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SEO Audit and Website Optimization Strategies

SEO Audit and Website Optimization Strategies

$199.00
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Course access is prepared after purchase and delivered via email
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SEO Audit and Website Optimization Strategies Course Curriculum



Course Overview

This comprehensive course is designed to equip you with the knowledge and skills needed to conduct a thorough SEO audit and optimize your website for maximum visibility and ranking. Upon completion, you will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven and supportive environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to SEO Audit and Website Optimization

  • What is SEO audit and website optimization?
  • Importance of SEO audit and website optimization
  • Benefits of SEO audit and website optimization
  • Overview of the SEO audit and website optimization process

Module 2: Understanding Search Engines and Algorithms

  • How search engines work
  • Understanding search engine algorithms
  • Google algorithm updates and their impact on SEO
  • Other search engines and their algorithms

Module 3: Keyword Research and Planning

  • Understanding keyword research and its importance
  • Keyword research tools and techniques
  • Identifying and selecting target keywords
  • Creating a keyword strategy and plan

Module 4: On-Page Optimization

  • Understanding on-page optimization and its importance
  • Optimizing title tags and meta descriptions
  • Optimizing header tags and content
  • Optimizing images and videos
  • Optimizing internal linking and navigation

Module 5: Technical SEO

  • Understanding technical SEO and its importance
  • Optimizing website speed and performance
  • Optimizing mobile responsiveness and usability
  • Optimizing website security and trust
  • Optimizing XML sitemaps and schema markup

Module 6: Link Building and Off-Page Optimization

  • Understanding link building and its importance
  • Link building strategies and techniques
  • Optimizing anchor text and link equity
  • Optimizing social signals and brand mentions
  • Optimizing local SEO and Google My Business

Module 7: Content Creation and Marketing

  • Understanding content creation and its importance
  • Content creation strategies and techniques
  • Optimizing content for user experience and engagement
  • Optimizing content for SEO and ranking
  • Content marketing and promotion strategies

Module 8: Analytics and Tracking

  • Understanding analytics and tracking and their importance
  • Google Analytics and tracking setup
  • Tracking keyword rankings and SEO metrics
  • Tracking user behavior and conversion rates
  • Using data to inform SEO and marketing decisions

Module 9: SEO Audit and Website Optimization Tools

  • Overview of SEO audit and website optimization tools
  • Google Search Console and Google Analytics
  • SEMrush and Ahrefs
  • Moz and Majestic
  • Other SEO audit and website optimization tools

Module 10: SEO Audit and Website Optimization Best Practices

  • SEO audit and website optimization best practices
  • Avoiding common SEO mistakes and pitfalls
  • Staying up-to-date with the latest SEO trends and updates
  • Continuously improving and refining SEO strategies

Module 11: Case Studies and Real-World Examples

  • Real-world examples of successful SEO audit and website optimization
  • Case studies of SEO audit and website optimization challenges and solutions
  • Lessons learned and takeaways from real-world examples

Module 12: Final Project and Certification

  • Final project and assessment
  • Certificate of Completion issued by The Art of Service
  • Continuing education and support
Upon completion of this comprehensive course, you will have the knowledge and skills needed to conduct a thorough SEO audit and optimize your website for maximum visibility and ranking. You will also receive a certificate issued by The Art of Service, demonstrating your expertise in SEO audit and website optimization.

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