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SALES ENABLEMENT COMPLETE SELF-ASSESSMENT GUIDE

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SALES ENABLEMENT COMPLETE SELF-ASSESSMENT GUIDE



Course Overview

This comprehensive course is designed to equip sales professionals with the knowledge, skills, and best practices necessary to excel in sales enablement. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Curriculum

The course is organized into the following chapters and topics:

Chapter 1: Sales Enablement Fundamentals

  • Defining Sales Enablement: Understanding the concept, importance, and benefits of sales enablement
  • Sales Enablement Roles and Responsibilities: Exploring the various roles and responsibilities within sales enablement
  • Sales Enablement Maturity Model: Assessing the maturity of sales enablement within an organization

Chapter 2: Understanding the Sales Process

  • Sales Process Mapping: Identifying and mapping the sales process to enable effective sales enablement
  • Sales Cycle Analysis: Analyzing the sales cycle to identify areas for improvement
  • Buyer Persona Development: Creating buyer personas to inform sales enablement strategies

Chapter 3: Content Strategy for Sales Enablement

  • Content Types for Sales Enablement: Exploring the various content types used in sales enablement
  • Content Creation and Curation: Strategies for creating and curating high-quality content for sales enablement
  • Content Management Systems: Understanding the role of content management systems in sales enablement

Chapter 4: Sales Enablement Technology

  • Sales Enablement Platforms: Overview of sales enablement platforms and their capabilities
  • Sales Analytics and Reporting: Using data and analytics to inform sales enablement strategies
  • Integration with CRM and Other Systems: Integrating sales enablement technology with CRM and other systems

Chapter 5: Sales Enablement Best Practices

  • Aligning Sales and Marketing: Strategies for aligning sales and marketing teams
  • Measuring Sales Enablement Effectiveness: Metrics and KPIs for measuring sales enablement effectiveness
  • Continuous Improvement: Strategies for continuously improving sales enablement

Chapter 6: Implementing Sales Enablement

  • Developing a Sales Enablement Strategy: Creating a comprehensive sales enablement strategy
  • Change Management: Managing change within the sales organization
  • Rolling Out Sales Enablement: Strategies for rolling out sales enablement across the organization

Chapter 7: Advanced Sales Enablement Topics

  • Personalization in Sales Enablement: Strategies for personalizing sales enablement
  • Account-Based Sales Enablement: Enabling sales teams for account-based selling
  • Sales Enablement for Complex Sales: Strategies for sales enablement in complex sales environments

Chapter 8: Case Studies and Group Discussions

  • Real-World Sales Enablement Examples: Examining real-world sales enablement examples
  • Group Discussions: Participating in group discussions to share experiences and best practices


Course Features

  • Interactive and Engaging: Interactive lessons, quizzes, and exercises to keep participants engaged
  • Comprehensive and Up-to-Date: Comprehensive coverage of sales enablement topics and best practices
  • Personalized Learning: Personalized learning paths to accommodate different learning styles
  • Practical and Real-World: Practical, real-world examples and case studies to illustrate key concepts
  • Expert Instructors: Expert instructors with extensive experience in sales enablement
  • Certification: Certificate upon completion issued by The Art of Service
  • Flexible Learning: Flexible learning options to accommodate different schedules and learning styles
  • User-Friendly and Mobile-Accessible: User-friendly and mobile-accessible course platform
  • Community-Driven: Community-driven discussion forums to facilitate collaboration and knowledge-sharing
  • Actionable Insights: Actionable insights and takeaways to apply to real-world sales enablement challenges
  • Hands-On Projects: Hands-on projects and exercises to apply sales enablement concepts
  • Bite-Sized Lessons: Bite-sized lessons to facilitate learning and retention
  • Lifetime Access: Lifetime access to course materials and updates
  • Gamification: Gamification elements to enhance engagement and motivation
  • Progress Tracking: Progress tracking to monitor participant progress


What to Expect

Upon completing this course, participants will have a comprehensive understanding of sales enablement and be equipped with the knowledge, skills, and best practices necessary to excel in sales enablement. Participants will receive a certificate issued by The Art of Service upon completion.

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