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Selligent Marketing Cloud Mastery; Unlocking Effective Lifecycle Marketing Strategies

Selligent Marketing Cloud Mastery; Unlocking Effective Lifecycle Marketing Strategies

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Selligent Marketing Cloud Mastery: Unlocking Effective Lifecycle Marketing Strategies



Course Overview

This comprehensive course is designed to help marketers master the Selligent Marketing Cloud platform and develop effective lifecycle marketing strategies. Through interactive lessons, hands-on projects, and real-world applications, participants will gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.



Course Features

  • Interactive and Engaging: Bite-sized lessons, gamification, and progress tracking ensure a fun and engaging learning experience.
  • Comprehensive and Personalized: Expert instructors provide personalized feedback and guidance throughout the course.
  • Up-to-date and Practical: The course covers the latest Selligent Marketing Cloud features and best practices, with a focus on real-world applications.
  • High-quality Content: Our expert instructors have crafted high-quality content that is both informative and engaging.
  • Certification: Participants receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: The course is designed to be flexible, allowing participants to learn at their own pace and on their own schedule.
  • User-friendly and Mobile-accessible: The course is optimized for mobile devices, making it easy to learn on-the-go.
  • Community-driven: Participants will have access to a community of like-minded marketers, providing opportunities for networking and collaboration.
  • Actionable Insights: The course provides actionable insights and hands-on projects, allowing participants to apply their knowledge in real-world scenarios.
  • Lifetime Access: Participants will have lifetime access to the course materials, ensuring they can continue to learn and grow long after the course is completed.


Course Outline

Module 1: Introduction to Selligent Marketing Cloud

  • Overview of Selligent Marketing Cloud
  • Key features and benefits
  • Setting up and configuring the platform
  • Best practices for getting started

Module 2: Data Management and Segmentation

  • Data management best practices
  • Creating and managing data segments
  • Using data filters and conditions
  • Advanced data management techniques

Module 3: Email Marketing and Automation

  • Email marketing best practices
  • Creating and sending email campaigns
  • Using automation to personalize and optimize email campaigns
  • Advanced email marketing techniques

Module 4: Mobile and Web Push Notifications

  • Overview of mobile and web push notifications
  • Creating and sending push notifications
  • Using segmentation and personalization to optimize push notifications
  • Advanced push notification techniques

Module 5: Social Media and Content Marketing

  • Social media marketing best practices
  • Creating and scheduling social media content
  • Using social media analytics to measure and optimize performance
  • Advanced social media marketing techniques

Module 6: Analytics and Reporting

  • Overview of Selligent Marketing Cloud analytics and reporting
  • Using analytics to measure and optimize campaign performance
  • Creating and customizing reports
  • Advanced analytics and reporting techniques

Module 7: Lifecycle Marketing Strategies

  • Overview of lifecycle marketing
  • Creating and implementing lifecycle marketing strategies
  • Using data and analytics to optimize lifecycle marketing
  • Advanced lifecycle marketing techniques

Module 8: Advanced Selligent Marketing Cloud Features

  • Using AI and machine learning to personalize and optimize campaigns
  • Creating and using custom data models and algorithms
  • Using Selligent Marketing Cloud APIs and integrations
  • Advanced Selligent Marketing Cloud features and best practices

Module 9: Case Studies and Best Practices

  • Real-world case studies of successful Selligent Marketing Cloud implementations
  • Best practices for implementing and optimizing Selligent Marketing Cloud
  • Common mistakes to avoid and lessons learned
  • Advanced strategies and techniques for getting the most out of Selligent Marketing Cloud

Module 10: Final Project and Certification

  • Final project: Implementing a comprehensive lifecycle marketing strategy using Selligent Marketing Cloud
  • Certification: Participants receive a certificate upon completion, issued by The Art of Service


Course Format

The course is delivered online, with interactive lessons, hands-on projects, and real-world applications. Participants will have access to a community of like-minded marketers, providing opportunities for networking and collaboration.



Course Duration

The course is self-paced, allowing participants to learn at their own pace and on their own schedule. The course is designed to be completed in 8-10 weeks, but participants will have lifetime access to the course materials.



Course Prerequisites

There are no prerequisites for this course, but participants should have a basic understanding of marketing principles and practices.

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