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Salesforce Marketing Cloud Implementation Checklist and Self-Assessment Mastery

Salesforce Marketing Cloud Implementation Checklist and Self-Assessment Mastery

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Salesforce Marketing Cloud Implementation Checklist and Self-Assessment Mastery Course Curriculum

Welcome to the Salesforce Marketing Cloud Implementation Checklist and Self-Assessment Mastery course, where you'll gain the knowledge and skills to successfully implement and optimize Salesforce Marketing Cloud for your organization. Upon completion, you'll receive a certificate issued by The Art of Service, demonstrating your expertise in Salesforce Marketing Cloud implementation and self-assessment.



Course Overview

This comprehensive course is designed to provide you with a thorough understanding of Salesforce Marketing Cloud implementation, including planning, configuration, and optimization. Through a combination of interactive lessons, hands-on projects, and real-world examples, you'll gain the skills and confidence to implement Salesforce Marketing Cloud effectively.



Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud
  • Benefits and features of Salesforce Marketing Cloud
  • Understanding the Marketing Cloud ecosystem
  • Setting up your Marketing Cloud account

Module 2: Planning and Preparation

  • Defining your marketing goals and objectives
  • Identifying your target audience
  • Developing a data management plan
  • Creating a content strategy
  • Establishing key performance indicators (KPIs)

Module 3: Email Studio

  • Creating and managing email campaigns
  • Designing and building email templates
  • Using AMPscript for personalization
  • Configuring email sends and tracking
  • Measuring and optimizing email performance

Module 4: Automation Studio

  • Introduction to Automation Studio
  • Creating and managing automations
  • Using data and events to trigger automations
  • Configuring automation activities
  • Monitoring and troubleshooting automations

Module 5: Journey Builder

  • Introduction to Journey Builder
  • Creating and managing customer journeys
  • Using data and events to trigger journeys
  • Configuring journey activities
  • Measuring and optimizing journey performance

Module 6: Data Management

  • Understanding data models and data extensions
  • Creating and managing data extensions
  • Using data import and export activities
  • Configuring data retention policies
  • Using data to inform marketing decisions

Module 7: Mobile Studio

  • Introduction to Mobile Studio
  • Creating and managing mobile campaigns
  • Using mobile data to inform marketing decisions
  • Configuring mobile push notifications
  • Measuring and optimizing mobile performance

Module 8: Social Studio

  • Introduction to Social Studio
  • Creating and managing social campaigns
  • Using social data to inform marketing decisions
  • Configuring social publishing and engagement
  • Measuring and optimizing social performance

Module 9: Advertising Studio

  • Introduction to Advertising Studio
  • Creating and managing ad campaigns
  • Using ad data to inform marketing decisions
  • Configuring ad targeting and optimization
  • Measuring and optimizing ad performance

Module 10: Implementation and Optimization

  • Best practices for implementing Salesforce Marketing Cloud
  • Configuring and optimizing Marketing Cloud features
  • Using data to inform marketing decisions
  • Measuring and optimizing marketing performance
  • Troubleshooting common issues

Module 11: Self-Assessment and Mastery

  • Understanding the self-assessment process
  • Using the self-assessment checklist
  • Identifying areas for improvement
  • Developing a plan for continued learning and improvement
  • Achieving mastery in Salesforce Marketing Cloud implementation


Course Features

  • Interactive lessons: Engage with interactive content, including videos, quizzes, and exercises.
  • Hands-on projects: Apply your knowledge and skills to real-world projects.
  • Real-world examples: Learn from case studies and examples of successful Salesforce Marketing Cloud implementations.
  • Expert instructors: Learn from experienced instructors with expertise in Salesforce Marketing Cloud.
  • Certificate upon completion: Receive a certificate issued by The Art of Service upon completing the course.
  • Flexible learning: Learn at your own pace, with lifetime access to course materials.
  • User-friendly interface: Navigate the course with ease, using a user-friendly interface.
  • Mobile accessibility: Access the course on-the-go, using your mobile device.
  • Community-driven: Connect with other learners and instructors through discussion forums.
  • Actionable insights: Gain practical insights and knowledge that you can apply to your work.
  • Gamification: Engage with gamification elements, such as badges and points, to enhance your learning experience.
  • Progress tracking: Track your progress and stay motivated.
Join the Salesforce Marketing Cloud Implementation Checklist and Self-Assessment Mastery course today and take the first step towards achieving your marketing goals.

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