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SEO Mastery; Boost Your Websites Visibility and Reach Real Prospects

SEO Mastery; Boost Your Websites Visibility and Reach Real Prospects

$199.00
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Course access is prepared after purchase and delivered via email
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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SEO Mastery: Boost Your Website's Visibility and Reach Real Prospects



Course Overview

This comprehensive course is designed to help you master the art of Search Engine Optimization (SEO) and boost your website's visibility, driving real prospects to your online presence. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date curriculum
  • Personalized learning approach
  • Practical, real-world applications
  • High-quality content and expert instructors
  • Certification upon completion
  • Flexible learning schedule and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to SEO

  • What is SEO?: Understanding the basics of Search Engine Optimization
  • Why is SEO important?: The benefits of optimizing your website for search engines
  • Keyword research: Identifying relevant keywords and phrases for your website
  • Understanding search engine algorithms: A brief overview of Google's algorithm updates

Module 2: On-Page Optimization

  • Optimizing website structure: Creating a search engine-friendly website architecture
  • Writing optimized content: Crafting high-quality, keyword-rich content
  • Meta tags and titles: Understanding the importance of meta tags and titles
  • Header tags and internal linking: Organizing content with header tags and internal linking
  • Image optimization: Optimizing images for search engines

Module 3: Technical SEO

  • Website speed and performance: Optimizing website speed and performance
  • Mobile-friendliness and responsiveness: Ensuring a mobile-friendly and responsive website
  • SSL certificates and HTTPS: Understanding the importance of SSL certificates and HTTPS
  • XML sitemaps and schema markup: Creating and submitting XML sitemaps and schema markup
  • Robots.txt and crawl errors: Understanding and optimizing robots.txt and crawl errors

Module 4: Link Building and Off-Page Optimization

  • Introduction to link building: Understanding the importance of link building
  • Guest blogging and content marketing: Building links through guest blogging and content marketing
  • Broken link building and resource pages: Building links through broken link building and resource pages
  • Reviews and testimonials: Encouraging reviews and testimonials
  • Social signals and brand mentions: Understanding the importance of social signals and brand mentions

Module 5: Local SEO and Google My Business

  • Introduction to local SEO: Understanding the importance of local SEO
  • Google My Business optimization: Optimizing your Google My Business listing
  • Local citations and directories: Building local citations and directories
  • Reviews and ratings: Encouraging reviews and ratings
  • Local link building: Building links for local SEO

Module 6: Analytics and Tracking

  • Introduction to Google Analytics: Understanding the basics of Google Analytics
  • Tracking website traffic: Understanding website traffic and tracking metrics
  • Conversion tracking and goal setting: Setting up conversion tracking and goals
  • Event tracking and e-commerce tracking: Understanding event tracking and e-commerce tracking
  • SEO metrics and KPIs: Understanding SEO metrics and KPIs

Module 7: Advanced SEO Topics

  • Artificial intelligence and machine learning: Understanding the impact of AI and ML on SEO
  • Voice search and featured snippets: Optimizing for voice search and featured snippets
  • Video SEO and YouTube optimization: Optimizing videos for search engines and YouTube
  • Podcast SEO and audio content: Optimizing podcasts and audio content for search engines
  • SEO for e-commerce and online stores: Optimizing e-commerce websites for search engines

Module 8: SEO Strategy and Planning

  • Creating an SEO strategy: Developing a comprehensive SEO strategy
  • Setting SEO goals and objectives: Setting realistic SEO goals and objectives
  • Conducting an SEO audit: Conducting a thorough SEO audit
  • Creating an SEO roadmap: Developing a step-by-step SEO roadmap
  • Measuring and tracking SEO success: Measuring and tracking SEO success


Certificate of Completion

Upon completing the SEO Mastery course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in Search Engine Optimization and can be showcased on your resume, LinkedIn profile, or website.

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