A focused course, tailored for you
The SAP Account Executive Customer Conversation Playbook
An integrated customer conversation playbook for SAP Account Executives in 2026: customer-cohort framework, customer-side BTP integration, customer-side S/4HANA integration, customer-side AI use-case framework.
SAP Account Executives balance customer-cohort framework, customer-side BTP integration, customer-side S/4HANA integration, customer-side AI use-case framework. The course delivers the integrated playbook.
$199 one-time
Tailored to your situation. Access within 24 hours. 30-day money-back.
Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.
Why this course
Account Executives at SAP balance customer-cohort framework, customer-side BTP integration, customer-side S/4HANA integration, customer-side AI use-case framework. The customer's Chief Information Officer asks for an integrated SAP Account Executive response. The default Account Executive handles each as a separate workstream.
The course delivers the integrated playbook. Customer-cohort framework. Customer-side BTP integration. Customer-side S/4HANA integration. Customer-side AI use-case framework. Customer-side data-platform integration. Customer-side workforce integration. Customer-side governance integration. Customer engagement structure. Twelve modules with deliverables. Plus a hand-built playbook for your account mix.
The 12 modules
Module 1. The 2026 SAP Account Executive landscape
Walkthrough of the 2026 SAP Account Executive landscape. The SAP Direct Account Executive profile. The SAP Partner Account Executive profile. The competitive landscape across SAP Account Executive functions. The strategic decisions an Account Executive faces. Plus the integration with the customer's existing programme cadence and the worked example for the customer's typical operating model.
Module 2. Customer-cohort framework
Build the customer-cohort framework. The financial services cohort variant. The energy and utilities cohort variant. The retail cohort variant. The public-sector cohort variant. The healthcare cohort variant. The infrastructure cohort variant. Plus the worked example for the Account Executive's typical customer-cohort profile.
Module 3. Customer-side BTP integration
Build the customer-side BTP integration. The Datasphere adoption framework. The Analytics Cloud positioning. The AI Foundation landing pattern. The customer-side broader data estate integration. The customer-side S/4HANA integration. The integration with the customer's existing data-strategy cadence. Plus the worked example for the customer's first three integrated BTP conversations.
Module 4. Customer-side S/4HANA integration
Build the customer-side S/4HANA integration. The RISE with SAP option analysis. The Brownfield option analysis. The Bluefield option analysis. The customer-side ECC extended maintenance option analysis. The customer-side diagnostic framework. Plus the worked example for the customer's first three customer architecture decision routings.
Module 5. Customer-side AI use-case framework
Build the customer-side AI use-case framework. The customer-side AI use-case identification. The customer-side AI use-case classification. The customer-side AI use-case prioritisation. The customer-side AI use-case roadmap framework. The Joule integration. The integration with the customer's existing AI-strategy cadence. Plus the worked example for the customer's first three AI use cases.
Module 6. Customer-side data-platform integration
Build the customer-side data-platform integration. The customer's existing data-warehouse integration. The customer's existing data-lake integration. The customer's existing financial-planning-and-analysis platform integration. The customer's existing consolidation platform integration. The customer's existing reporting-platform integration. Plus the worked example for the customer's typical data-platform footprint.
Module 7. Customer-side workforce integration
Build the customer-side workforce integration. The Account Executive role evolution. The customer-side platform-engineer role evolution. The customer-side site-reliability-engineer role evolution. The customer-side training framework. The customer-side competency-assessment framework. Plus the worked example for the customer's first 12 months of workforce integration.
Module 8. Customer-side governance integration
Build the customer-side governance integration. The customer-side data-classification integration. The customer-side data-quality framework integration. The customer-side data-lineage framework integration. The customer-side privacy-programme integration. The customer-side audit-trail integration. The customer-side AI-governance integration. The customer-side EU CSRD reporting integration where applicable. Plus the worked example for a regulated customer.
Module 9. Customer-side regulator engagement integration
Build the customer-side regulator engagement integration. The customer-side EU GDPR engagement framework. The customer-side India DPDP engagement framework. The customer-side China PIPL engagement framework. The customer-side Singapore PDPA engagement framework. The customer-side Brazil LGPD engagement framework. Plus the worked example for the customer's typical multi-jurisdiction regulatory landscape.
Module 10. Customer-side observability integration
Build the customer-side observability integration. The Cloud ALM integration. The Solution Manager integration. The customer-side Datadog integration. The Splunk integration. The Microsoft Sentinel integration. The metric-and-log routing framework. The integration with the customer's existing SRE operating model. Plus the worked example for the customer's typical observability stack pattern.
Module 11. Customer engagement structure
Build the customer engagement structure. The discovery phase. The reference-architecture phase. The pilot-workload phase. The full-rollout phase. The sustainment phase. The renewal conversation. The customer-side programme-governance committee integration. Plus the worked example for a 12-month customer engagement and the pricing framework.
Module 12. Your 10-week build plan
Week by week. Weeks 1-2: landscape and customer-cohort framework. Weeks 3-4: customer-side BTP integration and S/4HANA integration. Weeks 5-6: customer-side AI use-case framework and data-platform integration. Weeks 7-8: workforce, governance, regulator engagement integration. Weeks 9-10: observability, customer engagement structure. Deliverable: an integrated SAP Account Executive customer conversation playbook ready for the next 12-month customer engagement.
How this addresses your situation
Specific modules that map to what you said you are dealing with.
Customer cohort → Module 2.
BTP → Module 3.
S/4HANA → Module 4.
AI use-case → Module 5.
Data platform → Module 6.
Workforce → Module 7.
Governance → Module 8.
Who it is for
For Account Executives at SAP, principal Account Executives at peer SAP partners.
Who this is NOT for. Pure non-SAP practitioners. Practitioners with no Account Executive-level context.
How it arrives
Text-based course via LMS, plus downloadable templates and worked examples and the hand-built playbook.
Time investment. Roughly 18 hours of reading and 60 to 120 hours of build effort across the 10-week plan.
Why $199 is the right number
External SAP Account Executive enablement programmes charge from 100,000 to 500,000 USD. 199 USD buys the focused playbook and the implementation document for your account mix.
FAQ
Does this cover the SAP indirect channel adjacency?
Module 1 covers SAP indirect channel adjacency.
What about the SAP global account adjacency?
Module 1 covers SAP global account adjacency.
Does this cover the SAP small and mid-size customer adjacency?
Module 1 covers SAP SMB adjacency.
What is in the implementation playbook for me specifically?
SAP Account Executive customer conversation playbook tuned to your account mix.
30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.
