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Salesforce Marketing Cloud Implementation and Administration Mastery

Salesforce Marketing Cloud Implementation and Administration Mastery

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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30-day money-back guarantee — no questions asked
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Salesforce Marketing Cloud Implementation and Administration Mastery Course Curriculum



Course Overview

This comprehensive course is designed to equip participants with the knowledge and skills required to implement and administer Salesforce Marketing Cloud effectively. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Outline

The course is divided into 8 modules, covering over 80 topics, to ensure a thorough understanding of Salesforce Marketing Cloud.

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud: Understanding the platform, its features, and benefits
  • History and Evolution of Marketing Cloud
  • Key Components of Marketing Cloud: Email, Mobile, Social, Advertising, and more
  • Setting up a Marketing Cloud Account: Initial configuration and setup
  • Understanding Marketing Cloud Editions and Licensing

Module 2: Email Studio

  • Email Studio Fundamentals: Creating and sending emails, email templates, and content management
  • Email Content Creation: HTML, CSS, and AMPscript
  • Email Personalization: Using data and personalization strings
  • Email Testing and Validation: Ensuring deliverability and rendering
  • Email Tracking and Reporting: Understanding email metrics and analytics

Module 3: Mobile Studio

  • Mobile Studio Overview: Understanding Mobile Studio and its capabilities
  • Mobile Message Types: SMS, MMS, and Push Notifications
  • Mobile Message Content Creation: Creating engaging mobile content
  • Mobile Subscriber Management: Managing mobile subscribers and preferences
  • Mobile Analytics: Understanding mobile metrics and reporting

Module 4: Social Studio and Advertising

  • Social Studio Fundamentals: Understanding Social Studio and its features
  • Social Listening and Monitoring: Tracking social conversations
  • Social Publishing and Scheduling: Publishing content across social channels
  • Social Advertising: Creating and managing social ads
  • Social Analytics: Understanding social metrics and reporting

Module 5: Data Management and Segmentation

  • Data Management Overview: Understanding data management in Marketing Cloud
  • Data Extensions: Creating and managing data extensions
  • Subscriber Management: Managing subscribers and subscriber data
  • Segmentation: Creating and managing segments
  • Data Quality and Hygiene: Ensuring data accuracy and integrity

Module 6: Automation and Journey Builder

  • Automation Studio Overview: Understanding Automation Studio and its capabilities
  • Creating Automations: Building automations using data and activities
  • Journey Builder Fundamentals: Understanding Journey Builder and its features
  • Creating Journeys: Designing and building customer journeys
  • Journey Analytics: Understanding journey metrics and reporting

Module 7: Reporting and Analytics

  • Reporting and Analytics Overview: Understanding reporting and analytics in Marketing Cloud
  • Creating Reports: Building reports using data and metrics
  • Data Views: Understanding data views and their applications
  • Analytics Builder: Using Analytics Builder for advanced analytics
  • Einstein Analytics: Understanding Einstein Analytics and its capabilities

Module 8: Implementation and Administration

  • Implementation Best Practices: Planning and executing a successful implementation
  • Administration Overview: Understanding administration tasks and responsibilities
  • Configuring Marketing Cloud: Configuring account settings and features
  • Managing Users and Roles: Managing user access and permissions
  • Security and Compliance: Ensuring security and compliance in Marketing Cloud


Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Practical, real-world applications
  • Expert instructors with extensive experience
  • Certificate upon completion issued by The Art of Service
  • Flexible learning: learn at your own pace
  • User-friendly and mobile-accessible platform
  • Community-driven: connect with peers and instructors
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking


What to Expect Upon Completion

Upon completing the Salesforce Marketing Cloud Implementation and Administration Mastery course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise and knowledge in implementing and administering Salesforce Marketing Cloud.

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