, Omnichannel Delivered, Threat Intelligence, Business Strategy, Portfolio Performance, Inventory Forecasting, Vendor Risk Management, Leading With Impact, Investment Risk, Legal And Ethical Risks, Expected Cash Flows, Board Oversight, Non Compliance Risks, Quality Assurance, Business Forecasting, New Hubs, Internal Audits, Grow Points, Strategic Partnerships, Security Architecture, Emerging Technologies, Geopolitical Risks, Risk Communication, Compliance Programs, Fraud Prevention, Reputation Risk, Governance Structure, Change Approval Board, IT Staffing, Consumer Demand, Customer Loyalty, Omnichannel Strategy, Strategic Risk, Data Privacy, Different Channels, Business Continuity Planning, Competitive Landscape, DFD Model, Information Security, Optimization Program
Reputation Risk Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Reputation Risk
Reputation risk is the potential harm to a company′s image and standing in the eyes of stakeholders, caused by a wide discrepancy between its current performance and the level needed to achieve strategic goals.
1. Conduct regular audits to evaluate performance and identify areas for improvement.
Benefits: Allows for proactive management of reputation risk, helps set achievable performance goals.
2. Implement a crisis management plan to effectively handle any potential reputation threats.
Benefits: Provides a clear protocol for addressing negative events and minimizing impact on reputation.
3. Utilize customer feedback to monitor satisfaction and address any issues promptly.
Benefits: Allows for early detection of potential reputation risk and the chance to improve customer perception.
4. Establish strong communication channels to transparently address any concerns or criticisms.
Benefits: Builds trust with stakeholders and shows a commitment to addressing potential reputation risks.
5. Regularly review and update company values and standards to ensure alignment with strategic objectives.
Benefits: Helps prevent potential reputation risks by promoting ethical and responsible practices.
6. Train employees on proper conduct and how their actions can impact the company′s reputation.
Benefits: Reduces the likelihood of reputation risk by promoting a culture of responsibility and accountability.
7. Monitor social media and online platforms for any negative comments or reviews and address them promptly.
Benefits: Allows for timely response to potential reputation risks and shows a commitment to addressing customer concerns.
8. Develop and maintain positive relationships with key stakeholders, such as investors and community leaders.
Benefits: Can help mitigate potential reputation risks through strong support from key stakeholders.
CONTROL QUESTION: What is the extent of the gap between current performance and the threshold of performance required to attain the strategic objectives?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our goal for reputation risk is to be recognized as the industry leader in mitigating and managing reputation challenges. To achieve this, we will have completely closed the gap between our current performance and the threshold of performance required to attain our strategic objectives.
Our key indicators of success will include a significantly lower incidence of reputation-damaging incidents, as well as a strong reputation resilience and recovery rate in the face of any challenges. We will have a comprehensive and robust reputation risk management system in place, with continuous monitoring and proactive mitigation strategies.
Additionally, we aim to have established ourselves as thought leaders in the field of reputation risk, regularly providing insights and best practices to other organizations. Our brand will be synonymous with trust, ethical behavior, and responsible business practices.
To reach this BHAG, we will invest in the latest technology and tools, continuously train and develop our employees, and build strong partnerships with industry experts and stakeholders. We will also strive to consistently exceed customer expectations, maintain open and transparent communication, and uphold high ethical standards in all aspects of our operations.
Reaching this goal will not only secure our own organization’s reputation, but also contribute to the overall improvement and resilience of the industry’s reputation as a whole. We are committed to taking bold and innovative steps to achieve this BHAG and solidify our position as the global leader in reputation risk management.
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Reputation Risk Case Study/Use Case example - How to use:
Client Situation:
ABC Corporation is a multinational conglomerate that operates in multiple industries, including technology, healthcare, and manufacturing. With a global presence, the company has established a strong reputation for innovation, quality, and reliability. However, in recent years, the company has been facing increasing challenges in maintaining its reputation as it expands into new markets and faces criticism from stakeholders.
As part of its growth strategy, ABC Corporation has set ambitious strategic objectives, including expanding its market share, increasing profitability, and becoming a leader in sustainability practices. However, the company has been struggling to achieve these objectives due to its tarnished reputation. Stakeholders have raised concerns about the company′s environmental impact, labor practices, and ethical standards, which have significantly affected the company′s public image and stakeholder trust.
Consulting Methodology:
The consulting team at Reputation Risk Consulting (RRC) was engaged by ABC Corporation to conduct an in-depth analysis of their current reputation performance and identify the gap between their current performance and the threshold required to achieve their strategic objectives. The consulting methodology adopted by RRC consisted of the following steps:
1. Gathering Data: The first step was to collect data from various sources, including internal documents, media coverage, social media, and stakeholder perceptions. This data provided insights into the current perception of ABC Corporation′s reputation among its stakeholders.
2. Identifying Strategic Objectives: The next step was to identify ABC Corporation′s strategic objectives and understand how their reputation could impact their achievement. This involved reviewing the company′s annual reports, mission statements, and other strategic documents to understand their goals and objectives.
3. Benchmarking: RRC conducted a benchmarking analysis to compare ABC Corporation′s reputation performance with its competitors. This helped in identifying areas where the company was lagging behind and where it could improve to meet its strategic objectives.
4. Gap Analysis: Based on the benchmarking analysis, RRC conducted a gap analysis to determine the extent of the gap between ABC Corporation′s current reputation performance and the level of performance required to achieve its strategic objectives. This involved identifying specific areas of reputation risk and their potential impact on the company′s objectives.
5. Root Cause Analysis: To further understand the underlying factors contributing to the reputation gap, RRC conducted a root cause analysis. This involved analyzing the data collected in the first step and conducting interviews with key stakeholders to identify the root causes of reputation risk.
Deliverables:
Based on the above methodology, RRC delivered the following:
1. Reputation Risk Assessment Report: This report provided an in-depth analysis of ABC Corporation′s current reputation performance and the gap between their current performance and the threshold required to achieve their strategic objectives.
2. Gap Analysis Report: The gap analysis report identified specific areas of reputation risk and their potential impact on the company′s objectives. It also included recommendations for closing the reputation gap.
3. Root Cause Analysis Report: This report identified the root causes of reputation risk and provided recommendations for addressing them.
Implementation Challenges:
One of the major challenges faced during the engagement was obtaining reliable data from external sources. As reputation is based on perceptions, it is challenging to collect accurate and unbiased data. Additionally, gaining access to sensitive information from the company′s stakeholders, such as employees and customers, was also a challenge.
Another significant challenge was aligning the company′s internal communications with their strategic objectives. Stakeholder perception plays a crucial role in maintaining a company′s reputation, and inconsistent internal and external messaging can have a negative impact on this perception.
KPIs:
To measure the success of the engagement, RRC established the following KPIs:
1. Reputation Performance Score: A numerical score was assigned to ABC Corporation′s reputation performance before and after the engagement. The goal was to reduce the reputation gap and improve the score.
2. Stakeholder Perception Survey: A survey was conducted among key stakeholders to gauge their perception of the company′s reputation before and after the engagement. The aim was to improve stakeholder trust and confidence in the company.
3. Media Coverage: RRC tracked media coverage of ABC Corporation before and after the engagement to analyze any changes in the tone and sentiment towards the company.
Management Considerations:
The following are some management considerations for ABC Corporation to maintain and improve their reputation performance:
1. Establish a Reputation Management Team: ABC Corporation should establish a cross-functional team responsible for managing their reputation. This team should include members from various departments, such as communications, marketing, HR, and operations, to ensure a holistic approach to reputation management.
2. Align Internal and External Communications: Consistency in messaging is crucial in maintaining a strong reputation. ABC Corporation should ensure that its internal and external communications are aligned with the company′s values and strategic objectives.
3. Continuous Monitoring: Reputation cannot be fixed overnight; it requires continuous monitoring of stakeholder perceptions and addressing any issues promptly. ABC Corporation should have a system in place to monitor their reputation performance and take corrective actions when necessary.
Conclusion:
In conclusion, the gap between ABC Corporation′s current reputation performance and the threshold required to achieve their strategic objectives is significant. However, by utilizing the insights and recommendations provided by RRC, the company can work towards bridging this gap and safeguarding their reputation. Reputation risk is an ongoing challenge for all organizations, and it is crucial for companies to proactively manage their reputation to achieve their business objectives in the long-term.
Citations:
1. The Top 10 Risks Facing Global Businesses. Ernst & Young, 2019. www.ey.com/en_gl/2019_Global_GSRR_Top_10_business_risks.
2. Garrido, Lucia Isabel, et al. Integrating Risk and Reputation Management: A Multidisciplinary Approach. Journal of Risk Research, vol. 23, no. 8, 2020, pp. 995–1012., doi:10.1080/13669877.2019.1668762.
3. Reputation Risk Management: A Framework for Managing Reputation Risk. Deloitte, 2016. www2.deloitte.com/us/en/pages/risk/articles/reputation-risk-management.html.
4. Stakeholder Research on Corporate Responsibility Issues. Reputation Institute, 2019. www.reputationinstitute.com/research/stakeholder-research-on-corporate-responsibility-issues.
5. The State of Corporate Reputation in 2020. Reputation Institute, 2020. www.reputationinstitute.com/thought-leadership/country-reptrak.
6. The 7 Elements of Effective Reputation Management. Harvard Business Review, 2020. hbr.org/2020/01/the-7-elements-of-effective-reputation-management.
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