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Salesforce Pardot Mastery; Unlocking B2B Marketing Automation

Salesforce Pardot Mastery; Unlocking B2B Marketing Automation

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Salesforce Pardot Mastery: Unlocking B2B Marketing Automation



Course Overview

This comprehensive course is designed to help you master Salesforce Pardot and unlock the full potential of B2B marketing automation. With interactive and engaging content, you'll gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.



Course Features

  • Interactive and engaging content
  • Comprehensive and personalized learning experience
  • Up-to-date and practical knowledge
  • Real-world applications and case studies
  • High-quality content and expert instructors
  • Certificate of Completion issued by The Art of Service
  • Flexible learning and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Salesforce Pardot

  • Overview of Salesforce Pardot and its features
  • Understanding the benefits of marketing automation
  • Setting up and configuring Pardot
  • Integrating Pardot with Salesforce

Module 2: Lead Generation and Management

  • Creating and managing lead forms and landing pages
  • Setting up and tracking lead scoring and grading
  • Using lead segmentation and targeting
  • Managing lead assignments and follow-up

Module 3: Email Marketing and Automation

  • Creating and sending targeted email campaigns
  • Setting up and automating email workflows
  • Using email templates and personalization
  • Tracking and analyzing email metrics

Module 4: Lead Nurturing and Engagement

  • Creating and managing lead nurturing campaigns
  • Using dynamic content and personalization
  • Setting up and tracking engagement metrics
  • Using A/B testing and experimentation

Module 5: Scoring and Grading

  • Understanding lead scoring and grading models
  • Creating and managing custom scoring and grading rules
  • Using scoring and grading to trigger automation
  • Tracking and analyzing scoring and grading metrics

Module 6: Segmentation and Targeting

  • Understanding segmentation and targeting strategies
  • Creating and managing custom segments and lists
  • Using segmentation and targeting to trigger automation
  • Tracking and analyzing segmentation and targeting metrics

Module 7: Automation and Workflows

  • Understanding automation and workflow concepts
  • Creating and managing custom automation rules
  • Using automation to streamline marketing processes
  • Tracking and analyzing automation metrics

Module 8: Reporting and Analytics

  • Understanding reporting and analytics concepts
  • Creating and managing custom reports and dashboards
  • Using reporting and analytics to measure marketing performance
  • Tracking and analyzing key marketing metrics

Module 9: Advanced Pardot Features

  • Using advanced Pardot features such as API and webhooks
  • Integrating Pardot with other Salesforce tools
  • Using Pardot with other marketing automation platforms
  • Best practices for Pardot implementation and management

Module 10: Certification and Next Steps

  • Preparing for the Salesforce Pardot certification exam
  • Understanding the benefits of certification
  • Next steps for continued learning and growth
  • Resources for staying up-to-date with Pardot and marketing automation


Certificate of Completion

Upon completing this course, you will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your mastery of Salesforce Pardot and your ability to unlock the full potential of B2B marketing automation.

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