Salesforce Marketing Cloud Mastery for Business Analysts
Become a certified expert in Salesforce Marketing Cloud and take your business analysis skills to the next level.Course Overview This comprehensive course is designed for business analysts who want to master Salesforce Marketing Cloud and drive business growth through data-driven marketing strategies.
Course Curriculum Module 1: Introduction to Salesforce Marketing Cloud
- Overview of Salesforce Marketing Cloud
- Understanding the Marketing Cloud ecosystem
- Key features and benefits of Marketing Cloud
- Setting up your Marketing Cloud account
Module 2: Email Studio
- Creating and sending emails
- Email content creation and design
- Email personalization and dynamic content
- Email tracking and analytics
- Triggered emails and automations
Module 3: Automation Studio
- Introduction to Automation Studio
- Creating and managing automations
- Using data and events to trigger automations
- Automation Studio best practices
Module 4: Journey Builder
- Introduction to Journey Builder
- Creating and managing customer journeys
- Using data and events to trigger journeys
- Journey Builder best practices
- Advanced Journey Builder features
Module 5: Data Management
- Understanding data in Marketing Cloud
- Creating and managing data extensions
- Using data to personalize marketing efforts
- Data management best practices
Module 6: Mobile Studio
- Introduction to Mobile Studio
- Creating and sending mobile messages
- Mobile message personalization and dynamic content
- Mobile tracking and analytics
Module 7: Social Studio
- Introduction to Social Studio
- Monitoring and analyzing social media conversations
- Creating and scheduling social media content
- Social media advertising and publishing
Module 8: Advertising Studio
- Introduction to Advertising Studio
- Creating and managing ad campaigns
- Using data to target and personalize ads
- Ad tracking and analytics
Module 9: Analytics and Reporting
- Understanding Marketing Cloud analytics
- Creating and managing reports
- Using data to inform marketing strategies
- Advanced analytics and reporting features
Module 10: Integration and API
- Understanding Marketing Cloud integrations
- Using APIs to integrate with other systems
- Best practices for integrating Marketing Cloud with other systems
Module 11: Security and Compliance
- Understanding Marketing Cloud security features
- Configuring security settings
- Compliance and data protection best practices
Module 12: Putting it all Together
- Creating a comprehensive marketing strategy
- Using Marketing Cloud to drive business growth
- Best practices for ongoing success
Course Features - Interactive and Engaging: Learn through a combination of video lessons, interactive quizzes, and hands-on projects.
- Comprehensive and Up-to-date: Stay current with the latest Marketing Cloud features and best practices.
- Personalized Learning: Learn at your own pace and on your own schedule.
- Expert Instructors: Learn from experienced Marketing Cloud professionals.
- Certification: Receive a certificate upon completion issued by The Art of Service.
- Flexible Learning: Access the course from anywhere, on any device.
- User-friendly: Easy to navigate and use, even for those new to Marketing Cloud.
- Mobile-accessible: Learn on-the-go, on your mobile device.
- Community-driven: Connect with other learners and get support from our community.
- Actionable Insights: Apply what you learn to drive real business results.
- Hands-on Projects: Practice your skills with real-world projects.
- Bite-sized Lessons: Learn in manageable chunks.
- Lifetime Access: Return to the course materials at any time.
- Gamification: Stay motivated with interactive challenges and rewards.
- Progress Tracking: Monitor your progress and stay on track.
What You'll Receive - A comprehensive understanding of Salesforce Marketing Cloud
- Practical skills in using Marketing Cloud to drive business growth
- A certificate upon completion issued by The Art of Service
- Lifetime access to the course materials
,
Module 1: Introduction to Salesforce Marketing Cloud
- Overview of Salesforce Marketing Cloud
- Understanding the Marketing Cloud ecosystem
- Key features and benefits of Marketing Cloud
- Setting up your Marketing Cloud account
Module 2: Email Studio
- Creating and sending emails
- Email content creation and design
- Email personalization and dynamic content
- Email tracking and analytics
- Triggered emails and automations
Module 3: Automation Studio
- Introduction to Automation Studio
- Creating and managing automations
- Using data and events to trigger automations
- Automation Studio best practices
Module 4: Journey Builder
- Introduction to Journey Builder
- Creating and managing customer journeys
- Using data and events to trigger journeys
- Journey Builder best practices
- Advanced Journey Builder features
Module 5: Data Management
- Understanding data in Marketing Cloud
- Creating and managing data extensions
- Using data to personalize marketing efforts
- Data management best practices
Module 6: Mobile Studio
- Introduction to Mobile Studio
- Creating and sending mobile messages
- Mobile message personalization and dynamic content
- Mobile tracking and analytics
Module 7: Social Studio
- Introduction to Social Studio
- Monitoring and analyzing social media conversations
- Creating and scheduling social media content
- Social media advertising and publishing
Module 8: Advertising Studio
- Introduction to Advertising Studio
- Creating and managing ad campaigns
- Using data to target and personalize ads
- Ad tracking and analytics
Module 9: Analytics and Reporting
- Understanding Marketing Cloud analytics
- Creating and managing reports
- Using data to inform marketing strategies
- Advanced analytics and reporting features
Module 10: Integration and API
- Understanding Marketing Cloud integrations
- Using APIs to integrate with other systems
- Best practices for integrating Marketing Cloud with other systems
Module 11: Security and Compliance
- Understanding Marketing Cloud security features
- Configuring security settings
- Compliance and data protection best practices
Module 12: Putting it all Together
- Creating a comprehensive marketing strategy
- Using Marketing Cloud to drive business growth
- Best practices for ongoing success
Course Features - Interactive and Engaging: Learn through a combination of video lessons, interactive quizzes, and hands-on projects.
- Comprehensive and Up-to-date: Stay current with the latest Marketing Cloud features and best practices.
- Personalized Learning: Learn at your own pace and on your own schedule.
- Expert Instructors: Learn from experienced Marketing Cloud professionals.
- Certification: Receive a certificate upon completion issued by The Art of Service.
- Flexible Learning: Access the course from anywhere, on any device.
- User-friendly: Easy to navigate and use, even for those new to Marketing Cloud.
- Mobile-accessible: Learn on-the-go, on your mobile device.
- Community-driven: Connect with other learners and get support from our community.
- Actionable Insights: Apply what you learn to drive real business results.
- Hands-on Projects: Practice your skills with real-world projects.
- Bite-sized Lessons: Learn in manageable chunks.
- Lifetime Access: Return to the course materials at any time.
- Gamification: Stay motivated with interactive challenges and rewards.
- Progress Tracking: Monitor your progress and stay on track.
What You'll Receive - A comprehensive understanding of Salesforce Marketing Cloud
- Practical skills in using Marketing Cloud to drive business growth
- A certificate upon completion issued by The Art of Service
- Lifetime access to the course materials
,
- A comprehensive understanding of Salesforce Marketing Cloud
- Practical skills in using Marketing Cloud to drive business growth
- A certificate upon completion issued by The Art of Service
- Lifetime access to the course materials