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SEO Audit and Optimization Strategies for Website Owners

SEO Audit and Optimization Strategies for Website Owners

$199.00
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Course access is prepared after purchase and delivered via email
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SEO Audit and Optimization Strategies for Website Owners



Course Overview

This comprehensive course is designed to equip website owners with the knowledge and skills necessary to conduct a thorough SEO audit and implement effective optimization strategies. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date curriculum
  • Personalized learning approach
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate upon completion
  • Flexible learning schedule and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to SEO Audit and Optimization

  • Defining SEO audit and optimization
  • Understanding the importance of SEO
  • Overview of the SEO audit process
  • Setting up an SEO audit tool

Module 2: Technical SEO Audit

  • Website crawling and indexing
  • XML sitemap and robots.txt optimization
  • Website speed and performance optimization
  • Mobile-friendliness and responsiveness
  • SSL encryption and HTTPS implementation

Module 3: On-Page SEO Audit

  • Keyword research and optimization
  • Meta tags and header tags optimization
  • Content quality and quantity analysis
  • Image optimization and alt tags
  • Internal linking and anchor text optimization

Module 4: Off-Page SEO Audit

  • Backlink analysis and optimization
  • Social media presence and engagement
  • Local SEO and Google My Business optimization
  • Reviews and ratings management
  • Influencer outreach and partnerships

Module 5: Content Creation and Marketing

  • Content strategy and planning
  • Content creation and optimization
  • Content promotion and distribution
  • Content measurement and analysis
  • Content marketing and SEO integration

Module 6: Analytics and Tracking

  • Google Analytics setup and configuration
  • Tracking codes and event tracking
  • Goal setting and conversion tracking
  • Analytics reporting and data analysis
  • SEO metrics and KPIs tracking

Module 7: SEO Tools and Software

  • SEO audit and optimization tools
  • Keyword research and analysis tools
  • Content creation and optimization tools
  • Analytics and tracking tools
  • SEO software and platforms

Module 8: SEO Best Practices and Trends

  • SEO best practices and guidelines
  • SEO trends and updates
  • SEO myths and misconceptions
  • SEO ethics and standards
  • SEO innovation and experimentation

Module 9: Advanced SEO Topics

  • SEO for e-commerce and online stores
  • SEO for local businesses and services
  • SEO for B2B and enterprise companies
  • SEO for non-profit and educational organizations
  • SEO for mobile apps and games

Module 10: SEO Audit and Optimization Project

  • Conducting an SEO audit and optimization project
  • Creating an SEO audit and optimization report
  • Presenting SEO audit and optimization findings
  • Implementing SEO audit and optimization recommendations
  • Measuring and evaluating SEO audit and optimization results


Certificate and Assessment

Upon completion of the course, participants will receive a certificate issued by The Art of Service. The assessment will be based on a combination of quizzes, assignments, and a final project.



Target Audience

This course is designed for website owners, digital marketers, SEO specialists, and anyone interested in improving their website's search engine ranking and online visibility.



Prerequisites

No prior knowledge or experience in SEO is required. However, basic knowledge of website development and online marketing is recommended.



Duration and Format

The course is self-paced and can be completed in 8-10 weeks. The format includes video lessons, interactive quizzes, assignments, and a final project.

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