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Scaling E-commerce Brands; Mastering Digital Marketing Strategies for Exponential Growth

Scaling E-commerce Brands; Mastering Digital Marketing Strategies for Exponential Growth

$199.00
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Scaling E-commerce Brands: Mastering Digital Marketing Strategies for Exponential Growth



Certificate Program Overview

Upon completion of this comprehensive course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise in scaling e-commerce brands using digital marketing strategies for exponential growth.



Course Features

  • Interactive and engaging content
  • Comprehensive coverage of digital marketing strategies
  • Personalized learning experience
  • Up-to-date and relevant content
  • Practical and real-world applications
  • High-quality content developed by expert instructors
  • Certification upon completion
  • Flexible learning schedule
  • User-friendly interface
  • Mobile-accessible content
  • Community-driven learning environment
  • Actionable insights and takeaways
  • Hands-on projects and exercises
  • Bite-sized lessons for easy learning
  • Lifetime access to course content
  • Gamification elements to enhance engagement
  • Progress tracking and feedback


Course Outline

Module 1: E-commerce Fundamentals

  • Defining e-commerce and its benefits
  • Types of e-commerce business models
  • E-commerce platform options
  • Setting up an e-commerce store

Module 2: Digital Marketing Essentials

  • Introduction to digital marketing
  • Understanding target audiences
  • Digital marketing channels (search, social, email, etc.)
  • Content marketing strategies

Module 3: Search Engine Optimization (SEO)

  • Understanding search engines and algorithms
  • Keyword research and planning
  • On-page optimization techniques
  • Link building and off-page optimization

Module 4: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC advertising
  • Setting up and managing PPC campaigns
  • Ad copywriting and landing page optimization
  • Bidding strategies and budgeting

Module 5: Social Media Marketing

  • Introduction to social media marketing
  • Understanding social media platforms (Facebook, Instagram, Twitter, etc.)
  • Content creation and curation strategies
  • Paid social media advertising

Module 6: Email Marketing

  • Introduction to email marketing
  • Building and segmenting email lists
  • Creating effective email campaigns
  • Email automation and personalization

Module 7: Influencer and Affiliate Marketing

  • Introduction to influencer and affiliate marketing
  • Finding and partnering with influencers
  • Creating affiliate programs
  • Tracking and optimizing influencer and affiliate campaigns

Module 8: Analytics and Performance Tracking

  • Introduction to analytics and performance tracking
  • Google Analytics and other analytics tools
  • Tracking key performance indicators (KPIs)
  • Data analysis and insights

Module 9: Conversion Rate Optimization (CRO)

  • Introduction to CRO
  • Understanding conversion funnels
  • Identifying and addressing conversion barriers
  • Testing and optimizing for conversions

Module 10: E-commerce Strategy and Planning

  • Developing an e-commerce strategy
  • Setting goals and objectives
  • Creating a marketing plan
  • Measuring and optimizing performance


Certificate and Course Completion

Upon completing all course modules and passing the final assessment, participants will receive a certificate issued by The Art of Service, demonstrating their expertise in scaling e-commerce brands using digital marketing strategies for exponential growth.

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